Food tech investment slump seeing slow u-turn

This less-than-optimistic prediction follows a severe 70% slide in food and drink start-up investments last year compared with 2021, according to Forward Foodingā€™s FoodTech Data Navigatorā€‹.

But just ā‚¬4.3bn is set to be invested in Europeā€™s food and drink start-ups and scale ups this year, a 30% drop on 2023 levels, the same data shows.

ā€œThe food tech market is more challenging today than it was several years ago,ā€ says Rabobank equity private placements executive director Guus Hovius.

ā€œThere have been fewer IPOs, acquisitions and other major exits. Successful exits can attract more investors to the sector and help drive deal activity and valuations,ā€ he continues.

Peak food and drink investmentActivity has increased this year on the back of a difficult 2023, Hovius explains, but adds the levels are nowhere near as high as those seen in previous years.

ā€œVenture capital funds continue to show interest in the food tech space, but deal activity is slow. Investors are expressing more cautions and taking their time aligning with a business,ā€ he explains.

How to accelerate food-tech through later stage investment:Ā Rabobank’s Guus Hovius will be leading a roundtable discussion at this year’s Future Food Tech event in London (2-3 October).Ā 

The discussion will centre around the intricacies businesses need to consider when seeking investment at later stages.Ā 

A full event agenda and tickets are available to view and purchase.Ā ā€‹

Globally, the industry saw peak food tech investment in 2021, where ā‚¬58m was raised. Rising interest rates and queries over the long-term viability of food and drink businesses has dampened the marketā€™s attractiveness since the investment spike. This led to investments slumping by 50% the following year and further still to last year.

But all is not lost for would-be start-ups, as investors remain keen on developing businesses with specific features.

ā€œWhen it comes to business investments, investors are increasingly focusing on environmental impact, sustainability and health,ā€ continues Hovius. ā€œAt Rabobank, weā€™re seeing more venture capital funds set up to focus solely on impact and sustainability.ā€

Key food and drink investment trendsHealth ā€“ as a food and drink trend ā€“ also remains important to sector investors, and Hovius was seeing more food products emphasising sugar reduction and higher protein content, for example.

ā€œAll these trends are important, but taste and price are equally important,ā€ he continues.

Business basics should also be up to spec, as cautious investors sought opportunities that were or approaching profitability.

ā€œGenerally, itā€™s important to create the right business partnerships from the start. Think about the long-term future of the business. Sometimes startups give away certain rights to partners or donā€™t have the right board representation, which could harm the business in the long term,ā€ he advises.

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