1XBET appoints Simon Westbury as Strategic Advisor

1XBET has named Simon Westbury as its new Strategic Advisor, signaling a strong commitment to leveraging seasoned industry expertise to support the company’s next wave of international expansion.

Westbury, who brings over ten years of board-level experience in the iGaming sector, will play a key role in advising 1XBET’s leadership team on its global strategy. His expertise in B2B operations, sports, and media will help the brand pursue sustainable growth in new markets and align with major industry developments.

Simon Westbury, Strategic Advisor at 1XBET, mentioned:

After some well earned time off, lots of discussions and lots of offers. I’m happy to share that I’m starting a new position as Strategic Advisor at 1XBET!

He added:

What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.

A 1XBET spokesperson added:

We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy. Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.

Westbury’s addition represents a strategic decision by 1XBET to enhance its global presence. His involvement underscores the brand’s focus on transformation, innovation, and setting new standards within the iGaming industry.