Looks Like Hologram Concerts Are Here to Stay — ABBA Voyage Revenue Hit $137 Million in 2023, Earnings Report Reveals

Photo Credit: ABBA Voyage

After strong ticket sales and economic indicators pointed to financial success for ABBA Voyage in 2023, the lucrative hologram show’s full-year financials have officially released.Aniara Limited, the UK-based company behind London’s ABBA Voyage, just recently filed its complete 2023 financials. As mentioned, evidence was already suggesting solid commercial results for ABBA Voyage in 2023 (and the current year) – with other massive hologram shows possibly in the works to boot.

Now, however, we know the precise details of these commercial results. As laid out in Aniara’s full-year report, ABBA Voyage’s 2023 performances numbered 374 and attracted 1,097,597 attendees for an occupancy rate of 97.8%.

Adjacent to those figures, Aniara’s total revenue hit $137.58 million (£103.67 million) in 2023, with profit coming in at $10.68 million (£8.06 million), according to the document.

Both revenue and profit climbed year over year; ABBA Voyage only debuted in May of 2022. But thanks mainly to sizable non-ticketing sales in 2022, the prior year came close to matching 2023 revenue (at $128.70 million/£97.12 million for 2022) with a comparatively small 228 showings, the report states.

Sticking with 2023 revenue, the lion’s share of the figure, $134.61 million (£101.58 million), derived from ticket sales, per the text. The remaining sum came from the “sale of stage rights” (at $1.19 million/£899,416) and from film-rights sales ($1.57 million/£1.19 million)Also in the annual report, Aniara confirmed indications of continued ABBA Voyage demand for 2024. As things stand in the year’s final quarter, the hunch looks to be proving correct. At the time of writing, fans had already purchased a substantial portion of the show’s tickets for October, with dates currently scheduled into May of 2025.

Shifting the focus to the bigger picture, the success of ABBA Voyage (for which an arena was custom-built at a reported cost of around $185.57 million/£140 million) almost certainly means other high-profile hologram concert series will come to fruition.

Running with the idea and the initially mentioned shows that could be forthcoming, June reports revealed discussions between Björn Ulvaeus-founded Pophouse, Sony Music, and Authentic Brands Group on an Elvis hologram.

Time will tell if the talks ultimately produce a new residency. Importantly, this rumored project shouldn’t be confused with the Elvis Evolution “immersive experience,” which a company called Layered Reality intends to bring to London in March of 2025, the appropriate website relays.

Meanwhile, Pophouse in April purchased a variety of KISS IP, about four months after the famed rock group confirmed an avatar concert of its own. KISS’ hologram show is reportedly set to kick off sometime in 2027.