Caitlin Clark nearing endorsement deal with Nike: Sources
Reporting by Shams Charania, Mike Vorkunov and Ben Pickman
Indiana Fever rookie phenom Caitlin Clark â the No. 1 pick in Mondayâs WNBA draft â is nearing a lucrative, eight-figure endorsement deal with Nike, industry sources tell The Athletic.
Clark is expected to receive a signature Nike shoe as well, those sources said. Under Armour and Adidas also made sizable offers to Clark, two industry sources said.
Clarkâs previous deal with Nike ended after the conclusion of the recently finished college basketball season, which allowed her to hit the market at the peak of her popularity. Clark was a supernova at the University of Iowa, breaking records and bringing new fans to college basketball. The womenâs NCAA Tournament set viewership records with every game in which Iowa played, culminating in 18.9 million viewers for the Hawkeyesâ national title game loss to South Carolina.
The Fever drafted the 22-year-old Clark first overall in Mondayâs draft. Interest in the draft was at an all-time high, and it also set viewership records, with more than four times as many viewers for this yearâs draft (2.4 million) compared to last year, blowing away the previous record for the most-watched WNBA draft, set in 2004.
Clark was expected to land one of the most lucrative sneaker deals in the WNBA as sponsors have flocked to her in recent months and showed their desire to be in the Caitlin Clark business. She already has endorsement deals with Gatorade, State Farm and Panini.
Golden Stateâs Stephen Curry â who launched Curry Brand in as a signature, standalone venture with Under Armour â participated in the companiesâ meeting with Clark, industry sources said. Curry Brand signed Kings star DeâAaron Fox as its first NBA athlete late last year, and inked University of South Carolina guard MiLaysia Fulwiley to a multiyear NIL deal, making her the first college athlete to partner directly with the company.
The last week showed just how in-demand and mainstream Clark has become. She made a guest appearance on âSaturday Night Live.â Then, WNBA draft ratings spiked. Fanatics said her jersey was the top seller for any draft pick on draft night in the companyâs history. Ticket interest has also continued to surge.
At her post-draft news conference, Clark said turning professional hasnât had a significant impact on how she is conducting any off-court business.
âIf Iâm being completely honest, I feel like it doesnât change a ton from how I lived my life over the course of the last year,â she said. âSponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I donât know if I would be in this moment if it wasnât for a lot of them.â
Required reading
Whirlwind draft week just the start for Caitlin Clark
Iowaâs legacy is more than just Caitlin Clark
(Photo of Caitlin Clark: Ron Hoskins / NBAE via Getty Images)
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