48 Beauty Products That Reviewers Say Are “Life Changing”

1. Catrice’s “Instant Awake” Under Eye Brightener neutralizes bluish under-eye shadows and dark circles with a hyaluronic acid-enriched color-adaptive formula. Tap it on with your finger or a sponge, and you’ll suddenly look like you slept a full eight hours! The color adaptive formula is designed so one of two shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: “This product is literally life changing if you have dark circles! The formula is so smooth, doesn’t crease and gives the PERFECT blurring effect. Don’t hesitate — just buy it :)” —Krystle625

Get it from Amazon for $6 (available in two shades). 

2. Essence’s Lash Princess Mascara gives you a falsies-level look for less than five bucks. It seems questionable, I know, but for confirmation you need only to look at the 252,000+ 5-star reviews!!Kayla Boyd / BuzzFeed

BuzzFeed editor Kayla Boyd tried this out and raves: 

“As someone who isn’t a big fan of false lashes (the glue irritates my eyes and I’m terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you’ve given it a minute to dry, it lasts all day long and doesn’t smudge or fade. It seriously gives the effect of false lashes without the discomfort.”

Promising review: “LIFE CHANGING. Been using this for years. Was disappointed when Target stopped carrying it, but I was SO happy to find it on Amazon. I’ve tried every high-end and drugstore mascara, and nothing beats this one. it comes off with ease yet stays on when I cry or have an allergy attack. Looks amazing, dries quickly, and lasts. I will never stop purchasing this. Nothing makes my lashes look this long and luscious.” —Shannon Heck

Get it from Amazon for $4.99.

For more info and review pics, check out Kayla’s full Essence Lash Princess Mascara review! 

3. K-beauty brand Kahi’s Wrinkle Bounce Multi Balm Facial Moisturizer does the work of a lip balm ✅ , eye cream ✅ , neck cream ✅ , primer ✅ , and face mist ✅ ! Man, I love a multi-use product that not only saves me time… but saves me MONEY. 

Promising review: “Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!” —Kristy 

Get it from Amazon for $20.69 (available in five styles). 

4. Anua’s Heartleaf Pore Control Cleansing Oil goes after blackheads and general congestion so aggressively, some reviewers even say you they can see 👀 the dirt and dead skin get flushed out. 

Promising review: “Purchased this as the oil cleanser in my double cleansing routine, and it has changed my life! As someone with oily skin, I didn’t think this would work for me, but I absolutely love the formula and how it makes my skin feel. Removes makeup with ease. You won’t be disappointed. Highly recommend!” —WW

Get it from Amazon for $17.69.

5. Venus Visage’s Teeth Whitening Pen can brighten your smile by four to eight shades with regular use. Whether your stains are due to coffee, tea, more coffee, wine, yet more coffee…or soda, this is sure to help. Promising review: “Life changing. I am so beyond impressed with this little pen. I didn’t have very high expectations when I ordered it, but there were so many good reviews, I decided to give it a shot. You have to wait two to three uses to really see the difference, but holy cow!! Not only has it whitened my teeth, but I’ve seen a noticeable difference over time, too. This stuff is awesome and one of the best purchases I’ve made in a while. If you’re on the fence about it, don’t be. Just buy it.” —Avelyst

Get it from Amazon for $18.95+ (available in packs of two and four).

6. Lee Beauty’s Callus Remover eliminates the hard skin on your hooves (ahem, :::clears throat::: feet) if you’re too terrified to face the glorified cheese grater at your local salon. 
Promising review: “Life (or at least foot) changing! I’ve had AWFUL full-foot calluses since middle childhood (sports, long distance running, etc), and they have always been impossible to get rid of. This thing worked like a (gross) charm! My feet are baby soft again. I’ve recommended this to all my friends!” —Rachel Smith

Get it from Amazon for $11.99.

7. Bio-Oil is sure to come in clutch for anyone who spent their teen years picking and prodding at pimples. If you were left with acne scars and skin damage as a result, it’ll swoop in and encourage new collagen production and help with elasticity. 

Take it from BuzzFeed shopping writer Emma Lord: 

“FWIW re: scars, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I’d stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.”

Promising review: “I have combination skin and it’s been so hard to manage. Every moisturizer I would use wouldn’t moisturize my dry patches and would leave the oily parts of my skin even worse than it started. This stuff changed my life. My face is consistently hydrated and it takes away all of the oiliness. It smells wonderful and leaves my skin very soft. I’ve also noticed a significant difference in my scars. I’ve only been using it for a week and it has already worked wonders. If you have combination skin, this is a great product to add to your skincare routine.” —alex

Get it from Amazon for $9.99+ (available in two sizes). 

8. COSRX’s Snail Mucin Repairing Essence gives dullness and dehydration a serious talking to with — yes 😌 — 96% snail sludge (that’s harvested in a *100%* ethical and environmentally friendly way). Thanks for sharing the goods, friends! 🐌  

Promising review: “I don’t know my life before this product. I found the Mizon snail products drying, but this one is life-changing. I can see my acne scars fading so quickly. You can overnight results and visible results in just a week. I am so impressed.” —Diana

Get it from Amazon for $12.99.

9. Eos’ Shea Butter Vanilla Cashmere body lotion has TikTokers tripping over themselves to get it as they swear the affordable pick moisturizes and smells as good as much more expensive options from brands like Philosophy and Bath & Body Works. 

Promising review: This is my second bottle. This lotion is life-changing. I have never had softer skin. I am convinced that it is magic!” —Amanda Wilson

Get it from Amazon for $7.19. 

10. Sol de Janeiro Brazilian Bum Bum Cream delivers on its promise to tighten and soften skin and give you an all-over glow, but really, reviewers seem to stick around for the intoxicating scent!

Amazon

Promising review: “I have extremely dry skin and this is a life changer!! LOVE IT and the smell is heaven!” —SPH

Get it from Amazon for $22+ (available in two sizes).

11. Elizavecca’s Cer-100 Collagen Coating Hair Protein Treatment runs you just $7 bucks but reviewers claim it delivers results just as impressive as another brand that may or may not rhyme with ~PolaFlex.~ 

Promising review: “I’ve tried everything — expensive salon products, specialty products, natural remedies, etc. NOTHING HAS WORKED. I have ridiculously thick, course, curly, damaged, and dehydrated hair. For a few months I’ve debated cutting it all off because it’s so damaged that it gets knots that I have to rip or cutout because there’s just no brushing it. I thought my hair was done for, and it put me into a deep depression. I saw this in a Facebook ad and thought it was cheap enough to give it a try… Y’ALL, LIFE CHANGING. I’ve used it twice now — once a week (when I wash my hair) — and just two uses have provided me with enough shine, health, and calmness that I have hope for my hair. I cannot believe this $8 product beat the $60 hair mask I purchased!!!!” —Amanda

Get it from Amazon for $6.72.

BuzzFeed Shopping editor Bek O’ Connell has this and loves it! Check out her full Elizavecca Protein Hair Treatment review for more info. 

12. Seraphic Skincare’s Korean Exfoliating Mitt scrubs away dead skin leaving you ready for a biiiiiig night in of applying your fake tanner. And if that’s not your thing — no worries — it also helps unclog pores, prevent ingrown hairs, and eliminate bumps caused by keratosis pilaris. 

PS: Seraphic Skincare is a small biz 🙂 

Promising review: “Do not hesitate. Take the chance. I’ve always struggled with my skin shedding properly (KP, chicken bumps… other awfully fun stuff etc..) And using this changed my entire routine. I am butter-soft after my shower!! I usually wait 10–15 minutes before using it so my skin is warm and softened prior to exfoliating. They do make my hands peel (I’m assuming it’s bc they’re getting exfoliated from the inside). I haven’t quite figured out a way to combat that. It may just be a ‘me’ problem bc hand lotion doesn’t help. Thank you, Amazon, for carrying these. They changed my life forever. I’m SO, so pleased!!” —Madeleinexo

Get it from Amazon for $8.99+ (available individually or as a pair).

13. Neutrogena’s Hydro Boost Water Gel gives your skin a big ol’ gulp of hydration with a hyaluronic acid-based water-gel formula. Use it at night, and you’ll wake up with baby-soft skin.

Kayla Suazo / BuzzFeed

Promising review: “LIFE CHANGING!!! I loved this product from the first time I used it! I couldn’t believe the instant transformation of the feel of my skin. I will never change my moisturizer again. NO LIE… your face will feel as smooth as a baby’s! I couldn’t believe it felt that way after ONE use. I just ordered their eye cream as well and their face cleanser is AWESOME. They both have a clean, soft scent. Smells like a spa treatment. Neither are greasy. They soak into the skin so smoothly. GET IT NOW and never look back! You wont regret it!” —Karen D.

Get it from Amazon for $12.45.

14. L’Oreal Paris Makeup’s True Match Lumi Glotion delivers a sunkissed, natural glow even if you CAN’T STAND the sun and would rather fake it than sweat your buns off outdoors in pursuit of a tan. 

Promising review: “Life changing! I am obsessed with this product! Please do not discontinue it ever!!! It gave me confidence and a bright glow! Thank you, L’oreal!!!! 5 stars!!!!!!” —Danielle M Nohr

Get it from Amazon for $12.32+ (available in four shades).

15. CeraVe’s Hydrating Facial Cleanser combines hyaluronic acid, ceramides, and glycerin to rid your pores of makeup, dirt, and excess oil while also locking in moisture. It’s certainly no secret, but if you’ve been looking for a sign that it’s time to finally try it, consider this it. ⬇

Promising review: “I wish I had found this face wash as a teenager. I don’t have bad acne by any means, but as a teenager, I had my share and then some. I envied clear-faced girls and was constantly on the lookout for a face wash to improve my skin. But being that I have dry skin, I always wound up drying out my skin even more and causing MORE acne. A few months ago, I tried out this face wash and I will probably never buy another, honestly. The fact that I could wash my face without it being dry and uncomfortable afterward was life-changing. The way that 2-in-1 shampoos never really really condition, in my experience, ‘hydrating’ face washes always failed to hydrate. Until I tried CeraVe, that is.” —Salma

Get it from Amazon for $13.84+ (available in two sizes).

16. First Aid Beauty’s KP Bump Eraser Body Scrub gets rid of pesky “chicken skin” — AKA those tiny bumps clinically known as keratosis pilaris — with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!

First Aid Beauty

Promising review: “I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried many things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use one to two times a week but I use it every other day, and I use CeraVe’s lotion for rough and bumpy skin after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!” —Sydney

Get it from Amazon for $12+ (available in three sizes).

17. Cosmedica Skincare’s Hyaluronic Acid Serum visibly plumps, hydrates, and smoothes skin at SUCH a deliciously affordable price, you won’t cry when it’s time to repurchase it. 

Promising review: “AH-MAZING. I bought this so I could start doing micro-needling at home. I read on the box that it was safe for everyday use so I started using it under my vitamin C serum twice a day. MY FACE LOOKS AMAZING. It also feels amazing, but the looks are more important to me. People have complimented my skin. Usually, my face is red, and I have large pores under my eyes. Well, those pores are smooth as a baby’s butt. Buy this. It’s literally life-changing!” —Laur Laur

Get it from Amazon for $14.98+ (available in three sizes).

18. Aveeno’s Daily Moisturizing Body Oil Mist promises noticeably smoother skin in just a week thanks to vitamin E and fatty acid-rich ingredients like oat and jojoba oils. PS: Reviewers with sensitive skin (and even eczema) say it’s a winner for them too. 

Promising review: “Life changing — I now forever have soft skin, and I will definitely be sticking with Aveeno from now on. Struggling with eczema over the years since I was little, I can’t thank them enough for giving me brand new skin!” —Crunchie

Get it from Amazon for $9.92.

19. La Roche-Posay’s Hydrating Gentle Cleanser was made for sensitive faces as its milky formula preserves your skin’s natural protective barrier and pH level.

Promising review: “Life changing for rosacea! After suffering from acne and rosacea for three years, this is the best face wash I have used to date. I have researched tons of different washes, and I think the search is finally over. This is not an exaggeration — after using it for one day, my pustules from rosacea were gone. There is still some redness but the redness is MUCH better than it ever has been since being diagnosed with rosacea and seems to be getting better each day I use the wash. I highly recommend for anyone with sensitive skin or rosacea.” —Nicole C.

Get it from Amazon for $13.99+ (available in two sizes).

20. Revlon’s Oil-Absorbing Volcanic Face Roller works just like your go-to oil-blotting sheets but it doesn’t create any extra waste! Just roll the mattifying stick all over your T-zone (or anywhere else that gets greasy) and soak up excess oil.

In case you’re wondering — no, the volcanic roller doesn’t mess up your makeup. And once you’ve given your face a quick touch-up, just twist off the top of the roller to release the stone and give it a wash before your next use.

Promising review: “I work in a warehouse. My face gets super oily. I bought this thing, and it’s life-changing. Whenever I can feel the oil, I give my face a swipe. Boom, oil-free. This thing is amazing.” —Aurora Coy-Smith

Get it from Amazon for $5.42+ (available in two colors).

21. Jack Black’s Intense Therapy Lip Balm protects you with vitamin E, natural emollients, and SPF 25 because yes — you can sunburn your kisser and no, I don’t recommend it. Promising review: “This little $10 tube has changed my life. For going on 12 years, I’ve had almost nonstop chapped, cracked, and peeling lips. It doesn’t seem to matter the season or even be related to time spent outdoors. I’d just learned to live with it and cringe when I’d see close-ups of my face. I happened upon a post in a women’s hiker forum, and this brand was heavily recommended. For the first time in many years I can smile without my lips hurting and can eat without them burning. It stays on even after brushing my teeth. It’s so nice to feel soft lips again after all these years.” —Bluebearee

Get it from Amazon for $10 (available in six flavors). 

22. Cocokind’s Mymatcha All-Over Moisture Stick is a versatile lil’ product you can use on your lips, under eyes, and dry spots. The hydrating formula is packed with coconut oil, sunflower oil, and vitamin E which are gentle on your skin barrier as well as caffeine-rich matcha which can help relieve puffiness. 

Check out a TikTok of the matcha stick in action.

Cocokind is a San Francisco–based, woman–founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health. 

Promising review: “Life changing. I have dry skin — especially on my face. As a middle-aged woman, I am always trying to figure out ways to moisturize! Also, I’m very particular about textures. If something is heavy or greasy — HARD PASS. This product is AMAZING. It gives you luxurious moisture without a greasy feel. I use it all over my face, and my skin feels amazing. I bought more for Christmas gifts because the price is shockingly good for such an amazing product!” —Leslie Palmer

Get it from Amazon for $8.09+ (available in two formulas). 

23. NYX’s Pore Filler acts like an IRL filter as it blurs pores and fine lines and leaves you with a smooth complexion. 

Check it out on TikTok here! 

Promising review: “This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I’ve started to use NYX Pore Filler on my face with some regularity, and it doesn’t seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product.” —Jenny Penny

Get it from Amazon for $9.02. 

24. Similarly, E.l.f.’s Poreless Putty Primer glides onto skin and fills in pores so your foundation goes on smooooooooth. This baby also has ultra-hydrating squalane so you don’t have to worry about drying or cracking. 

Check it out in action on TikTok here!

Promising review: “This is life changing. I never really found a primer I liked before, but this is the best product!! For the price it’s great, and also the product spreads so well you don’t need a lot. I would wear this primer without foundation because it makes your pores look instantly smaller.” —Nikki

Get it from Amazon for $10.

25. Mighty Patch pimple spot treatments speedily pull the pus out of your most worrisome whiteheads. (Sorry, that was a gross sentence, but it is what it is. 🤷‍♀️) Before you head to bed, just slap the dots right on any zits, and they’ll work their magic overnight.Check these out on TikTok here!

Promising review: “I never had acne when I was younger, I got acne when I was in my twenties and I have no self control to not pop and pick them. My skin takes forever to heal, like two to three weeks of a scab because I pick it all the time. THESE ARE LIFE CHANGING. They hydrate and heal my scabs in two to three DAYS. They pull gunk out — even if I already popped a zit and washed my face. Truly I’m in love with these. I told my friends all about them! When I first heard of acne patches I thought ‘I’ll never pay money to make a zit go away’ but these are affordable and effective.” —Chipper2

Get it from Amazon for $10.77.

26. Radha Beauty Rosehip Oil addresses all sorts of skin concerns (think: blemishes, fine lines, age spots, and scarring) thanks to its natural vitamin-, antioxidant-, and essential fatty acid-filled formula. If you’re trying to combat more than one issue and want to keep your routine simple, try this baby out!Promising review: “I’ve tried so many products for skincare ranging from your over-the-counter brands like Olay to more high-end brands like Shiseido. I’ve also tried coconut, jojoba, grapeseed, geranium, lavender, and argan oils. My skin could be described as a combination of oily and dry; I get dry patches on my cheeks and chin, but I have a slightly oily forehead and nose. After I discovered a bottle of rosehip seed oil at the market, I began to use it. Within 2–3 weeks I noticed my skin was softer and healthier looking, my wrinkles were finer, and my age spots were getting lighter — even my mother asked me if I was using makeup to cover my ‘freckles.’ Rosehip oil has CHANGED MY LIFE and I’ll be sticking to it for a very long time!” —Uyen V.

Get it from Amazon for $13.46.

27. Kenra’s Platinum Blow-Dry Spray allows you to cut your drying time in HALF and acts as a thermal protectant and frizz tamer all the while. It’s now racked up over 17,900 5-star reviews as well as a following on TikTok, sooo safe to say it’s universally loved.

Promising review: “This blow-dry spray is life changing! Seriously. I cut my time in half when I use this product. I have a mixture of 4a + 4b hair textures.” —Lisa Lang Blakeney 

Get it from Amazon for $14.99+ (available in three sizes and packs of one or two).

28. Lovoir’s Winged Eyeliner Stamp was made for those who LOVE the look of winged liner, but can’t help but shake like a leaf when attempting to paint them on. Now, you can stamp ’em on and call it a day.

Maitland Quitmeyer / BuzzFeed

Check it out on TikTok here!

Promising review: “If you thought achieving the perfect winged look was impossible you should order this product. I was hesitant at first, afraid to waste money on another beauty gimmick but this liner stamp idea is life changing. People always told me I just need to practice and eventually I could master a winged eye. Well, I practiced and no. I tried YouTube, tape, and even spent $20 on that stupid little silicone guitar pick-looking thing. I’d given up, content to just keep my eyeliner within the lines for the rest of my life. But then I bought this. Don’t get me wrong, you still need a little practice, but this product is a game changer! I feel so unstoppable, it even motivated me to write my first amazon review!” —Caitlin K.

Get it from Amazon for $14.97 (available in three sizes).

29. Milani’s Make It Last 3-in-1 Setting Spray and Primer is a godsend for sweaty bbs everywhere.  Spray it on after you’re done with your makeup and it’ll lock in your look for 16 hours — no creases, smudges, or streaks in sight. 

Promising review: “Let me start off by saying that I have EXTREMELY OILY SKIN. Like, I’d have to blot, fix, and powder my face several times a day so my makeup never really looked all that good by the end of the night. I also work in the service industry so I’m constantly running around and working up a sweat. After trying a number of sprays/ methods, I finally came across this stuff, and I’m never looking back. This stuff is AMAZING!!! My makeup lasts all the way from 7 a.m. till I go to bed and that’s even after long shifts WITHOUT BLOTTING. I just do my makeup and spray my face with this stuff and I’m good to go. I know it sounds wild, but this is life-changing; it leaves my skin matte, and after maybe 4–5 hours, instead of greasy, I have a nice glow.” —Adriana

Get it from Amazon for $9.35+ (available in four styles and sets of two).

30. La Roche-Posay Cicaplast Baume B5 Balm nourishes rough, dry, and irritated skin with tiger grass — a medicinal plant that aids with cell growth. And if you have sensitive skin, I have extra good news. This formula is *so* gentle, it can be used on babies as young as 1 week old!Promising review: “I’ve had super dry skin on my face for years and nothing has helped as much as this product. My skin stopped flaking off and being red. It even helped fade my acne scars a bit. I will never buy another moisturizer again. Truly life changing. My skin is GLOWING.” —Amazon reviewer

Get it from Amazon for $15.99+ (available in two sizes).

31. Juno & Co.’s Clean 10 Cleansing Balm combines the powers of pearl barley and vitamin E to brighten skin, reduce hyperpigmentation, refine texture, and remove impurities (or, say, 10 layers of mascara). 

Check out more viral TikTok beauty products that actually work!

Promising review: “I have been struggling to remove waterproof mascara without rubbing the heck out of my eyes with cotton rounds, makeup wipes, and makeup erasers for years. I’ve used lots of the classic makeup remover liquids and micellar water. This beauty balm is amazing! It is like rubbing non-greasy vaseline or thick lotion into your eyelids and it takes everything off. It is so gentle you can even open your eyes with it smeared all over. If I use waterproof mascara and waterproof eyeliner, I may have to do a second round of the beauty balm, but to save product I sometimes just blot my eyes with a warm, wet makeup eraser. I rarely write reviews, but this beauty balm has changed my life.” —molivya

Get it from Amazon for $11.39. 

32. Grace & Stella’s Spray All Day is a pick-me-up in a bottle. The refreshing rose water, collagen, and hyaluronic acid mix reduces redness and oiliness while balancing your pH level. You can spritz it on bare skin or use it as a setting spray when you finish your makeup. 

Promising review: “I randomly received this product in a FabFitFun box two or so years ago and it is seriously life changing! I mist it on my face every morning and feel so refreshed. It helps moisturize my skin. Whenever someone asks me what I want for my birthday or Christmas, I suggest this product so I always have stock. HIGHLY recommend!” —Erin

Get it from Amazon for $11.99+ (available in two sizes).

33. Garnier’s SkinActive Micellar Cleansing Water works as a cleanser and makeup remover. Use it in the a.m. and p.m. to hit refresh on your face before applying your regular moisturizer and serum.Promising review: “After 35 years of acne, I find that this product changed my life! It may not be this to others, but for me it’s a godsend. I’ve dealt with non-stop, persistent acne for 35+ years. I’ve used almost every cleanser (acne fighting and regular) on the market and had been using witch hazel the last few years. I got this two months ago and my acne has all but disappeared! I wear so much less makeup now. I wish I would have found this decades ago!” —Pam Park

Get it from Amazon for $8.52+ (available individually or in a pack of two).

34. Maybelline’s Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn’t for you, but you would like a lil’ bit of convenient, easy-to-use coverage, check it out.

Kayla Suazo / BuzzFeed

Promising review: “I have struggled with dark circles under my eyes all my life. I have looked for a concealer that would blend well and cover for my whole life. I am 39-years-old. This product has changed my life. I put it under my eyes and on my lids. Then I apply a light amount of setting powder to set the formula. It is just watery enough to blend quickly and dry quickly, but it is completely opaque. And I really think, in combination with my skin care regimen, it has helped to diminish the look of my dark circles completely over time. I have never just gone through tubes of product over and over again, because I use it so much and love it so much, but I have with his one. It truly has been my Holy Grail concealer and I hope to never be without it.  Try it, it really is great!” —Amazon reviewer

Get it from Amazon for $8.36+ (available in 18 shades).

Want more? Check out a BuzzFeeder’s full review of Maybelline’s Instant Age Rewind Concealer.

35. Vivienne Sabó’s Cabaret Première Mascara both lengthens lashes *and* lifts them so you can toss your time-consuming curler and falsies in the trash.

Promising review: “Life changing. No, seriously — I was tired of mascara that clumped or flaked or was hard to get off and took my lashes with it. I tried cheap and expensive store brands. No luck. So, after reading reviews, I decided to take a risk and try this one. Oh my gosh. I’ll never use another kind. Called my sister up and told her she had to buy this stuff! Doesn’t smear, doesn’t clump, stays on all day and gives my eyelashes the perfect balanced look — just thick and long enough. The lack of burning sensation is just an added bonus. I had no clue that my eyes were sensitive and just figured all mascara makes your eyes burn. Nope. This is my one and only kind, from now on!” —catherine moreno

Get it from Amazon for $12.26+ (available in brown and black).

36. Laneige’s viral Lip Sleeping Mask keeps your lips nice ‘n’ soft no matter the season and the fact that it smells like candy? Well, that certainly doesn’t hurt!Amazon

Promising review: “This lip mask is AMAZING!! I have struggled with very dry lips for most of my adult life. I used all kinds of different brands of lip balm and applied it all the time but it never helped. Then I saw an episode of Pawn Stars where Chumlee mentioned that he uses a nighttime lip mask…I had never heard of such a thing!! So I searched and came across this stuff and it has legit been life changing lol. I apply a good amount every night before bed and by the morning it’s all soaked in and my lips are sooo soft and smooth. No more cracks. No more pieces of lip peeling up and getting all crunchy. If you have problems with dry lips, I 10/10 recommend you buy this immediately!!!” —Bonnie Myers

Get it from Amazon for $24 (available in four scents).

37. Bestland’s Finishing Stick looks like a mascara wand, but it’s actually for the hairs on your head! If flyaways are something that bug you, give your hairline a good swipe and watch them be tamed without a fight.

Or if you have textured hair, a 24-hour edge tamer (but reminder: No one has to lay their edges — it’s a personal choice!).

Promising review: “Omg this product is life changing!! I have so many flyaways and hair that will stick up at the top of my head. It’s something I’ve pretty much dealt with all my life and this product is amazing at keeping all that hair down. Seriously one of the best things I’ve ever bought from Amazon.” —Briana Hafer

Get it from Amazon for $6.99+ (available in packs of one or two).

38. Elizabeth Mott’s Thank Me Later Eye Shadow Base ensures your lewk stands the test of time and doesn’t crease, smudge, or fall victim to oiliness just minutes after you’re done applying it. 

Promising review: “Life changing! This has made such a difference. I always used concealer as a base for eyeshadow but by the end of the day, my eyelids got progressively more oily and my eye shadow was essentially gone. Using this primer, my eyeshadow looks fresh all day and all night. It’s hard to believe! I use the smallest amount as it spreads easily. This little tube will last a long time.” —ThriftyBeauty

Get it from Amazon for $12.59.

39. Touch in Sol’s No Poreblem Primer smoothes out pores and uneven textures so your foundation goes on without a hitch. With green tea extract, the formula also energizes your skin while it’s at it. 🍵

Touch in Sol is a small, POC-owned brand from South Korea that aims to make makeup fun and exciting!

Promising review: “There’s a reason Korean skincare is the best in the world, and that’s because it works! I’ve been using lots of Korean skincare this year and it’s changed my life. So I tried this out and immediately fell in love. I used this on my acne-prone skin and it didn’t bother it at all. My pores and pock marks are pretty much invisible with this primer, which is a first. A few people said the smell was bad but I didn’t mind it. Highly recommend! One bottle lasts a long time. I will definitely buy more! 😍” —Amanda panda

Get it from Amazon for $17.

40. SKIN1004’s Zombie Face Masks employ albumin (an ingredient extracted from egg whites) and aloe vera extract to visibly hydrate, lift, and brighten your complexion in just 15 minutes. Just FYI: Reviews say the tightening effect can be startling, but the results are worth it!Promising review: “Life changing. I absolutely love this mask! I’m a 54-year-old Black woman who works as a waitress, so my skin is very stressed to say the least. Since incorporating this into my routine every other day or so with a sheet mask following it, the change has been remarkable! My skin is tighter and firmer and more refreshed! No redness or itching, just a nice tightening effect and a reduction in the appearance of my pores and relaxation of my elevens. Don’t hesitate, especially at this price! I’m stocking up!” —j9miami

Get a box of eight masks from Amazon for $24 (also available in multipacks).

41. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant helps scrub away dead skin cells, leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner) and it’ll leave ya lookin’ as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin’ iced coffees.

Promising review: “I have every skin issue you can think of. Rosacea, acne, dehydration, excessive oiliness, redness. I’ve spent probably thousands on a multitude of different products. I’ve had many procedures, many trips to the dermatologist. Nothing has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has seriously covered all my bases in a gentle and effective way. I’ve been trying to turn my skin around for YEARS!! this was the product that did it. If I could give it 100 stars I would. It has seriously changed my life!!!”—hc

Get it from Amazon for $14+ (available in three sizes).

42. Bliss’ Block Star Face Sunscreen SPF 50 is nongreasy, sweat- and water-resistant, fragrance-free, and noncomedogenic, so you can be positive that in your quest to shield your skin from the sun, you aren’t adding any acne-inducing ingredients to the mix!

Amazon

Promising review: “Literally the best most life-changing sunscreen ever. A sunscreen that makes me excited to wear sunscreen daily! It’s more like a concealer in consistency and feel and corrects any redness. I love it since I no longer need to wear concealer for a light-coverage daily look — the sunscreen is enough. If you’re hesitant, don’t be. Buy it!” —Fizza R.

Get it from Amazon for $14+ (available in tinted and non-tinted options).

43. Tree of Life’s Power Trio — the definition of “more bang for your buck” with vitamin C, retinol, and hyaluronic acid serums for less than $30! When used in tandem, the routine can help reduce dark spots and fine lines, support elasticity, and brighten and hydrate skin. 

Be sure to follow the brand’s instructions on how to use these together!

Promising review: “I only leave negative reviews ever. But this product deserves a good one. BEST thing I’ve ever purchased. I’ve been absolutely hating how I looked for months. My skin looked old and dull and terrible. I’ve tried more products than I care to mention and in all price ranges. This product changed my life. My skin looks years younger. My eye bags/circles are gone. My skin looks tight, and it’s youthful and glowing. And this is not me tooting my own horn. My husband and my daughter (who notice nothing ever) both asked what I have been doing different because my skin looks ‘amazing.’ You won’t regret it.” —Megan

Get the pack of three from Amazon for $31.49. 

44. Clean Skin Club’s 100% bio-based face wipes are just the ticket if BeautyTok has convinced you to ditch regular towels which — even when freshly laundered — can harbor acne-causing bacteria. 

These are 100% USDA-certified bio-based, meaning they’re made entirely from plant-based materials and better for the environment than your regular disposable wipes.

Clean Skin Club is a small business that launched in 2019 to create innovative natural skincare products.

Promising reviews: “I love this product! It has really changed my skin. I love knowing I am using something clean to wipe my face every time! My skin feels cleaner and imperfections are disappearing. You don’t always know wiping with a washcloth is not getting all the remnants off your face…this has definitely change how my household cleanses daily. My son now uses them and his skin is looking more clear as well! This was life changing and definitely a life keeper!! I’ve told others, too, to encourage them to make the switch. They are a bit pricey, but my skin is worth it!” —Sunshine

Get a 50-pack from Amazon for $17.70 (also available in other packs). 

45. Thayers’ Witch Hazel Facial Toner tightens up pores, reduces redness, and keeps oil production in check with rose petal water, witch hazel extract, and aloe vera. As far as curb appeal goes (or counter, if you will), we also love that the bottle looks like it came from an old-timey apothecary.Promising review: “This toner has CHANGED MY LIFE. Before I started using this I had been struggling with acne all over my face since I was 10. Now that I’m 22, I decided I was sick of it and wanted it gone for good. I kept seeing this recommended in several articles about how it helped people with acne and finally tried it. I am SO glad I did! I’ve only had it for a few weeks, but my skin is completely clear!!! I use it twice a day; after cleansing and after removing my makeup. It’s a miracle worker!” —KJ

Get it from Amazon for $8.95+ (available in four sizes and six scents).

46. DearKlairs’ Midnight Blue Calming Cream quickly calms and soothes skin whether you’re dealing with irritation caused by acne, laser treatments, sun exposure, or shaving. Promising review: “This is the best cream for sensitive and combination skin. I never write reviews, but this changed my life. My face went from being red, rough and acne-filled to soft and moisturized in a week! It is scent-free, but unlike other scent-free creams, it doesn’t smell foul! It feels cool when you put it on.” —Sh

Get it from Amazon for $12+ (available in three sizes).

47. And SeoulCeuticals’ Dayglow Serum harnesses the power of six potent ingredients — vitamin C, ferulic acid, hyaluronic acid, vitamin E, citrus stem cells, and organic centella — to give you a bright, just-left-the-esthetician glow. 

And SeoulCeuticals is a small biz!

Promising review: “Life changed! I credit this with healing my red and scaly cheeks! I use it every other day with snail cream.” —C.C.

Get it from Amazon for $17.98+ (available in two sizes).

Reviews in this post have been edited for length and/or clarity.