AEG-Owned AXS Moves In Germany With Two Major Venue Deals In Berlin and Hamburg

Photo Credit: AXS

AXS has reached an agreement with AEG’s Uber Arena in Berlin and Barclays Arena in Hamburg to provide premium ticketing at both venues. These are the first German operations established for the global ticketing provider.In partnership with AEG Germany’s Premium Sales Team, AXS’ suite management and access control platforms will replace Barclays and Uber Arenas’ legacy suite ticketing platforms. Both venues collectively hold 400 events per year, for which AXS will handle premium and suite tickets and streamline guest management for suite holders, providing them with the access to the platform and direct control over handling of their tickets.

Germany joins AXS’ growing global footprint which includes iconic venues, sports teams, festivals, and live events across the United Kingdom, Sweden, Japan, Australia, and New Zealand. AXS serviced venues include BST Hyde Park, All Points East, The O2, OVO Arena Wembley and Stockholm Live!.

“AXS has the privilege of working with the most iconic venues in the world,” adds Blaine Legere, President, International, AXS. “there is no better way to kick-start our business in Germany than by bringing our industry-leading suite management and access control platform to these two world class venues.”“We are excited to introduce AXS ticketing to our Premium customers,” adds Jan Kienappel, COO & CFO of AEG Germany. “The platform will improve our service and enhance our marketing capabilities in that segment, which sets us up to further grow our business.”

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.