Herzogenaurach – WEBWIRE – Friday, March 22, 2024
An organic meeting of minds, this March, adidas Originals and the Montreal-based design studio, JJJJound, kick off their new collaborative partnership with two takes on the iconic Samba, crafted in the brands Scheinfeld factory in Germany. Inspired by shared values, the inaugural collection sees the design studio bring its inimitable lens to one of the Trefoils most recognizable silhouettes.
First launched by Justin R. Saunders in 2006 as a digital mood board, for nearly two decades, JJJJound has garnered a reputation as cultures timeless tastemaker. Situated in Montreal, the platform has grown into a collaborative design studio that aims to inspire far beyond the design community.
In quintessential JJJJound fashion, the signature Samba sneaker receives a premium leather update in two colourways black with white stripes and white with black stripes. More than meets the eye, however, each pair is dutifully crafted with the highest levels of attention to detail and elevated with carefully considered touches including co-branded sock liners and custom vintage hang tags. Focussing on the spirit of craftsmanship that has come to symbolize the Montreal collectives work, each pair is crafted in adidas Scheinfeld factory by dedicated artisans and arrives in a co-branded box with JJJJound tissue paper.
Accompanying the launch of the two Samba sneakers is a carefully considered campaign that pays homage to those that have transformed the collaborative concept into reality. Here, a series of behind the scenes images and films dutifully spotlight the skilled craftsmanship of the Scheinfeld factory artisans.
A story of craft and authenticity, the first delivery from the Adidas Originals by JJJJound partnership arrives on March 27th. The black colorway will be available exclusively on JJJJound.com, while the white colorway will be available on CONFIRMED and on JJJJound.com.
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