Benito Santos Mexico Fall 2024

Just a few years after launching his namesake brand, Benito Santosā€™s big break came in 2010, when Ximena Navarrete was crowned the new Miss Universe wearing a red gown made by the designer, becoming the second-ever Mexican to win the title after Lupita Jones in 1991.

For his fall collection, which he showed at the Donatella restaurant in Guadalajara, where heā€™s from, the designer was thinking about beauty pageants and their cultural impact. ā€œIā€™ve been a big fan of pageants since I was very young,ā€ he said. ā€œIt was my first approach to glamorous ball gowns.ā€ This influence was reflected in a series of designs featuring tight silhouettes, transparencies, puffed sleeves, and opera gloves. The dresses were shown in a diverse color palette that ranged from pink to green to white without omitting the red shade that is his signature and featured a rigorous application of sequins and feathers by the seamstresses in his atelier. Elsewhere, cut-out numbers served as a balance to the classic, princess-line gowns.

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