UMG Muscles Into Hong Kong and Macau with ‘Universal Music China Greater Bay Area (UMCGBA)’

Photo Credit: Gary Chan / Universal Music Group

Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), has announced the launch of a new label division — Universal Music China Greater Bay Area (UMCGBA), covering China’s Greater Bay Area which includes Hong Kong and Macau.

This initiative marks the first time a major music company has established a division in China’s Greater Bay Area (GBA), the world’s largest and most economically vibrant urban cluster, with its new headquarters in Shenzhen. One of the world’s most dynamic music markets, Universal Music Greater China now has offices in Beijing, Hong Kong, Shanghai, Shenzhen, and Taiwan to fully support the next phase of growth across the region.

Spearheaded by Gary Chan, who currently serves as Managing Director of Universal Music Hong Kong and Senior Vice President of UMGC, the new division will help enrich the Greater Bay Area’s music scene by embracing its economic and cultural vibrancy, elevating both the local and global appeal of the region’s diverse musical heritage.

A bustling megalopolis encompassing nine cities in Guangdong Province along with the twp special administrative regions of Hong Kong and Macau, the Greater Bay Area is the world’s most populous urban area and a significant cultural hub. With a combined GDP contributing 11.1% to China’s total in 2023 and a population surpassing 86 million, the Greater Bay Area is a formidable economic powerhouse and cultural epicenter, accounting for nearly a quarter of China’s music performance revenue.UMCGBA will assemble a robust local team dedicated to marketing, A&R, and artist management, with the vision to discover and cultivate local talent across the GBA. Additionally, its mission is to transform the local music scene by blending global musical trends with the Greater Bay Area’s vibrant and youthful energy. This approach not only taps into the region’s rich musical heritage but also engages with the expansive entertainment landscape, offering entertainment experiences for audiences worldwide.

Timothy Xu, Chairman and CEO of Universal Music Greater China said, “The launch of UMCGBA represents a strategic expansion, leveraging the vast market potential and unique cultural atmosphere of the Greater Bay Area. We eagerly anticipate welcoming the outstanding talents from this region to join us in driving forward the next era of Chinese pop music. In this pursuit, we are setting our sights on transforming the GBA into a trendsetting hub that epitomizes creativity, vitality, and connectivity, crafting fresh musical expressions and innovative entertainment experiences.”

Adam Granite, Executive Vice President, Market Development of Universal Music Group concluded, “Our commitment to the Greater Bay Area is part of UMG’s global strategy to invest in local and regional music scenes, particularly in rapidly growing markets like China. By deepening our roots in local cultures and enhancing support for local artists, we aim to elevate the Chinese music landscape and introduce its unique sounds on the world stage.”