A$AP Rocky And Son RZA Star In New Savage x Fenty Classics Campaign

A$AP Rocky and his son, RZA, are putting on for the family as they star in the latest campaign for Rihanna‘s Savage x Fenty brand. On Tuesday (July 9), Savage X Fenty released new pictures for their Classics campaign, which centered on both Rih’s beautiful family members.

Rocky is seen in one of the press photos donning the signature boxer briefs from the Savage X Fenty Men’s Packs as he flexes his muscles. The next image involves two shots of the Harlemite posing with RZA, both wearing Fenty’s men’s Black Caviar Savage X Boxer Briefs and the Black Caviar Sleek Sleep Tank. And if that wasn’t enough for the cute department, A$AP’s braids are stylized to spell the word “DAD” in the lower half of his head.

Savage X Fenty Classics boxers, tees, and briefs, which range from XS to 4X, are available in 3-pack and 6-pack options. Prices for Fenty’s essential line start at $14.95. Fans of the look can shop the pieces on the official Savage X Fenty website.

The euphoric campaign is just the latest fashion endeavor from A$AP Dad as of late. Rocky recently brought back his AWE fashion line for a show in Paris for SS25 at Hotel de Maison. The show included ready-to-wear pieces with a theme dedicated to “American Sabotage.”

Rocky’s showcase featured designs described as a blend of art, activism, and what Rocky interprets as “ghetto expressionism.” The pieces and art direction were crafted alongside young designers Bede Marchand, Joshua Jamal, and Coucou Bebehe. Sticking to the thematic elements implied with “American Sabotage,” the showcase included pieces with bald eagles, the American flag, and phrases such as “Political Satire” adorning the clothing like street graffiti.

A$AP Rocky also participated in the provocative show, walking the runway and wearing a bomber jacket, detailed with his mugshot. And, of course, each model had on a pair of Pumas, selected from Rocky’s collaboration with the brand. Pusha T, designer JW Anderson, and Rihanna were all present for the stirring show.