Major Moves! Kai Cenat Makes History In New Partnership With THIS Brand
In a deal that nobody saw coming, Kai Cenat has announced his partnership with Nike.
The popular Twitch streamer shared the news during a live stream on his channel on Friday (February 9).
âWe are officially a part of the Nike family,â he said.
Kai Cenat Has Officially Partnered With Nike
This announcement had been long-awaited, Kai added, and marks a significant milestone not just for him but the live-streaming community as a whole.
Kai is the first streamer to join the Nike family, therefore opening up a new avenue for collaborations between other content creators and major brands.
Nike nor Kai have explained the exact terms of their partnership as of yet. But the 22-year-old did promise he had âsomething bigâ planned with the company for an upcoming live stream in Las Vegas.
Heâs also expected to participate in the upcoming NBA All-Star Celebrity Game on February 16. Kai will be playing on Team Shannon.
And now, with his partnership announced, itâs believed that heâll be wearing Nike gear at the annual sports event.
According to Sneaker News, Nikeâs partnership with Kai seemingly shows the brandâs effort to tap more into the Gen Z audience.
RELATED: Watch Viral Moments From Kai Cenatâs Livestream With Nicki Minaj (VIDEOS)
Who better to help them with that than Kai? The New Yorker has quite literally become an internet sensation for his relatable personality and celebrity live streams. He has already won the âStreamer of the Yearâ title twice and is considered one of the most-watched streamers on Twitch.
Kaiâs Heated Feud With Joe Budden Over Best Rap Album Debate
Kaiâs major announcement comes just days after he found himself feuding with Joe Budden, who didnât appreciate the streamerâs comments about Killer Mike.
The rapper won Best Rap Album at the Grammys last week, beating the likes of Travis Scott and Drake.
But Kai disagreed with the Recording Academyâs choice as he shared his thoughts during a Twitch live stream.
âWho decided this motherfucker?â Kai said, per Complex. âWho the f***k decided this motherf***er? Her Loss? Utopia? Metro Boomin?â
Taking to âThe Joe Budden Podcast,â the former TV star argued that streamers who donât know about Mikeâs talent should learn to pipe down and do their homework.
Joe Budden goes on rant reacting to Kai Cenat and others saying Travis Scott’s Utopia was robbed of Rap Album Of The Year at the Grammys
“yall lil streaming n*ggas dont always run sh*t⊠Killer Mike won, we gotta let these n*ggas know what the f*ck we really think” pic.twitter.com/8IibeyY4F4
â SOUND (@itsavibe) February 7, 2024
âShut your a** up. Yâall little streaming n****s donât always run s**t,â he ranted. âShut the f*** up. We donât care about none of that little streaming, moshpit, marked car whatever you n****s is doing over there.â
In response to the comment, Kai had quite the clap back for Budden as he took to his Twitch platform, saying:
âStop talking about streaming n***as like we some lilâ n-ggas, bro. I could buy you, my n***a. Do you understand that? I could pull up like 20 clips of you doubting every 2016 [XXL] Freshman, and look at them boys right now. You got one hit, Joe! âPump it up!â No offense to your career and s**t like that, but come on, bro!â
RELATED: Oop! Kai Cenat & Adin Ross Clap Back After Joe Budden Takes Shots At Streamers (Videos)
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