7 Best Flower Subscriptions
Perhaps the only thing lovelier than a floral bouquet on your coffee table or nightstand is a never-ending supply of them, made possible by flower subscription services that will do all the work for you. Shopping for flowers is an idyllic and indulgent experience, but itâs not always an option for time-crunched individuals or those who donât have a great florist nearby. And those same flower delivery services you rely upon for Motherâs Day, birthdays, and anniversariesâthink UrbanStems, Bouqs, and Flowerbxâhave all set up subscription programs to help you keep your space flower-filled.
Do you love tulips? If so, consider Flowerbx, a florist renowned for its elegantly pared-back single-flower arrangements. Shopping for a thoughtful gift for your environmentally-conscious friend? Consider Farmgirl Flowers for themâa steady stream of flowers will arrive in biodegradable burlap pouches. All these details, plus all each companyâs pricing structures, below.
Our Favorite Flower Delivery Services:Best Curated Flower Bouquets: Urbanstems, starts at $55Best for Botanical Garden Patrons: BloomsyBox, starts at $60Best Value Flower Delivery: Bouqs, starts at $44Best for Simple Elegance: Flowerbx, starts at $85Best for the Eco-Conscious: Farmgirl Flowers, starts at $59Best for Local Flowers: Matilda’s Bloombox, starts at $39Best for Flowers & Gifts: Fresh Sends, starts at $52In this articleWhy flower subscriptions are the perfect giftTypes of flowers to giftHow long do flowers lastWhat makes flowers last longerHow to send flowers to someoneBest Curated Flower Bouquets: UrbanStems
For this well-known flower delivery serviceâs subscription model, there are three tiers: Classic, Seasonal, and Luxe. Each varies by cost per bouquet with adjustable frequencies (weekly, biweekly, or monthly) and durations (3, 6, 9, or 12 deliveries). All tiers offer slightly discounted offerings, and the first two plans offer a vase only with your first delivery while Luxe bouquets come with a unique vase each time. You wonât know exactly what floral varieties will arrive but itâs all part of the fun. UrbanStems will pick the most in-season bouquet to send to you each time.
Why we love it
The variety of flowers is unmatched, offering fresh florals for all occasions. We also love the reliability and extensive delivery options, so you can ensure your flowers are arriving on time.
Our favorite flower arrangement for Motherâs Day
Inspired by Miami’s vibrant culture, The Flamingo puts a nontraditional spin on the classic pink bouquet with various shades and varieties of flowers.
Price structure: Classic ($55-$72 bouquet for $50), Seasonal ($85-$120 for $75), Luxe ($120-$190 for $105)Subscription Frequency: Weekly, biweekly, or monthlyUrban Stems the Classic plan
Urban Stems the Seasonal plan
Urban Stems the Luxe plan
Best for Botanical Garden Patrons: BloomsyBox
This company sets itself apart with its structure; BloomsyBox is vertically integrated, which means they grow, farm, distribute, and deliver all its bouquets. The flower delivery service offers one-off deliveries but also has a robust array of subscription plans. Choose from a roses-only plan, a simple monthly Eucalyptus delivery, or even a plan inspired by The New York Botanical Garden. AÂ percentage of each monthly delivery supports NYBGâs work in plant science and conservation, plus the blooms are curated by the NYBGâs floral connoisseurs. Itâs almost as good as owning your own cutting garden.
Why we love it
It’s all about the personal touch. We love that BloomsyBox makes it easy to tailor your flower delivery or subscription to your needs, fully customizing your plan from start to end. Plus, the flowers come from Rainforest Alliance certified farms.
Our favorite flower arrangement for Motherâs Day
Instead of red roses, opt for the Kaleidoscope Roses Bouquet for a standout assortment.
Price structure: Original (starting at $60), Deluxe (at $70), Premium ($80)Subscription Frequency: Weekly, biweekly, monthlyBloomsyBox Bloomsy Original
BloomsyBox the NYBG subscription
BloomsyBox Bloomsy Premium
Best Value Flower Delivery: Bouqs
The best thing about Bouqsâs flower subscription service is undoubtedly the flexibility. This service allows you to rotate delivery addresses and recipients so, should you like, you can apply a âone for them, one for meâ strategy. Bouqs bouquets are priced per stem count and there are three tiers of the subscription program. Each tier can be sent weekly, biweekly, monthly, or bimonthly.
Why we love it
Just in case you didn’t already pick up on this, itâs the flexibility that does it for us. Aside from customizing your subscription to a tee, the model also accounts for up to 30$ off, free shipping, and exclusive discounts on one-time orders.
Our favorite flower arrangement for Motherâs Day
Coming in a checkered lavender vase that compliments the flowers inside, Iris is a bouquet of delicate florals in electric purples, pinks, and oranges.
Price structure: Original (10-16 stems for $44), Deluxe (20-32 for $56), Grand (30-45 for $69)Subscription Frequency: Weekly, biweekly, monthly, and bimonthlyPhoto: Courtesy of Flowerbx
Best for Simple Elegance: Flowerbx
Think of Flowerbx as a flower purist. The florist offers single-flower bouquetsâbunches of tulips, clusters of lilacsâfor arrangements that will give your guests the impression that you might have your very own cutting garden. This is a service best for those who want to behold the beauty of their favorite bloom. You even get a vase with the first delivery.
Why we love it
Sure, the flowers speak for themselves, but the sustainability is what really sells us on the florist. The company uses plant-first packaging, from the fully recyclable gift wrap to the biodegradable bouquet extras.
Our favorite flower arrangement for Motherâs Day
Go bold with a bouquet of Italian Ranunculus that bring a natural romance to any room.
Price structure: Starting at $85Delivery Frequency: weekly, biweekly, or monthlyFlowerbx the Tulip subscription
Flowerbx the Classic subscription
Flowerbx the Premium subscription
Photo: Courtesy of Farmgirl Flowers
Best for the Eco-Conscious: Farmgirl Flowers
Farmgirl Flowers sets itself apart by offering most of its bouquets in biodegradable upcycled burlap coffee sacks and sourcing a selection of its blooms from domestic flower farms. Their subscription model allows you to pick from six different arrangement-varieties and choose a frequency of once a week, every other week, or once a month. In Farmgirlâs favorite Fun Size Burlap Wrapped Bouquet, you wonât know exactly which flowers youâll get, but thatâs half the fun. And for the flower enthusiast who prefers to arrange their own blooms, Farmgirl has what they call The Market Haul, which includes 35 stems of three to four varieties of flowers for you to arrange into one big beautiful bouquet or sprinkle across your home.
Why we love it
They say it’s the thought that counts, and Farmgirl goes the extra mile to really think through their flower delivery. As female founded and primary female run, the company is the customer. Every little detail is carefully considered, from the type of flower to the bow wrapping the bouquet.
Our Favorite flower arrangement for Motherâs Day
Go for rustic glamour with Farmgirlâs Work of Heart burlap-wrapped fresh floralsâitâs the brandâs biggest arrangement ever, featuring over 40 seasonal farm-fresh stems. Want to go the extra mile? Add on a box of chocolates, cookies, or gummy bears.
Price structure: Fun Size Burlap Wrapped Bouquet (15 stems at $59)Delivery Frequency: weekly, biweekly or monthlyFarmgirl Flowers fun size burlap wrapped bouquet
Farmgirl Flowers big love burlap wrapped bouquet
Photo: Courtesy of Matildaâs Bloombox
Best for Local Flowers: Matildaâs Bloombox
Itâs rare to receive a bouquet of local blooms, but Matildaâs Bloombox hopes to bring one to your doorstepâbetter yet, theyâll send you the cut flowers for you to DIY into your own bouquet. The company is focused on in-season, farmer-grown flowers (think peonies plucked in Oregon and Ranuculi sourced from San Diego), supporting small businesses and the idea that your blooms donât have to travel internationally to get to you. In terms of their subscription plans, Matildaâs Bloombox offers an incredibly flexible plan, which can come as often as you like. The offerings are adjusted based on what’s in bloom and available.
Why we love it
It’s more than a flower arrangment. There’s a sense of pride that comes from creating your own bouquet, and Matilda’s Bloombox brings that to the forefront through the DIY aspect. Also, it’s always fun to can gather up some friends or family and piece together your bouquet.
Our favorite flower arrangement for Motherâs Day
Focusing on the most in-season varieties, Matildaâs Bloombox is ever-changing. One certainty, however? Youâor your gifteeâis guaranteed to get a well-packed, lush arrangement.
Price structure: $39 per boxMatilda’s Bloombox arrangement
Photo: Courtesy of Fresh Sends
Best for Flowers & Gift Baskets: Fresh Sends
Founded in 2019, Fresh Sends aimed to make gift-giving (and showing how much you care!) easier. They make being thoughtful a breeze with their ready-made care packages of candles, creams, and fragrances plus, they have picture-perfect bouquets (which come wrapped in festive newspaper-like tissue) should you be looking for an even fresher Fresh Sends. Their offerings are simple: a bouquet shipped next day to your gifteeâor yourself! They promise a 7-10 day shelf life and only use in-season stems. And with Fresh Sends, you can be confident youâre going to love the way it looks because the entire brandâs aesthetic is equal parts cheery, groovy, and retro.
Why we love it
With all the florists out there today, sending flowers can be overwhelming. We appreciate that Fresh Sends keeps it as simple as it can be with its price structure. There’s three prices, three types of bouquets, making for one easy order.
Our favorite flower arrangement for Motherâs Day
Red roses are a truly timeless romantic gestureâand you can add a card for free, plus a personalized video message for an additional $3.
Price structure: Mini ($52 for 10 stems), Regular ($72 for 15-18 stems), Full ($102 for 24-27 stems)Fresh Sends the Send bouquet
Why a Monthly Flower Subscription Makes the Perfect Gift
Need a thoughtful gift idea for mom, an upcoming anniversary or just because? Fresh flowers! Whether itâs a special arrangement for the occasion or a monthly subscription, any recipient would be delighted to receive a lively bouquet of blooms. Seasonal creations are always available, so you donât have to settle for just a dozen red rosesâyou can pick a bouquet thatâll truly speak to your giftee, whetherâs it the environmentally conscious coworker (think Farmgirl Flowers) or your minimalist fashion friend (Flowerbx). Plus, depending on your zip code, most of these services offer same or next-day delivery. Besides flowers are a foolproof gift, and a recurring delivery is a gift that keeps on giving.
Best types of flowers to gift
Justin Lievano, floral designer and educator at UrbanStems tells Vogue his favorite flowers to gift (for any occasion) are those that transform over time. A great example are tulips, he says, âas they move and bend in the vase, plus can grow up to nine inches once theyâre in water.â He adds, âWatching them develop creates a new experience every time you see them, and itâs really magical!â Peonies, ranunculi, rosesâall these flowers have their own growth phases so pick whatever seasonal bloom speaks to you and/or your giftee.
How long do flowers last
âMost bouquets will last about seven days, depending on the varieties of flowers included,â Lievano says. Dahlias, for example, he says, typically last four or five days, while some roses can last up to two weeks with proper care.
What makes flowers last longer
Lievano has many tips, but he stresses clean water as the most important. âTo truly maximize vase life, youâll want to trim your stems and change the water in the vase every two days or so.â He likens flower stems to big straws, âand bacterial growth that blocks up those straws ultimately kills your flowers!â
Another pro tip he shares? Keep your flowers out of sunlight and away from heat to further discourage bacterial growth. Keeping them away from any produce is also essentials, Lievano says, as âripening fruit and veggies release ethylene gas, which ages flowers.â
Lastly, as you enjoy your flowers, Lievano recommends pulling out any that begin to wilt since these âalso emit ethylene gas that damages their neighbors in the vase.â
How to send flowers to someone
Signing up for a subscription is as easy as placing any online orderâchoose the frequency, type of bouquet, and add in all the relevant info. Some services offer add-ons, so make sure to opt in (or out) to get the most out of your experience. And if you or your giftee is planning a trip in the near future, you can also schedule deliveries around those times to ensure no bouquet is left unattended on the doorstep.
