27 Korean Beauty Products With Before And Afters That’ll Make You Immediately Understand The Hype

2. An Elizavecca hair protein treatment formulated to deeply repair and hydrate your hair thanks to restorative ingredients like collagen and ceramide 3. You just apply it after shampooing, wait as little as five minutes, then rinse it out for hair that looks *and* feels silky soft. Some reviewers say it’s even BETTER than Olaplex (despite being a fraction of the price).I’ve been using this stuff lately and have to say, my hair has never felt better!! My hair is color-treated and tends to feel really dry at the ends, and I’m used to globbing on so much conditioner in an effort to have it feel silky and hydrated. With this Elizavecca treatment, I don’t have to use very much, and it feels like it really permeates my strands to leave them sooo soft. Sometimes I leave it on for just five minutes if I’m in a rush, and other times I’ll actually get out of the shower (after washing my hair) and leave this on for a full 20 minutes while I do other things. I’ve noticed that my hair legit feels better for days afterward — which is a good thing, since I only wash my hair a couple times a week!

BTW, reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: “I found Korean skincare last year and am now upgrading to Korean haircare as well. This mask feels like a conditioner, but once applied and left on for 30-ish minutes, my hair is smooth, smells amazing, and just feels nourished to bliss.” —Andrea Neumann

Get it from Amazon for $7.40.