44 New Brands Growth in Q1’25: Affilka by SOFTSWISS Results

Affilka by SOFTSWISS has released its Q1 2025 performance report, demonstrating consistent growth as a leading affiliate marketing platform in the iGaming sector.

The first quarter brought notable milestones for the company. In January, Affilka was named Affiliate Company of the Yearat the 2025 International Gaming Awards, underscoring its growing recognition in the industry.

Over the first three months of 2025, 44 new brands joined the platform, raising the total to more than 450. During the same period, affiliate GGR increased by 2.7%, website visits rose by 3.1%, and affiliate payouts surged by 13.2% compared to Q4 2024. Affilka now supports over 400,000 affiliate accounts (a 23.1% rise from Q4 2024) and tracks more than 98 million registered players, up from 87 million in the previous quarter.

In parallel with its financial success, Affilka continues to enhance its product offering. The team is preparing to launch a new feature: Cross-Brand Player Duplicate Detection. This tool will help operators identify identical player accounts across multiple brands within a single affiliate program, enabling better traffic quality and more efficient marketing spend.

This upcoming release is the third major product update in six months. Previous innovations include the Geo-Distributed Redirect feature—reducing redirect times by a factor of five and improving player conversion—and the Cohort Analysis Report, which provides deeper insights into player behavior.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, said:

Affiliate marketing is evolving fast, and Affilka evolves with it. We’re focused on helping our partners meet emerging challenges—whether through advanced analytics, smarter traffic strategies, or cost-optimising tools. The Cross-Brand Duplicate Detection feature is yet another example of our commitment to delivering impactful, real-world solutions.

In addition to her role at Affilka, Anastasia Borovaya recently served as a guest lecturer for the Affiliate Management course at the Academy of Gaming Operations. She is expected to return to lead the course again in the second half of 2025.