20 Target Products Our Editors Buy Over and Over
Updated on Sep 6, 2024 at 2:02 PM
PS Photography | Kyley WarrenPS Photography | Kyley WarrenWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.
Four words, 17 letters, say it, and we’re yours. Need a hint? “We’re going to Target.” There’s something magical about the fan-favorite retailer, from its welcoming red doors to its shiny polished floors. Each aisle is filled with incredible things we’re itching to spend money on, including gorgeous home decor accents, affordable and effective skin-care products, and so much more. While it’s hard not to fill our carts with everything in sight, we won’t lie to you: there are some things we just have to have. After shopping and testing, we found 20 products from Target that we can’t live without.
As expert shopping editors, we know a good product when we see it. In terms of the things we find at Target, we aren’t ones to gatekeep anything. The affordable retailer is stocked with things that have changed our lives, from Athena Club Shave Oil, which makes mornings more enjoyable, to a TikTok-famous makeup dupe that gives a blurring effect. Of course, we did our due diligence, trying each product to ensure it can live up to our high standards as well as yours. So, if you’ve been looking for a sign to stock up on new things from Target, consider this it. Shop our must-have Target products of 2024 ahead.
PS Photography | Anvita ReddyDetangling TonicOdele Leave-In Detangling Tonic ($12)
If you struggle with tangles, let this detangling tonic tame your hair. It has a milky yet lightweight texture that immediately absorbs into hair. Plus, it will nourish hair without weighing it down. You can read our review of the Odele Leave-In Detangling Tonic.
Editor quote: “My hair felt nourished and hydrated but not weighed down. I noticed that my hair was much easier to blow dry as well. I didn’t have a single knot or snag that I had to worry about, making it more manageable to maneuver and section off, regardless of the heat and humidity.” — Anvita Reddy, assistant editor, Shopping
PS Photography | Renee RodriguezFlawless Filter DupeE.l.f. Cosmetics Halo Glow Liquid Filter ($14)
A viral TikTok beauty must have, this makeup/skincare hybrid leaves skin glowing from the inside out. It comes in eight different shades and can either be worn alone, under or over makeup, or as a highlighter. You can read our review of the E.l.f. Cosmetics Halo Glow Liquid Filter.
Editor quote: “The first thing I noticed was how lightweight it was – it didn’t leave a greasy feel on my skin at all, which was a major plus for me. As I continued applying it, I noticed that it also had a blurred effect and seemed to minimize the look of my pores while at the same time making me look extremely radiant.” — Renee Rodriguez, staff writer and social producer, Beauty
PS Photography | Anvita ReddyExfoliating Body WashNaturium The Smoother Glycolic Acid Exfoliating Body Wash ($16)
This exfoliating body wash has a gentle, fragrance-free formula that’s suitable for all skin types. Made with five percent glycolic acid and an AHA blend of lactic acid, pyruvic acid, and tartaric acid, this body wash lightly exfoliates skin without stripping it of essential oils. You can read our review of the Naturium The Smoother Glycolic Acid Exfoliating Body Wash.
Editor quote: “The true beauty of this body wash is in the little things it does for you on a daily basis. With consistent use, my skin felt and looked smoother as it diminished and prevented ingrown hairs, body acne, and other bumps and roughness. The glycolic-acid-based body wash also helped even out my skin tone by fading dark spots and hyperpigmentation over time.” — AR
PS Photography | Anvita ReddyDark-Spot EraserVersed Weekend Glow Daily Brightening Solution ($16)
Say goodbye to dark spots once and for all with this face serum. It’s made with a powerful blend of chemical exfoliants and skin brighteners that help reduce the appearance of hyperpigmentation. Plus, it not only works on the face, but also on areas like the bikini line and underarms. You can read our review of the Versed Weekend Glow Daily Brightening Solution.
Editor quote: “The toner brightened up my underarms and bikini line, and it diminished and prevented ingrown hairs. I was shocked to see how well it worked on such delicate areas.” — AR
PS Photography | Angela EliasLinen PillowsWoven Washed Windowpane Throw Pillow ($20)
Large throw pillows with removable cases can be expensive, but these cream-colored pillows from Target’s Threshold collection capture the textural look of linen while still being totally affordable. Our editor has them and loves how easy they are to mix and match and that the pillowcases can be removed and thrown in the wash when they get dirty. For more details, check out this Woven Washed Windowpane Throw Pillow review.
Editor quote: “At 24 inches by 24 inches, this is an oversize pillow, which is the perfect size for anchoring each corner of a sofa. It’s a large enough size to lean on for full back support or snuggle up with for a nap or while watching a movie. The material looks and feels like a soft linen and has a woven windowpane grid design, so even though it’s a solid, neutral color, there’s still plenty of texture and visual interest.” — AE
PS Photography | Anvita ReddyBroad Spectrum SunscreenHero Cosmetics Shield Superlight Broad Spectrum Sunscreen ($20)
Forget thick, white sunscreen that’s bound to clog your pores. This sunscreen has a weightless cream-gel formula that instantly absorbs into skin. It also features a light, minty green tint that helps to reduce redness and even out skin tones. You can read our review of the Hero Cosmetics Shield Superlight Broad Spectrum Sunscreen.
Editor quote: “As soon as the sunscreen fully absorbed into my skin and settled, my skin looked normal with no color changes or weird tints and felt hydrated. My skin truly looked and felt like I just used a regular lightweight moisturizer.” — AR
PS Photography | Kyley WarrenDetangling Hair MaskBlake Brown Sandalwood Vanille Fundamental Strengthening Mask ($20)
You’ve definitely caught the buzz about Blake Lively’s new hair-care line, Blake Brown Beauty, right? Our editors put the products to the test to find the best of the best, and one swears by the Strengthening Mask for transforming her thick, curly hair. Learn more about her experience using it — and see what our other editors thought — in our comprehensive Vetted feature dedicated to Blake Brown Beauty.
Editor quote: “The strengthening mask is my new hero product for detangling; it’s so effective, I don’t even have to brush through my hair when I get out of the shower, which (fellow curly-haired friends will know) is unheard of.” — Kyley Warren, assistant editor, Shopping
PS Photography | Analise MantzOversize Button-Down Boyfriend ShirtA New Day Long-Sleeve Oversized Button-Down Boyfriend Shirt ($25)
This shirt is the easiest top to pair with anything. It’s casual, simple, and stylish all in one. Plus, it’s extremely comfortable and flattering. Read our in-depth review of the A New Day Long-Sleeve Oversized Button-Down Boyfriend Shirt.
Editor quote: “The oversize, slouchy fit is perfect for pairing with jeans or wearing layered over a frilly tank top. Plus, the cut is incredibly flattering: the first time I slipped on this shirt, my husband told me I looked like I should be sitting on an Adirondack chair in Maine, painting a scene from the garden.” — Analise Mantz, associate director, Branded Content
PS Photography | Renee RodriguezAffordable Aritzia DupeWild Fable High-Rise Wide Leg French Terry Sweatpants ($25)
Leave it to TikTok to uncover an affordable dupe for a pair of Aritzia sweatpants. These are cozy, comfortable, and flattering. They’re thick enough to keep you warm but also lightweight enough to wear to bed. You can read our review of the Wild Fable High-Rise Wide Leg French Terry Sweatpants.
Editor quote: “When I got the sweats, the first thing I noticed was the great quality. I purchased them in gray for my first order, but after getting them in the mail and seeing how amazing the material was, I decided to purchase them in black and cream as well.” — RR
PS Photography | India YaffeHelpful TrackerApple AirTag ($30)
If you’re worried about losing your luggage while traveling or you find yourself constantly forgetting where you put your keys or purse, you need an Apple AirTag. This tiny device can track your belongings through the Find My app, so you’ll know exactly where your things are. Read our in-depth review of the Apple AirTag.
Editor quote: “I thought these little devices were brilliant. Each AirTag is tiny; all four fit in the palm of my hand, as shown above. They took about 30 seconds to set up; all you need is your iPhone close by, and they pair automatically. I bought a four-pack because my family had four checked bags, and I named each one for the colored luggage tag on each bag, so I would know which was which. Using the Find My app that’s installed on all iPhones, I was able to track our bags from check-in until takeoff, and again when we landed back in the States.” — India Yaffe, former associate editor, Shopping
PS Photography | Marisa PetrarcaTrendy Water BottleOwala 32oz FreeSip Stainless Steel Water Bottle ($33)
We get it — you’re probably over the trending water bottle hype. So was one of our editors, until she tried the TikTok-famous Owala bottle. She couldn’t resist the gorgeous colors and fell head over heels for the dual-function straw. Read her Owala 32oz FreeSip Stainless Steel Water Bottle review to learn more.
Editor quote: “”I’ve tried countless water bottles over the years — so many that I never imagined I’d be genuinely impressed by a new one. I know I sound dramatic, but hear me out: I noticed so many people using this bottle at CorePower Sculpt (IYKYK), so when I spotted this pretty version while perusing the aisles of Academy Sports and Outdoors, I had to see what the hype was about.” — Marisa Petrarca, contributing editor, Shopping
PS Photography | Kyley WarrenStoneware Baking DishHearth & Hand With Magnolia Oven-to-Table Stoneware Oval Baking Dish ($35)
Not only is this baking dish a gorgeous kitchen addition, but it’s also a one-and-done baking tool. You can read our review of the Hearth & Hand with Magnolia Oven-to-Table Stoneware Oval Baking Dish.
Editor quote: “I can’t tell you how many times I’ve ruined the look of a dessert or casserole simply because I’ve had to transfer it from an oven-safe dish to a table-ready serving plate or bowl. It might not seem like an extensive step, but after a day filled with baking or cooking over a hot stove, you really just want to skip to the part of getting to actually enjoy what you’ve spent all this time making — rather than having to move it around and dirty more utensils in the process. With the versatility of the dish, I can cook easy dinners like lasagnas or savory casseroles, and I can also use it for sweeter treats, like my go-to apple cobbler recipe (seen above).” — KW
PS Photography | Marisa PetrarcaTeeth-Whitening StripsCrest 3D Whitestrips Professional White Teeth Whitening Kit ($45)
If you’re on the fence about teeth whitening strips and wondering if they’re worth it, you’ve got to check out these ones from Crest. One of our editors used them just days before her wedding and saw amazing results. See her before-and-afters in her detailed Crest 3D Whitestrips Professional White Teeth Whitening Kit review.
Editor quote: “What truly impresses me about Crest 3D Whitestrips is their effectiveness. Even though it had been well over a decade since I last used them, I couldn’t resist trying them again and added them to my virtual Amazon shopping cart. The box boldly claimed they could ‘remove over 15 years of stains in three days,’ which initially made me a bit skeptical. However, the results speak for themselves. After just four treatments, the difference is already remarkable.” — MP
PS Photography | Marisa PetrarcaJewelry OrganizerBrightroom Stackable Bamboo Accessory Tray Set ($50)
Rings, bracelets, watches, earrings, and necklaces will be able to call this jewelry organizer home in no time. This handy organizer comes with three stackable trays, all of which feature a different layout, so your accessories will be easy to see. You can read our review of the Brightroom Stackable Bamboo Accessory Tray.
Editor quote: “This velvet-lined accessory tray is *exactly* what I was looking for in that it’s both attractive and practical. The set comes with three stackable trays, all of which feature a different layout, so all your accessories can have a home. More specifically, it comes with a 25-section tray ideal for earrings and necklaces, a three-section tray for larger accessories, and one designed specially for rings and bracelets. It’s also versatile in that I could separate the trays and move them to a drawer if I want to change things up in the future.” — MP
PS Photography | Anvita ReddyWeekender BagOpen Story Signature Weekender Bag ($80)
Luggage can be pricey, and when you’re already splurging on the cost of travel, lodging, and maybe a new outfit or two, the last thing you want to shell out money for is a piece of luggage. This weekender from Target is the perfect personal carry-on since it can tuck underneath an airplane seat. It even has a padded laptop sleeve and a place to slide the handle of your carry-on suitcase through so you can easily wheel it through an airport. Our editor tested it out on a flight and shares all about her experience in this Open Story Signature Weekender Bag review.
Editor quote: “The Open Story Weekender Bag is designed to prioritize organization with a durable construction that can endure spills, bumps, and scratches. It has a large-capacity main compartment, which features a padded laptop compartment on one side, two small mesh pockets, a medium-size open pocket, and a zippered pocket on the other side. The exterior has two water bottle pockets on either side, a trolley strap that doubles as an external zippered pocket when not in use, and another zippered pocket on the other side. This zippered pocket is ideal for all your grab-and-go travel essentials like boarding passes, passports, wallets, masks, sanitizers, and more.” — AR
PS Photography | Anvita ReddyHigh-Tech EarbudsBeats Studio Buds ($150)
Elevate any listening experience when you have these earbuds. These wireless noise-canceling headphones offer two main listening modes — Active Noise Cancelling (ANC) and Transparency mode — both of which provide impeccably good sound quality. On top of that, they have up to eight hours of listening time, so you can binge any podcast or album you want. Read our in-depth review of the Beats Studio Buds.
Editor quote: “ANC blocks out the external noise and clutter so you can tune out the world and immerse yourself in the sounds. Transparency mode offers a more natural listening experience and lets you be aware of your surroundings. It’s been quite useful on the train or subway so I don’t accidentally miss my stop. When I tested out the ANC mode, I was shocked at how well it blocks out the external hustle and bustle and hones in on the crystal-clear audio.” — AR
PS Photography | Marisa PetrarcaAccent BenchHearth & Hand Upholstered Natural Wood Accent Bench ($200)
If you want to give your bedroom a subtle upgrade, this will do the trick. Not only does it add a tasteful accent to the end of the bed, but it’s also very practical since you can sit on it or use it as a place to put clothes before you hang them up. You can read our review of the Hearth & Hand Upholstered Natural Wood Accent Bench.
Editor quote: “This accent bench is one of my favorite purchases of the year. I was looking for a wood and linen design that was chic yet comfortable, and a lot of the designs I came across didn’t evoke a cozy feel. I had a good feeling about this one even before I tried it IRL because it boasts a thick padded seat that I figured could double as a resting spot for my dog, Cooper. Spoiler alert: he loves it, and so do I.” — MP
PS Photography | Anvita ReddySmart Coffee MachineKeurig K-Café Smart Coffee Machine ($200)
Not a morning person? This coffee machine will turn you into one. This smart coffee maker lets you choose from five strengths, six temperatures, four brew sizes, and single or double coffee-shot options when making a cup of coffee. You can read our review of the Keurig K-Café Smart Coffee Machine.
Editor quote: “The big advantages of this brewer are its smart features that allow you to create and schedule your ideal cup right from your phone.” — AR
PS Photography | Marisa PetrarcaTV StandSpringville Caned Door TV Stand ($330)
The caning on this TV stand adds texture, warmth, and is right on trend. The modern brass knobs and white exterior make it look even more fresh. It comes in two sizes: 60 inches and 72 inches, so you can find the perfect fit for organizing and concealing all of your living room clutter. Our editor brought this home and loves the way it looks and functions. Read all about her experience in this Springville Caned Door TV Stand review.
Editor quote: “What I love most about this TV stand is how chic it looks. It elevated my space without a wildly high price tag — and that’s always a win in my book. After all, as a tried-and-true fan of cane furniture, I’ve spent plenty of time researching different pieces, and the large majority of pieces — whether a TV stand, a bed frame, or even some lounge chairs — cost well over $1,000.” — MP
PS Photography | Renee RodriguezSmart HeadphonesApple AirPods Max Headphones ($549)
These are the headphones of the future. First and foremost, the sound is extremely clear. Plus, they feature a “Digital Crown” button so you can control the volume, answer phone calls, skip music, and use Siri without having to use your phone. As for the cherry on top: these headphones have a cool feature that allows Siri to read you your text messages, and you can even respond back with voice activation. Read our in-depth review of the Apple AirPods Max Headphones.
Editor quote: “First and foremost: the sound. The sound on the AirPods Max is extremely clear — I’ve never had any issues with music sounding far away or “tinny.” I can hear every single word of Death Cab For Cutie’s “Title and Registration” as if Ben Gibbard himself were singing into my ears. The headphones also have a “Digital Crown” button where you can control the volume, answer phone calls, skip music, and use Siri. I love that I don’t have to pick up my phone every time I want to turn up the volume.” — RR
Lauren Harano is a contributor for PS and was formerly an editor for the Living, Beauty, and Shop departments. She’s a Southern-California-native-turned-New-Yorker with a passion for skin care, murder mysteries, and online shopping. Aside from PS, her work can be found in the pages of Cosmopolitan and Seventeen as well as online at InStyle, Esquire, NBC, and various food and travel sites.
Angela Elias is a contributing editor for PS Shopping. In her former roles at PS, she led the relaunch of its Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.
