45 Amazon Products So Damn Good You’ll Hit “Buy Now” Without Even Bothering To Hit “Add To Cart”

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

The way this new Pink Stuff scubber clears out your kitchen gunk will make you feel like a cleaning god.

1. Neutrogena’s Collagen Bank Daily Facial Moisturizer with SPF 30, which is so good at its job that it is doing double duty as skin protection *and* skincare in one bottle. In other words, you can slather it on in the morning as a one-step reliable beauty routine and know that you’re keeping your skin safe from day to day and helping brighten your complexion in the longterm. Bonus: This is so lightweight that it functions as a perfect base primer for makeup! Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: “I’ve been using this for a few weeks now, and I’m thrilled with the results! This moisturizer is a gamechanger in my skincare routine. The formula is lightweight and absorbs quickly, leaving my skin feeling hydrated without any greasy residue. What I love most is how it enhances my skin’s natural glow and softness. The collagen boost helps firm and plump my skin, making it look and feel more youthful. It’s a fantastic base for makeup and keeps my skin looking fresh all day.” —Gizem Atkan

Get it from Amazon for $18.69.

2. Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that you can do solo or with pals, and in order or out of order (although if you do it in order, you get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). Check out a TikTok of Murdle in action. 

The best part?? Once you finish “Murdling,” you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books! 

Promising review: “The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!” —Liz Gately

Get it from Amazon for $10.25.

3. The Pink Stuff’s new “Sqeezy” sponge set, which is living up to its “miracle” catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren’t already in the cult of Pink Stuff cleaning paste, it’s so good at its job that reviewers call it “gold in a jar” and “witchcraft.” 

Promising review: “The ‘abrasive sponge when cold’ or ‘squishy when hot’ is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand new like I was hoping, it’s 10 times better!! This product really does work!” —GreenGoddess

Get the set (one Pink Stuff jar and a “Sqeezy”) from Amazon for $9.92.

4. First Aid Beauty’s Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly! 

Amazon

Promising reviews: “I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple.” —Susan Bean 

“As I’m aging my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey but I feel like it did last me a while.” —Emily Bianca 

Get a set of 28 from Amazon for $18.

5. Gold Bond’s firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) 
Promising review: “I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it.” —Kimberly P. 

Get it from Amazon for $11.97. 

6. A NeeDoh “Dream Drop,” one of the many excellent variations from the *elite* Needoh sensory fidget toy line for anyone who wants to add more calm and focus to their day. This goo-filled, delightfully colorful fidget has a satisfying squish with a “slow rise” before going back to its original shape. Reviewers also love that it doesn’t have the kind of stickiness that picks up debris and makes it hard to clean. 

Schylling is a small business that specializes in modern and retro toys, games, and sets. Check out a TikTok of the Dream Drop in action. 

Promising review: “Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest.” —AZMOM

Get it from Amazon for $7.49+ (the color is either blue, pink, or purple and gets selected for you at random; available in three styles)!

Check out the rest of the Needoh fidget toy options on their Amazon storefront! 

7. Laneige’s Neo Blurring Powder to absorb oil and blur pores so effectively that you’ll be like, “Oh…witchcraft??” Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: “I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe.” —Charlotte Laim 

Get it from Amazon for $25. 

8. Skala’s Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. 

This treatment is for all curl types! 

Promising review: “I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!” —Wendy 

Get it from Amazon for $9.99.

9. A no-scrub weekly shower cleaner you can quite literally “set and forget” to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it’ll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.Promising review: “I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house.” —Tara D. 

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

10. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: “I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn’t overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!” —Darina 

Get it from Amazon for $12.97. 

11. Mielle’s Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn’t just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows! 

You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. 

Promising reviews: “I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!” —Dee 

Get it from Amazon for $9.97.

12. Aloderma Organic Aloe Vera Gel for your WHOLE body — this packs such an “all-purpose” moisturizing, skin-calming punch that reviewers swear by it for everything from healing cracked, dry skin to helping calm rosacea and sunburns to tackling dandruff that even prescription meds wouldn’t touch. GO, LITTLE MOISTURIZER, GO!! 

Promising review: “My skin feels like the bottom of a newborn. This is so great. The natural ingredients are the best and it leaves my skin with a natural glow and softness that I have never felt before. I have aging skin and it is just a great product. I use it on my face and my hair on wash days. I am going to order three more just so I don’t run out.” —Divine

“I bought this because I had a bad breakout. My previous moisturizer was not working for me. I have oily skin so it didn’t help. I saw this on TikTok. This has truly helped my skin. I use a toner after washing my face. I put this on afterward. It has a cool feel to it. It has balanced my oily skin. My skin looks so much better. It helped with some dark spots. My skin is soft and not dry. I recommend this to anyone who has sensitive skin, oily face, any marks, and needs hydration. A little goes a long way so it will last.” —Les 

Get it from Amazon for $12.34 (also available in three- and six-packs). 

13. Nyx’s Lip IV Hydrating Gloss Serum for anyone who’s ever been like, “It’s too bad lip gloss, lip stain, and lip balm can’t have a glamorous, long-lasting, moisturizing baby.” Turns out they CAN! And it comes with 12 hours of hydration to boot! 

Promising review: “I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it’s chef’s kiss perfect! I’m totally getting more!” —Katherine Stanton 

Get it from Amazon for $11.97 (available in 12 shades).

14. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time. 
Sneakerasers is a small business that specializes in shoe care products. 

Check out a TikTok of the SneakErasers in action. 

Promising review: “I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn’t justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome.” —Spencer

Get a 10-pack from Amazon for $11.98. 

15. A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few “these look like Ray-Bans, but I won’t cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot” pairs this year. These are especially handy because you can match the subtle prints to whatever ‘fit you’re wearing! 

Promising review: “I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!” —Jessica M

Get a pack of three from Amazon for $15.99+ (available in 20 sets, as well as two-packs and individual pairs). 

16. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding when dryness comes for your ‘do. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: “I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend.” —Marina M. 

Check out BuzzFeed’s full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.60.

17. E.l.f.’s Holy Hydration! Thirst Burst Drops, another home run from the brand’s moisturizing “Holy Hydration” line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you’re wearing it alone, applying it under your makeup, or mixing it with your foundation. 

Promising review: “Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn’t looked better!” —Ken

Get it from Amazon for $11.97. 

18. A TikTok-beloved “Soft” perfume rollerball that honestly has no right smelling so delectable and layering so well considering it’s only five cash dollars. Reviewers are obsessed with the scent’s warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones…and this $65 bottle of Pink Sugar  👀. 
Promising review: “Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I’ve worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it.” —Chrissy

Get it from Amazon for $7.56+ (available in two styles). 

19. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T. 

Get it from Amazon for $6 (available in four shades). 

20. Clinique Almost Lipstick Tinted Lip Balm in Black Honey you’re definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond “holy grail” status — it matches skin tones so beautifully that I’m personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about “expensive” beauty products, but this is worth every penny and then some. It’s so lightweight and layerable, it’s foolproof to apply, and I have yet to wear a single outfit it doesn’t complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I’ve barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I’ve simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $21.25+ (also available in pink honey!). 

21. Medicube Deep Vitamin C Golden Capsule Face Moisturizer for a K-beauty staple that’s almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin’s radiance after the first use! 

Promising review: “This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!” —tracey + kiwi

Get it from Amazon for $16.90.

22. Ocusoft Lid Scrub Pads that reviewers with dry, itchy, and irritated eyes swear by — they’re designed with a modified version of coconut oil to not only cleanse your eyes, but soothe and refresh eyelid discomfort. Yes, even the “I just spent 12 hours staring at Big, Medium, *and* Little Screen” kind. 

Promising review: “These are a lifesaver for my bleary, irritated eyes. My wife and I both had bleary eye problems this summer that required multiple visits to an eye doctor. The doctor recommended we clean our eyes every night with these pads. That, in combination with ointment and steroid drops, cleared me up within a couple of weeks. I now clean my eyes with these pads a couple of times a week to prevent the problem from recurring. I even made the pads a Subscribe and Save item with Amazon. I highly recommend them for anybody with dry, cracked, bleary eyes.” —Billy W. 

Get a set of 30 pads from Amazon for $10.95. 

23. Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look. 

Psst — if you want to use a squeegee, check out this reviewer-beloved squeegee on Amazon! 

Promising review: “This is by far the best glass cleaner I have used. Wonder has no chance against this spray. I’m not sure why I haven’t found this sooner. I will never go back to regular Windex spray. Recommend it!” —Hadassah E. 

Get a pack of two from Amazon for $8.

24. An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. 

Promising review: “LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn’t collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!” —Cheyenne

Get it from Amazon for $14.99+ (available in women’s sizes XS–XXL and 29 colors). 

25. iRobot’s Roomba Robot Vacuum and Mop Combo that will make anyone with hardwood floors want to SING from relief. This adorable gizmo maps your floors and uses sensors to vacuum carpets and hardwood, plus mop hard surfaces in clean, neat lines without running into any obstacles. Then it goes back to its little charging dock home so it can juice back up and do the whole thing all over again. 

Promising review: “The iRobot works great!! It cleans up all the hair, that is what I’m excited for. I named mine Rosie, and I feel like I’m in The Jetsons. It works perfectly great. Best thing for the money, battery life stays pretty good. It learns the apartment and returns home. Can’t even tell she’s running because it is quiet. Still figuring out how to map certain areas in my apartment to get her to go to one location to clean instead of doing the whole apartment every time, but it works like a dream.” —SusannAnns

Get it from Amazon for $149 (available in two other models). 

26. A bottle of wood polish to instantly make your scuffed-up doors, hardwood floors, and furniture look so spanking new that you’ll wonder if it’s not actually wood polish but a time machine. Why get new tables or fancy professional restoration when you’ve got a cheap secret weapon??Promising review: “This stuff is absolutely AMAZING. My wife and I were getting tired of looking at our worn-out cabinets and wood paneling and were very close to paying a professional thousands of dollars to refinish it all, but then we came across this product. Our paneling and cabinets were looking rough. This stuff was like a Magic Eraser for water spots, scratches, scuffs, and any other blemish. We simply wiped the product on with a paper towel and let it sit for 20 minutes before wiping it off with a clean towel. Everything looks brand new. I’m buying a couple more so we can finish our cabinets and wood paneling. We’re so glad we found this product.” —Kris

Get a bottle from Amazon for $5.99+ (available in multiple sizes).

27. A benzene-free, travel-friendly applicator of I Dew Care’s dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your “no wash” days are a secret that you and your roots will never tell 👀. 

Check out a TikTok of the dry shampoo in action. 

Promising review: “Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!” —Katie_0_Baker

Get it from Amazon for $12.59+ (available brown, dark brown, blonde, and in multipacks and bundles). 

28. A “Birthday Cake Stick” lip balm that earned its place as a cult-fave — not only is this super nourishing on your lips, but it tastes like vanilla cake, buttercream icing, and rainbow sprinkles, so now you can have your cake and moisturize with it, too. 

Amazon

Promising review: “LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as birthday surprises. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can’t go wrong buying this product.” —BUBBA SHIRL

Get it from Amazon for $3.29. 

29. A fast-acting ChomChom pet hair remover roller deeply beloved by pet owners — it’s like a sticky lint roller, but specifically designed to pick up pet hair and not only lock it in, but stash it inside the roller itself, so you don’t end up making matters worse by just shoving the hair around instead of getting rid of it properly. 

Promising review: “I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it’s a great arm workout and it works wonders.” —Joanne Ertel

Get it from Amazon for $19.59+ (available in two styles, including a mini version great for on-the-go and traveling!). 

30. A weighted eye mask that’s basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they’re hollowed out in the middle and won’t rest right on top of your eyes. 

Emma Lord/BuzzFeed

Promising review: “Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again.” —AJ

I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say “good riddance” to that old pair — I love this version way more. It’s perfectly contoured so it doesn’t rub my eyes or mess up my makeup if I’m traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off. 

Get a pack of two from Amazon for $15.99+ (available in seven sets). 

31. Olay Cleansing Melts + Retinol Face Cleanser for a two-in-one skincare punch — these water-activated melts only have eight ingredients to give your skin a deep clean without irritating it, with a gentle micro-foam up to clean, tone, and refresh your complexion. Reviewers especially love these for traveling, since they’re so portable! 

Amazon

Promising review: “These Olay Cleansing Melts are a game-changer for travel! They’re compact, lightweight, and leakproof, making them perfect for packing in a suitcase or even a carry-on bag. The melts dissolve quickly in water, creating a rich and luxurious lather that effectively removes makeup and impurities. I love that they contain retinol, which helps to improve skin texture and reduce the appearance of wrinkles. My skin feels clean, refreshed, and hydrated after using these cleansing melts. They’re a convenient and effective way to maintain my skincare routine while on the go.” —Kleo

Get it from Amazon for $15.98 (also available in versions with hyaluronic acid and vitamin C). 

32. A “holy grail” Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: This is the One Pillow that will serve you well for a long, long time. 

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: “I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom.” —MT

Get it from Amazon for $79+ (available in two sizes and three shapes). 

33. Naked Sundays SPF 50+ Hydrating Glow Mist that heard a little voice in the dark ask, “What if my setting spray had SPF and combined two steps in one??” and said, “Bet.” This is designed to spray as a hydrating fine mist that *won’t* leave you oily, and will keep your makeup perfectly intact. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: “I have always struggled with oily skin. I’ve finally gotten my oil under control thanks to my current skincare routine, but SPF remained a challenge. Nearly everything I tried left me shiny or quickly got greasy during the day. This SPF spray is a super fine mist that almost feels like nothing is spraying on my face. It doesn’t leave behind anything shiny, which is unheard of for a SPF 50 spray. I personally love the smell however, some may find it a bit too much for their liking.” —Stephanie Hushcha

Get it from Amazon for $22.99. 

34. A “flossing toothbrush” with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning.” —Amy N. 

Get a two-pack from Amazon for $9.99.  

35. A set of reviewer-beloved “Loops Quiet 2,” aka the “ear plugs for people who hate ear plugs.” These lightweight plugs are so subtle that people won’t notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them. 

Promising review: “These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do.” —melanie98837

Get it from Amazon for $19.95+ (available in six colors; check out Loop’s Amazon Storefront for more options related to concerts, offices, and parenting!). 

36. An elevated packet organizer bin so not only will you have a place to stash your beloved tuna and oatmeal packets (hot buffalo and maple brown sugar ride or DIEEEE), but the raised “stair” style of the bin will keep all the contents visible, so you’ll know exactly what you’re reaching for without having to rifle through. 

YouCopia is a woman-owned small business that specializes in home storage solutions. 

Promising review: “This is a sensible little organizer that can hold various items like snacks, mixes, really anything in a small package. I love the tiers that enable me to see everything at a glance rather than having to pick it up and flip through it. Appears to be well made and good quality.” —Bearchick

Get it from Amazon for $14.99. 

37. A Skims-like, delightfully affordable sweetheart neckline bodysuit bound to become your new favorite ~going out~ top — this versatile little number not only tucks seamlessly into all your favorite pants and skirts, but is double-layered and ultra soft for support and comfort. 

Promising review: “This bodysuit is amazing! The material is not sheer. The thong portion is surprisingly comfortable, which is a big plus. I’m pretty sure I need it in every color now! The price is reasonable, and the fabric is warm and comfortable. Highly recommend!” —Emily Kahle

Get it from Amazon for $17.99 (available in women’s sizes XS–3X and ten colors). 

38. A bottle of callus-removing gel so effective at sloughing off dead, hardened skin that one reviewer described it as “horrifically satisfying.” It’s also super easy — you presoak your feet, apply for five minutes, and rub a pumice stone or foot file on the calluses and corns to watch them effortlessly slide off. 

You can grab a pumice stone or foot file on Amazon! 

Promising review: “Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love.” —Cheri whisker

Get it from Amazon for $9.99 (also available in an extra strength version). 

39. A copy of Burn After Writing, a guided journal that tens of thousands of reviewers swear by — through a series of questions and thought experiments, it encourages people to take time away from their screens to explore their feelings, both new and old, so they can embrace meaningful ones and try to let others go. 

Promising review: “I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently.” —Brent Helm

Get it from Amazon for $7.70.  

40. A gorgeous statement checkered cutting board designed with deep grooves for juice, hidden handles on the bottom, and end grain to “heal” cuts from knives. A true overachiever considering it’s worth the buy for decor purposes alone!! 

Promising review: “I am OBSESSED with this cutting board. It is made so well and looks so expensive. Every time I have guests, I will use it as serving tray or display for charcuterie and I always get compliments on it.” —Lorrin Farrell

Get it from Amazon for $32.99+ (available in three sizes). 

41. An “Everyday Mindfulness”-themed word search book full of unique, relaxing puzzles designed to keep you engaged without stressing you out. 

Promising review: “This is exactly what I was looking for! It lays flat to easily complete the word search and not have to fight with the book. There are different types of puzzles, and some have extra secret searches! It’s great for the slow days at work!! I will definitely be buying more of these word searches!” —Roy Y Hahn

Get it from Amazon for $11.68. 

42. Oxo’s new compact Brew Rapid Brewer, aka the answer to any money-conscious coffee lover’s prayers — this version is not only cheaper and more portable than comparable models on the market, but WAY faster making cold brew without compromising on flavor. I’m talking five minutes as opposed to overnight, like other pitchers take — and it doesn’t need to be charged or plugged in. 🤯

Amazon

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. 

Promising review: “Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable.” —Alex Bonick

Get it from Amazon for $39.95.

43. A pair of gorgeous kitchen shears that are as functional as they are stunning — reviewers love these all-purpose, super sharp blades for cutting everything from meat and fruit to opening packages and wrangling with complicated wrapping. 

Promising review: “I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!” —Adrian 

Get it from Amazon for $8.49+ (available in eight styles and four sizes). 

44. A unique and oh-so-decadent Otherland candle for anyone who adores classic, welcoming scent profiles with whimsical twists. These candles push the box on your regular florals and fruits by adding distinctive layers like California Fig, Chili Salt, and even Tennis Ball.  👀 🎾

Amazon

Otherland is a small business that specializes in unique vegan candles. 

Check out a TikTok of the Otherland candles in action. 

Here’s what my beloved fellow BuzzFeeder/soul twin Heather Braga has to say about it: “I’m SUCH a fan of Otherland candles. I’ve been burning them in my home for years and, honestly, cannot get enough of them. I’ve given tons of them as gifts as well, and everyone has always raved about how much they love them. They each have a burn time of 55 hours, are made of a coconut and soy wax blend, contain a cotton wick, and are hand poured in the US.”

Get it from Amazon for $30+ (available in four scents). 

45. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is “too many.” Nothing like a lil’ self-care on those aching feet to lift your spirits! 

Emma Lord/BuzzFeed

Check out a TikTok of the foot masks in action. 

I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

Promising review: “Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!” —KS2018

Get a set of three pairs from Amazon for $11.97.  

Reviews have been edited for length and/or clarity.