Armani’s SS25 Beauty Look Was Made for Adventure

Last night, Italian designer Giorgio Armani wowed an ultra-starry crowd at the Park Avenue Armory with 90 dazzling looks for the Spring 2025 collection. It was the 90-year-old designer’s first-ever show outside of Milan with a pitch-perfect theme: adventure. When it came to creating a beauty look for the momentous occasion, the task fell on the shoulders of makeup artist Hiromi Ueda and hairstylist Orlando Pita.

“I wanted the moment to have a feeling of excitement to it,” Ueda tells Vogue while swiping the products used on her hand. “But this woman is used to adventure. She has sun-kissed cheeks and a glow to her.” To nail a daring attitude, it was all about the double-winged liner. “It has a bit of a ’60s look to it, but a modern edge because of the color. I mixed the [Armani Beauty] eye tints in black and burgundy together to create a barely-burgundy shade.” To get the “crispy” line, Ueda used an ultra-thin eyeliner brush to apply, then cleaned it up with a Bioderma-drenched Q-tip.

The hair was a bit more complicated. “Mr. Armani likes a contained hair look,” Pita explains. Many of the models walked the runway with tight knit caps—for those women, the ends of hair were manipulated into what Pita calls “whispy bangs.” “They needed some sort of a hair look!” he declared moments before the show started. The other look was what he described as a “horizontal French twist,” that was a bit ’40s in inspiration. “We never do references,” Pita said about his longtime relationship with the brand. “It always starts with the incredible clothing.”

Both Ueda and Pita agreed that it was fabulous to have Armani showing in New York. Cheers to another again soon.