40 Beauty Products That’ll Make You Look In The Mirror And Say “Damn, I Look Good”

1. Wonderskin Wonder Blading One Step Lip Stain Masque, which will feel more like a science experiment than a beauty product — the results will have you absolutely baffled! You simply apply the mask in a fun shade of blue (but fear not, that’s not the final color), then peel it off to reveal a perfectly pink pout that’ll stay in place despite whatever eating/drinking plans you’ve got lined up.

Wonderskin is a small business specializing in cosmetic and skincare products. 

Promising reviews: “I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!” —PM

“I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour staying power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades.” —Brandy

Get it from Amazon for $22 (available in 34 shades). 

2. Laneige Lip Glowy Balm in a variety of delectable scents — regardless of whether you commit to “Gummy Bear” or “Grapefruit” you’ll be rewarded with hydrated and soft lips all day long.

Promising review: “I adore this gloss in all flavors. The feel is wonderful. It’s not sticky or greasy. The scents are all lovely and it gives the perfect amount of sheen. It’s my go-to!” —Marci Jones

Get it from Amazon for $19 (available in eight scents).

3. Hanalei Sugar Lip Scrub — an absolute must-have if your daily makeup routine isn’t complete without a striking lipstick. This lil’ pot will help remove dead skin and keep your pout nice ‘n’ smooth, which is super important to help your lips recover from wearing lipstick all day and prep them for your next application.

It uses real cane sugar from Maui for exfoliation, along with Hawaiian kukui oil to restore moisture to parched lips. Tip: To keep things hygienic (and ramp up the exfoliation), you could use a lip brush like the one pictured above to scoop out and use the scrub on your lips.

Promising review: “This works so, so well for me. I have struggled with dry, chapped lips forever. I have had breakouts of perioral dermatitis that have affected my lips. I am also an anxious lip-biter. Lately, I have been trying to take better care of my skin, lips included. This is the first lip scrub I have ever tried. First of all, this stuff smells incredible and doesn’t leave a bad taste on your lips. It is super easy to use. And I never see any dry skin on my lips after using it. I have actually been able to wear lipstick several days in a row, which I NEVER do because it is always used to dry my lips out and make them look flaky. I will definitely continue to use this.” —Morgan

Get it from Amazon for $16.99.

4. LilyAna Naturals Eye Cream — designed to decrease puffiness and dark circles, so if you’ve been up far too late crying watching Steel Magnolias for the umpteenth time this cream will be there for you come morning.LilyAna Naturals is a small business!

Promising review: “I have been using this daily for about eight months now. I am 60-years-old. It reduced the puffiness and bags under my eyes. I am Sicilian and have dark circles. It has brightened up my eye area. I am very surprised as I have paid much more for eye creams that have done so much less. I recently had precancerous cells removed at the bridge of my nose. After healing, I was left with a dark scar. The dermatologist told me that it would heal over time. Since I began to apply this eye cream, the mark has almost disappeared entirely. I shop constantly from Amazon. This is the first time that I have taken the time to write a review. That’s how impressed I am with this product. If you decide to purchase this, you won’t be sorry.” —Lynda M.

Get it from Amazon for $22.99.

5. Elizabeth Mott Thank Me Later Eye Shadow Base to keep your carefully blended eyeshadow in place — you can *thank me later* for this precious present.

Promising review: “So let me start by saying I have used nearly every eyeshadow primer available. From high end to low…they don’t hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn’t be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!” —Melissa Mae

Get it from Amazon for $14.99.

6. Mario Badescu Lip Mask filled with acai and vanilla (yum) — apply it before bed and let its coconut oil and shea butter refresh your lips while you get some much-deserved beauty rest.Amazon

Promising review: “If you are looking for a lip mask that ACTUALLY works, look no further!!!! This lip mask is incredible! It smells so good and is a light-scented product, so perfect for those with sensitivities (like myself). This mask will condition your lips overnight and throughout your day. Even though it’s pricey, you only need a small amount, so it will last a very long time! This lip mask stays on even when you eat and drink, which I can’t say for any other masks or lip balms I have used. Highly recommend! I will definitely be repurchasing this again!!” –RosiePosie

Get it from Amazon for $14+ (available in two scents).

7. Julep Waterproof Eyeshadow Stick for anyone who has always wanted to make shimmery eyeshadow their *thing* but has never been able to apply it without the glitter getting all over their face. This stick is fantastic as it glides on like a cream but dries as a powder.
Promising review: “This eyeshadow glides on so smoothly, is super cute and sparkly, and does the job. You do not need to be a makeup pro to use this product and make it look good on your own skin. It is easy to blend, is perfectly pigmented and convenient to carry around in your purse. The price point is great and I highly recommend this product if you’re looking for a new, easy to use eyeshadow stick.” —Sho

Get it from Amazon for $12.46+ (available in 45 shades).

8. SOL DE JANEIRO Brazilian Bum Bum Cream featuring scent notes of vanilla, pistachio, and salted caramel you’ll enjoy applying to your skin just as much as you’d like it as an ice cream sundae. It’s also filled with vitamin E, caffeine, coconut oil, and guarana extract to help smooth, firm, and hydrate your skin.

BuzzFeed editor Elizabeth Lilly says, “I’ve used this stuff before and can confirm that 1) the scent is indeed intoxicating and 2) everything from this brand has scents that really STICK to you. I’m currently using the Beija Flor body wash and I can smell it on my skin hours later — which is pretty rare for a body wash.”

Promising review: “I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation.” —Amazon Customer

Get it from Amazon for $24+ (available in three sizes).

9. I Dew Care’s “Tap Secret” mattifying powder shampoo is benzene-free and will be your savior on the days you simply don’t feel like (or, honestly don’t have the time to) wash your hair. It’s small enough that you can keep in your bag and break it out as needed.

Amazon

The powder-based dry shampoo works just like spray formulas — apply to the area you’re looking to refresh and then shake out excess powder with your fingertips or a brush. 

Promising review: “This stuff works better than Batiste at absorbing oil. I have very wavy, fine, greasy hair and I can go an additional day without washing it now.” —Amazon Customer

Get it from Amazon for $18 (available in two colors and multipacks).

10. Kitsch Satin Heatless Curling Set you’ll pat yourself on the back for buying when you realize you can literally style your hair in your sleep. What a shame Sleeping Beauty didn’t have her hair set in one of these during that loooooooong nap.

Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories. 

Promising review:”Okay, so I’ve seen these all over social media and I finally decided to pull the trigger with no hope that it would actually make my hair look decent. For reference — I have long, thick, frizzy, and curly-ish hair already. I was very pleasantly surprised that the curls came out even (little tighter than I prefer but I usually blow dry it straight and then curl) and all I had to do was touch up the front strands with a straightener! I absolutely hate washing and styling my hair because it takes 1.5 hours, so, having this as a option especially in the summer is a game changer! Definitely recommend!” —Tara

Get it from Amazon for $13.29+ (available in 14 colors).

11. COSRX Snail Mucin 96% Power Repairing Essence that’ll have you wondering if Gary the Snail has been the reason SpongeBob has been looking GOOOOOD for all of these years — it soothes damaged skin while also repairing dark spots and improving skin vitality. 

Promising review: “Um…WOW! I have used so many products to help with my dry, red, and inflamed skin. During the winter, it is so hard to keep my skin moisturized throughout the day. Within two days, I saw such a huge difference. So calming and gives you a nice, moisturized glow. I feel so much better knowing my skin is healing. I will use this in my routine for the rest of my life!” —Christina A.

Get it from Amazon for $14.99.

12. And COSRX Snail Mucin 92% Moisturizer you’ve *absolutely* seen popping off all over your TikTok FYP — it’ll pair perfectly with the Power Repairing Essence and assist in relieving your skin of redness and dryness. You might want to think twice before saying “gross” the next time you see a trail of snail slime in your garden…

Check it out on TikTok here!

Promising review: “I fought buying this, but after several friends swore by this I caved. I have sensitive acne prone skin but also have some fine lines. Let me tell you after applying this I immediately felt my skin calm down. And the next day my skin was glowing and my acne had diminished. This will forever be apart of my regimen.” —arand5292

Get it from Amazon for $15.50.

13. Elizavecca Collagen Protein Treatment — it’ll revive your hair in case you haven’t had a chance to book a salon appointment but your locks need a *quick* fix.
Promising reviews: “I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone with natural or curly hair.” —Therese-Claire

Get it from Amazon for $7.20.

And check out our full Elizavecca CER-100 collagen protein treatment review.

14. A Schick Hydro Silk Touch-Up Dermaplaning Tool, because you really should stop taking your regular ol’ razor to your eyebrows to clean ’em up. This is a much more efficient tool that’ll *also* help you remove peach fuzz from other areas of your face.Promising review: “These are great! I don’t have a ton of body hair (my hair is very fine) but one day I was applying my makeup in the car and the early morning sunlight was glimmering off of my peach fuzz. I was horrified! I had never noticed, in the bathroom mirror, how much peach fuzz I had all over my face, and how much my makeup just caught all over it :/ So I had to do something. I got these little guys and problem solved. They are easy to use, sharp, and just removes all the fuzz! I didn’t get any bumps, cut, or stubble after using them.” —Gina

Get a set of three from Amazon for $5.92 (also available in a set of nine).

15. A blackhead scrub stick that’ll exfoliate your clogged pores and remove excess sebum while also being a bit reminiscent of the adorable lil’ character from Finding Nemo that said “you made me iiiink!”

See it in action on BuzzFeed Shopping’s TikTok!

Promising review: “Here’s the thing. A scrub is never going to solve your blackhead issues long term. But there is truly no other product like this. It’s an amazing quick fix to get your pores unclogged and less noticeable, and once you’ve done that, slap on some retinol/salicylic acid with a moisturizer. Adorable packaging, unique product, and effective!” —Molly

Get it from Amazon for $12.50. 

16. Exfoliating skincare mitts designed to lift away dead skin (and remove a spray tan that’s seen better days) — an excellent way for you to kickstart a spa-like experience at home.Seraphic Skincare a small business!

Promising review: “If you’re trying to find something for body exfoliation…this is it. Just this glove, water, and some time. I soaked in the bathtub for about 10 minutes, then got to exfoliating.” —Kari Shawhan

Get it from Amazon for $8.99 (also available in a set of two).

17. Stila’s Stay All Day Waterproof Eyeliner — it’ll likely become your go-to product for lazy days where you still want to look *slightly* put together — one quick *flick* and it’ll stay put until YOU decide to remove it.

BuzzFeed editor Elizabeth Lilly loves this product:

“I use this (and when I recently ran out, I went back to an old liner I had and instantly regretted it), and I have the greasiest eyelids ever. This has been the best liquid eyeliner ever. Even if you avoid non-drugstore brands, this will be worth the double-digit price.” 

Promising review: “Eyeliner so easy to apply that the blind can use it! I’m legally blind and do my makeup by feel. Eyeliner is the hardest to do, so I’ve gone without for years. Decided to give this one a shot based on the reviews and was not disappointed. Came out great and was so easy to apply! So happy to be wearing eyeliner again!” —Lowe Family

Get it from Amazon for $15+ (available in 13 colors).

18. L’Oréal Paris Makeup True Match Lumi Glotion, aka an illuminating moisturizer that’ll keep your face efeling fresh while also enhancing your skin’s natural glow. It’s a must-have for anyone who wants to add some subtle shimmer to their cheeks.

Promising review: “I can’t believe how long this has been around! I tried Glossier’s Futuredew and realized it felt sort of too oily (and too expensive) for me. This product is SUCH an amazing option and it’s slightly better! It’s not oily, but provides lightweight shimmer that I mix with my sunscreen for extra sun protection with some highlight effects. I love this! Does not make my super sensitive skin break out or feel oily like the Futuredew did.” —e_whospends_money

Get it from Amazon for $11.97+ (available in six shades).

19. Peripera Ink Velvet Lip Tint that’ll be easier than ever for you to integrate into your day-to-day makeup routine — it creates a long-lasting, weightless, buildable lip color you won’t ever tire of.

Amazon

Promising review: “Definitely will stay on your lips longer than your ex stayed in your life. It’s not too sheer and not too vibrant, creates that natural look. I did a water scrub test and oh my, it sticks on my skin, it will smudge a bit but it won’t make a mess, the smudge will be very light. It has a berry scent and I absolutely love it.” —Vy L. Ng

Get it from Amazon for $9 (available in 31 shades. Find more shades here).

20. Kylie Skin Lip Butter you can count on to hydrate your cracked, dry lips. The applicator feels super high end and the results will truly speak for themselves.

Kylie Skin

First things first, it’s important to note that balm is part of the Kylie Skin collection (rather than Kylie Cosmetics), so you already *know* it’s designed to help hydrate and heal your lips. Anyways, I’ve been using this for the last few weeks and I genuinely enjoy it. I use it throughout the day but also at night before bed to let the shea butter, jojoba seed oil, and cloudberry seed oil sink in. My lips feel so renewed in the morning! I also really enjoy the applicator which is different than any other balm I’ve tried out — it feels much more luxurious. Definitely give this new product a try.

Promising review: “If you are on the fence about yet another lip balm, let me help you…GET THIS PRODUCT! It’s amazing! Makes your lips so soft and shines so beautifully! Worth the price! It’s more of a light lip balm/oil. And the smell is divine!” —Taylor

Get it from Kylie Skin for $20.

21. Fenty Beauty Diamond Bomb All-Over Diamond Veil you’ll love if you haven’t stopped listening to “Umbrella” since 2007 and also love shimmer.

Sephora, Fenty Beauty / Youtube

Promising reviews: “Very long lasting, I can put some around my eyes or on my cheeks and it will last almost the whole day! I love using this for a night out or just to add a little glitter to my daily look.” —rachkhay155

“Very very pretty in the sun, photos, videos with flash, and a night out. Gives a ‘glass skin’ effect.” —amr61

Get it from Sephora for $42 (available in two shades).

P.S. you can grab the face and body Kabuki Brush used to apply Diamond Bomb for $34!

22. Or Physicians Formula Diamond Dust translucent powder, which reviewers compare to the Fenty Beauty’s Diamond Bomb highlighter. It’s *slightly* more affordable but will help you achieve the same gorgeous glow you’ve been looking to add to your beauty routine.

Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!

Promising review: “I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!” —camielle parent

Get it from Amazon for $11.42+ (available in two shades). 

23. Winky Lux Glitter Confetti Balm you’ll find simply magical as it goes on clear then blossoms into the perfect shade of shimmery pink as it combines with your natural pH-level so you can apply it on the go.

My sister and I have this fun lil’ lip balm and we love it! The glitter in the actual balm is just as pretty as the shade of pink it creates. I like minimal makeup so this product has been a slam dunk for me. The confetti is made with ocean safe glitter! Additionally, Winky Lux is a small business.

Promising review: “This softly shimmering lipstick is so pretty and gives me the perfect shade of lipstick to complement my skin tone. It also moisturizes your lips perfectly.” —CarolinaMermaid

Get it from Amazon for $16.99+ (available in seven styles).

24. Nyx Epic Wear Liquid Liner because there’s no better time than the present to start experimenting with vibrant makeup — go ahead, apply that electric blue shade! You’re going to look fabulous, darling.

Amanda Davis / BuzzFeed, Amazon

Check out a TikTok of the Nyx Epic Wear Liquid Liner in action. 

BuzzFeed editor Amanda Davis, pictured above, is a fan: “I’m wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little ‘adventurous.’ The liner’s super thin tip glides nicely and makes it easy to be precise, too!” 

Promising review: “Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it’s easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. … Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else.” —Jakjak

Get it from Amazon for $9.97+ (available in 14 shades).

25. A winged eyeliner stamp if you obsess over makeup tutorials but haven’t been able to nail liquid eyeliner just yet. 2024 is the year you FINALLY conquer it.

Promising review: “Let me start by saying this isn’t my first cat eye rodeo. I’ve tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out…but to my surprise I put the left cat-eye on first and it was perfect. I thought this was a fluke and did the right eye…again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT-EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean crisp line. I can now do a cat-eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning.” —LadyMeow

Get it from Amazon for $14.98 (available in three sizes and a combo pack).

26. Essence Lash Princess Mascara might just leave people wondering if you recently got eyelash extensions (which it feels like everyone and anyone has been raving about). Joke’s on them!

Emma Lord/BuzzFeed

My colleague Emma Lord is a BIG fan of this mascara. She said:

“Hello, that is my face above, because I bought into the hype of over 35,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the live long day (I spent all of a ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.”

Promising review: “I have to be honest, for a ‘cheap’ three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much.” —Liz

Get it from Amazon for $4.99 (available in black and brown).

27. Or Lilac St. Original Lashes that are said to stay put for up to 10 days (!!!) which means you won’t have to apply mascara for over a week! They’re vegan, cruelty-free and feature silk lash fibers you’re bound to get compliments on.

Lilac St is a small business!

Promising review: “Y’all I have been a loyal Lilac St. customer since they started and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use multiple times by using makeup remover and water to remove any glue. Seriously will never stray.” —Katiew

Get them from Amazon for $12.95 (available in 11 styles and four sizes).

28. Supergoop Glowscreen — it’ll protect your skin (hellooooo SPF 40👋) while making your skin shimmer just like Edward freakin’ Cullen in the sunlight.

I adore this sunscreen! I’m very fair skinned and prone to getting sunburnt, so I have to stay very on top of applying SPF at all times. This one isn’t greasy at all, blends in immediately, and LITERALLY adds shimmery sparkles wherever its applied. I truly don’t even mind putting it on — it’s a welcome addition to my skincare routine.

Promising review: “I absolutely love this sunscreen. I’m always wary of ‘for everyone’ tinted products because they aren’t usually made with us in mind. But this one hits the mark. It looks amazing on my brown skin. Non-streaky, no white cast. It gives my skin a subtle shimmer. The video and pics are in direct sunlight so you can see it in full effect. For reference, I have combination, 30-something-year-old skin. Glowscreen is officially in my skincare rotation.” —Lovely91

Get it from Amazon for $38 (available in four shades).

29. Rhode Pineapple Refresh Daily Cleanser featuring a refreshing green tea extract and pineapple enzyme (soft, clean, skin coming right up!). Your face will feel like a fresh summer morning even when the weather outdoors says otherwise.

rhode

I’ve tried out this face wash from Rhode (ya’ know, Hailey Bieber’s brand?), and it left my skin feeling soft, renewed, and fresh. Definitely keeping it in my morning and night skincare rotation!

Promising review: “Amazing! I tried the sample, and that was so good, so I ordered it for some gifts for friends!” —Mia

Get it from Rhode for $45.

30. Olaplex Hair Perfector No 3 Repairing Treatment, designed to help strengthen all hair types (it treats each strand on a molecular level!) and restore your locks back to a beautiful, shiny, Disney Princess–like state. 

Promising review: “I’m so amazed by Opalex No 3! Literally in just one treatment, I noticed a huge difference in my hair. My 3c hair had gotten very dry and damaged and was looking horrible. I can’t believe the difference already in just one treatment. The number of compliments I got this week about how healthy my hair looked was amazing! I’m planning on continuing to do a weekly treatment for the next few weeks. It’s expensive, and I used a third of the bottle for one treatment, but it’s absolutely worth it! Nothing else has ever worked this well for me.” —Michelle

Get it from Amazon for $15.

31. ColourPop “Jelly Much” Gel Shadow you’ll apply once and think “WOW!” It’s made with a water-based formula that won’t crease and beautifully stays in place while *also*providing you with super pigmented color.

ColourPop

Promising review: “I have very sensitive skin, so I was a little scared to try this eyeshadow out. But it worked beautifully and it didn’t irritate my face at all and there wasn’t any fall out of glitter. It also sticks all day and doesn’t completely move if you accidentally smudge it.” —IJ P.

Get it from ColourPop for $9 (available in 19 shades).

32. E.l.f.’s Poreless Putty Primer reviewers adore because of its lightweight texture and how wonderfully it works to reduce the appearance of pores. You can also count on it to help you apply your makeup smoothly and evenly.

I, like many others (it has over 32,000 5-star reviews on Amazon) have this primer and also agree that it’s fantastic! It really does go on my skin so smoothly, I can barely even feel that I’ve put any primer on at all. My makeup stays on so nicely when I take the time to apply it over it. And at a price like this? Ya can’t beat it.

Promising review: “I saw this on TikTok and thought I’d take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don’t need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!” —Brooks Crim

Get it from Amazon for $10.

33. Kaja Cheeky Stamp you’ll adore for the easy way the blush will blend into your skin and for how freakin’ cute the heart-shaped stamp is before you get to blendin’.

It’s also cruelty-free, vegan, paraben-free, sulfate-free, and phtalates-free.

Promising review: “I’ll be honest, I was a bit skeptical about a cream stamp formula, however, Kaja changed my mind! The formula is super soft and blendable, and gives you the perfect rosy glow. You can use your fingers, a beauty sponge, or a makeup brush (I had great results with all of these applications!). I got shade 06 and, with or without makeup, I felt like it made me look fresh and awake! The packaging is super compact and the heart shaped stamp is super cute. With colder weather coming my way, I want to keep my skin as hydrated as possible and I’d like to minimize my powder products…so this is definitely staying in my product lineup!!” —khealss

Get it from Amazon for $11.49+ (available in seven shades) or Sephora for $27 (available in three shades).

34. Stila’s Glitter & Glow Liquid Eye Shadow, a must-have for anyone who would appreciate a little glitz ‘n’ glam any day of the week. This eye shadow is shimmery, fabulous, and simple to apply.

Sephora

Promising review: “For the girls who love sparkly glam looks but hate the mess it usually causes, this is for you 😉 I hate trying to wear glitter shadow and it ends up everywhere lol. This product is the perfect alternative, I can get a lovely glitter eye look and it stays put. Works well on its own or layered over other shadows.” —hillarynreallife

Get it from Amazon for $25 (available in six shades) or Sephora for $25 (available in four shades).

35. Versed Weekend Glow Daily Toner — designed to brighten uneven skin (specifically pesky acne scars) and, honestly, brighten your mood at the same time. It has a fun lil’ pump that’ll dispense the product onto a cotton pad and make you feel like a professional skincare artiste.
Versed

I’ve started using this toner and I am such a fan of it. I love the little pump because 1. It nicely disperses the product onto my facial pad (no waste!) and 2. There’s no spill risk! I’ve really enjoyed using it on my face and neck. It’s very lightweight, leaves my skin feeling refreshed and clean, and doesn’t have a strong scent at all. After reading the description of the product (literally, as I type this) I’ve learned it can also be used to brighten other areas on the body like underarms and bikini lines, so I’ll totally be putting that to the test next! 

Get it from Versed for $17.99 or from Target for $7.99+ (available in two sizes).

36. Fenty Beauty Pro Filt’r Matte Foundation, which you’ll love as much as Rihanna’s iconic pregnancy style — here’s to hoping its 10/10 coverage gives you as much confidence as she does.

Negesti Kaudo / BuzzFeed, Fenty Beauty

BuzzFeed Shopping writer Negesti Kaudo says, “Because I love all things Riri, I’ve been collecting Fenty Beauty products since the Galaxy collection drop. I already had a foundation, so it took me a few years to finally invest in the Pro Filt’r Soft Matte foundation, but ever since I did, I HAVEN’T LOOKED BACK. It’s flawless, smooth, picture-perfect, and glides and blends effortlessly with a brush or a sponge. I recommended it to my sister and now she’s a Fenty Beauty-only person too. Love it. LOVE. IT.”

Promising review: “One of the best liquid foundation formulas that I’ve ever tried. It’s worth every penny and I highly recommend this product. I have sensitive combo skin and it handles this product nicely. I love how you can wear it lightly or build it up for intense full coverage. No weird scents to it and it didn’t oxidize on me.” —AVL8dy2002

Get it from Sephora for $40 (available in 51 shades and a mini size).

37. OUAI Scalp & Body Scrub made with sugar and coconut oil to help bring your skin and scalp back to life — not to mention it smells absolutely incredible.Amazon

I’m a biggggg fan of the OUAI brand so it was no surprise to me when I fell in love with this scrub. A little goes a long way, which is fantastic because this comes with a decent amount of product. Mine has literally lasted me longer than a year at this point. Anyways, I’ve noticed such a difference in my skin after slathering this on in the shower. I use it to exfoliate my legs after shaving and without fail it leaves them feeling silkier and smoother than ever.

Promising review: “I was looking to replace my expensive scalp scrub with a comparable product at a better value and this solved the problem in terms of quality and value. Smells divine and leaves my hair soft and silky at the same time.” —Mig7

Get it from Amazon for $40 (available in two scents)

38. Milk Makeup Bionic Glow, a magical hydrating liquid illuminator filled with hyaluronic acid you can count on to make it seem like you’ve been out enjoying the sunshine despite the fact you actually spend most of your time indoors working at a desk.

Sephora

Promising review: “Love, love this product! I mix this with my moisturizer to give my skin an all around glow. Great creamy texture and just the right amount of illumination.” —lilgabbo

Get it from Sephora for $36 (available in two shades).

39. Glossier Super Glow — if your number one goal for your skincare routine is to leave your face looking like it’s shining from the inside out, this Vitamin C–filled serum is your best bet.
Glossier

Promising review: “After using this serum for a week I could see a real difference in my skin feeling smoother and looking brighter. Fantastic!” —Bethany M

Get it from Glossier for $34.

40. Yves Saint Laurent Nu Halo Tint Highlighter that’ll not only leave your cheeks with a luminous glow but will *also* help them feel more hydrated as it’s filled with vitamin E and jasmine flower extract. 

Sephora

Promising review: “SO glowy SO radiant, I’m obsessed and can’t go without it! A light touch but a little goes a LONG way, not shiny and not heavy. It’s my favorite.” —ensleighe

Get it from Sephora for $28 (available in three shades).

Some reviews have been edited for length and/or clarity.