Pinterest Highlights Key Color Trends for 2024
Which colors are going to dominate trends throughout 2024?
Pinterest has put together a new âPinterest Paletteâ color trends overview, which is based on the dominant colors from Pins identified within its Pinterest Predicts report.
As explained by Pinterest:
âOur internal creative team, Pinterestâs House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. âblue jellyfish,â âblue chrome nails,â âaqua makeup looks.â) We then pulled out the most persistent hues from the trending keywords. The team also did a deep dive into the cultural zeitgeist, digging into the worlds of fashion, interior design, graphic design and the culture at large to compare Pinterestâs data to the macro industry color trends.â
Based on this research, Pinterest has identified five key color palettes that will resonate with audiences this year:
Pinterestâs main colors are:
Gummy Pink
Desert Orange
Aqua Blue
Moss Green
Mocha Brown
For each color, Pinterest has provided an overview chart based on how itâs been used across Pins, including key product examples and search terms.
The aim of the guide is to help marketers better understand these trends, which could help to inform their creative approach throughout the year.
It could be an interesting way to enhance your content appeal. You can check out Pinterestâs full overview here, which also includes a downloadable PDF guide.
Beautiful colours
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