Virgin Bet Champions Women in Horse Racing with Doncaster Racecourse Event

Virgin Bet announced the second installment of its Women’s Day at the Virgin Bet November Handicap this Saturday, 9 November, at Doncaster Racecourse. It will celebrate and recognize the influential role of women in racing, highlighting Virgin Bet’s commitment to helping drive a more inclusive sporting environment.

The Initiative Follows Up on Last Season’s Success

Building on the success of last season’s historic first Women’s Day at Ayr Racecourse, this new event promotes the importance of diversity and equality within the sport. Open to all, the event reflects Virgin Bet’s overarching philosophy, A Good Bet, which hopes to dismantle barriers within the racing world and sports in general.

Rachel Harwood, executive director of Doncaster Racecourse, was proud to celebrate Women’s Day, noting that the event was the perfect opportunity to provide exposure and support to the many women in the horse racing industry. She lauded Virgin Bet’s contributions to the cause and hoped the initiative would foster a more inclusive and welcoming environment.

We are proud to celebrate Women’s Day here at Doncaster Racecourse. It is a fantastic opportunity to remind everyone that racing is for everyone, and we hope all racegoers feel that sense of inclusivity and belonging.

Rachel Harwood, Doncaster Racecourse executive director 

As part of A Good Bet, Virgin Bet has also introduced its Personal Safety Partner, WalkSafe, enhancing the safety and comfort of all participants. The WalkSafe app, developed to help women feel safe when walking alone, offers features like safe-route planning and real-time updates, helping protect vulnerable individuals.

Virgin Bet Remains Committed to UK Horse Racing

In addition to the thrilling races, Guests will enjoy two panels moderated by presenter Natalie Pike. They will start at 11 a.m. in the Exhibition Hall. These discussions will connect attendees with influential women who are redefining the sport, covering topics from professional insights to the importance of inclusivity in horse racing.

I hope this year’s event will continue to inspire and uplift the incredible women in horse racing.

Natalie Pike, Women’s Day presenter

Virgin Bet will donate to Racing Welfare, a charity that supports the welfare of Britain’s racing workforce. The Virgin Bet November Handicap also marks the start of Virgin Bet’s season-long collaboration with Arena Racing Company (ARC). This partnership will help sponsor high-profile racing events in the 2024/25 season, showcasing Virgin Bet’s dedication to the sport.

At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and highlight brilliance, no matter who the subject is.

Dominic Vye, Virgin Bet marketing director

Virgin Bet’s Women’s Day, integrated with the A Good Bet campaign, promises to be a meaningful celebration of the invaluable role of women in horse racing and a step toward an inclusive future. The company’s continued support means the initiative will likely become a regular event, helping spread awareness while bolstering the UK horse racing sector.

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