Sky Bet Discontinues #RequestABet Service
Sky Bet, a British-based gambling company, announced the end of the #RequestABet service. While certain similar services will still be available on the operatorās official website, the X-based service will no longer be supported.
The X Account Will No Longer Be Monitored
#RequestABet was an X/Twitter service that monitored customersā requests for certain non-existing betting options.
According to the official #RequestABet X account, the service has been discontinued and the inbox will no longer be actively monitored.
Our #RequestABet service is no longer available. This inbox is no longer actively monitored, so we are unable to respond to messages or requests through this channel.
Sky Bet
The gambling operator apologized for the inconvenience and advised customers to direct their questions toward SkyBetHelp.
Our #RequestABet service is not currently available and this inbox is no longer actively monitored. Please contact @SkyBetHelp for support. Thank you.
ā Sky Bet #RequestABet (@RequestABet) October 31, 2024
In the meantime, a range of RequestABets and specials will still be available on the operatorās official website, the company confirmed.
The SkyBet #RequestABet account also changed its āAboutā description to mark that the service is no longer available.
The End of an Era
The idea for such a service was conceptualized in 2012 when Sky Bet was flooded with requests for wagers it didnāt offer.
A few years later, the operator decided to launch an official feature and, in 2015, #RequestABet became a reality. For almost a decade, the service allowed bettors and sports aficionados to request certain wagers.
However, as time went on, interest in the service declined.
Alun Bowden, the senior vice president of strategic insight at Eilers & Krejcik Gaming, a gaming analytics company, said that the end of the service marks the end of an era. He suggested there could have been several reasons why Sky Bet has opted to discontinue the service. However, the expert said the most likely reason is Sky Betās integration with Paddy Power, which might have made the promotion of the bet builder feature a priority.
Bowden regretted that #RequestABet is no more, saying that it was a remnant of a more fun gaming era when the industry took itself less seriously.
It was organic, often mispriced, even more often horrific value, always fun to bet on and felt like something that was interactive and more like a game than a sports bet. It changed how people THINK about betting. And now instead we haveā¦ bet builders.
Alun Bowden, SVP of strategic insight, Eilers & Krejcik Gaming
Bowden admitted that bet builders are not the worst thing ever but said that they are kind of āboringā in comparison.
