ComeOn Group strengthens its personalization strategy with Optimove

Tier 1 iGaming operator, ComeOn Group, is further enhancing its leading data-driven personalization strategy by extending its partnership with Optimove.

Utilizing its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative approach that tailors content to individual preferences, delivering a top-tier player experience to its entertainment audiences.

ComeOn is expanding the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino games to include sports betting on its proprietary platform. This expansion aims to provide an even more customized player experience for ComeOn’s customers. By incorporating Optimove’s support into its sports betting platform, ComeOn Group is poised to achieve ambitious growth in the sports betting sector.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, stated:

Personalization has always been central to our strategy, powered by our proprietary platform. As we prepare to grow our sportsbook business, it is essential to apply the same ethos across our entire platform and product offerings. Extending our partnership with Optimove will enhance the betting and casino experience for all our customers through personalized onsite experiences and automated, dynamic, relevant CRM content. We are excited to continue our journey with Optimove, delivering best-in-class personalized sports betting and casino player engagement.

Matthew Gilbery, Director of Personalization Offering at Optimove, commented:

ComeOn Group exemplifies how to tackle personalization at scale. They embrace full multi-channel personalization, optimizing the customer experience without limits. Organizations like ComeOn present challenges and opportunities that drive Optimove to continually enhance CRM Marketing for iGaming.