The Best Ski Labels to Shop in 2024, From Newcomers to Heritage Brands
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Skiwear has recently been modernized by emerging brands and fashion designers bold enough to take on technical apparel. While the sport was once dominated by brands that have been around since the early days of the sport itself (Rossignol was founded in 1907, Bogner in 1932, Fusalp in 1952, and Moncler in 1953), skiwear has slowly become relevant in the direct-to-consumer market and heritage fashion houses alike. For decades, shopping for ski meant shopping sport labels with established reputations. And it makes sense; the products require technical knowledge, extreme craftsmanship, and durability, and for a time, there wasnât an appetite for fashion with a capital F on the ski slopes. But that was then, and this is now. Skiwear has seemingly become the new frontier for high fashionâbecause what is a piste, if not a snowy catwalk?âwith fans of the sport eager to showcase their personal style. Brands, and retailers, meanwhile, have been taking notes.
Vogueâs Guide to the Best Ski Labels:The Sleek Salopette: Fusalp Clarisse Ski Suit, $1,660The Bold Puffer: Perfect Moment Jade jacket, $895The Perfect Base Layer Pants: Cordova knit pants, $150The â70s-Inspired Ski Vest: Moncler Ghany vest, $1,000Goggles That Look As Good as They Work: Goldbergh Dazzler goggles, $359The Chic AprĂšs Ski Boots: Prada AprĂšs Ski boots, $1,390The Fair Isle Knit: Bogner Avena knit sweater, $490The Affordable Shell Jacket: Halfdays Aston jacket, $445The Versatile Base Jumpsuit: We Norwegians Setesdal wool jumpsuit, $400The Everyday Ski Gloves: Arcâteryx Beta Down mitten, $200In 2014, Net-a-Porter launched a ski shop; and in 2020, Dior launched its first-ever ski collection. In 2021, we saw the collaboration between ultra-elite mountain-top members club Aspen X and Prada and Miu Miuâs Fall/Winter collection was hosted at a lodge in Italian Dolomite Alps and read like an ode to aprĂšs ski, and in 2022, Khaite launched its own ski capsule. Itâs all built up into one of the most exciting new categories of fashion, with young brands eager to make their mark.
For Shoreditch Ski Club, which was launched in 2018 by Will Beedle, environmental responsibility is paramountâas is the ability to wear your ski jacket just about everywhere come wintertime. âIf youâre launching a brand today, why would you not embed some level of responsible practice and sustainable materiality,â Beedle tells Vogue. And more newcomers have shaken up the market too.
Whether you prefer to shop heritage houses or new designers, the range of recent ski wear on the market suits every style. Below, a roundup of what’s new from emerging labels and timeless names to shop now.
FusalpLaunched in 1972, Fulsap, short for âfuseau from the Alpsâ (a nod to the brandâs most-loved ski pants) first rose in popularity after Olympic ski champions wore the brandâs apparel in the big games. Founded by two tailors from Annecy who shared a deep appreciation for the sport, Fulsap has since evolved to offer both technical and fashion-friendly skiwear (this yearâs playful color palette of blue and purple is an extra fun take).
Fusalp
Judith striped knitted turtleneck sweater
Fusalp
Elancia II B ski pants
Fusalp
Clarisse softshell ski suit
Fusalp
Aida faux fur-trimmed jacket
CordovaWant to look really good zipping down Ajax? As in, evoke a Bond-girl glamour in pieces? Cordova is the brand for you. Named after the Alaskan town, the label was founded in the winter of 2016 and has since made a name for itself as the brand for second-skin ski suits. Styles come with belts because why not show off your waist while youâre showing off your Black Diamond skills?
Cordova
Aomori hooded quilted ski jacket
Cordova
The Telluride belted ski suit
Cordova
base layer ribbed-knit pants
Cordova
base layer ribbed-knit top
Perfect MomentFor fashion girls, thereâs really just one ski brand, Perfect Moment. Given the number of âAspenâ sweaters populating chalets and ski lodges, youâd have thought the brand had been around for much longer than it actually has, but it was only launched in 2017 by ski racer and filmmaker Thierry Donard. Signatures of the brand include star motifs, bold houndstooth checks, and yes, a selection of merino turtlenecks emblazoned with on-theme words like âSki,â âPiste,â and âAprĂšs.â No ski wardrobe is complete without just one!
Perfect Moment
Jade belted quilted padded glossed-shell ski jacket
Perfect Moment
stretch-knit ski jumpsuit
Perfect Moment
padded leather ski gloves
Perfect Moment
Piste turtleneck sweater
BognerHistorically a skiwear favorite, Bogner has been a leader in the space for decades. The founder, Maria Bogner, set out to create best-in-class skiwear in 1957 and has been pioneering slope style ever since. This year, the brand released new pieces for its Fire + Ice collection, high performance outerwear designed with cool and warm colors and versatile silhouettes.
Bogner
Dia satin shearling puffer jacket
Bogner
Chesa Alpina suede boots
Bogner
Maren layered ski pants
MonclerFounded in 1952 in Monestier-de-Clermont, a tiny mountain village near Grenoble, Moncler had a focus on mountain sports from the beginning. Marrying a unique fashion point of view and appreciation for sport, the house took on a more identifiable style when, in 2003, Remo Ruffini joined the brand. Moncler now has over 70 years of consistency in the ski department, bringing luxury and style to the mountain. This season, the brand took a modern approach to skiwear with a bold palette and on-trend color combinations.
Moncler
Ghany zip up down vest
Moncler
Gaia quilted suede boots
Moncler
Verone reversible quilted jacket
Moncler
base layer wool-blend leggings
ArcâteryxFounded in 1989, Arcâteryx has become a trending go-to for all things gearâfrom hiking to mountain climbing to skiing. The brand is best known for marrying an appreciation for savvy design and technical wearâand its approach to skiwear is no different. The lavender set is marked with perfectly placed pockets in a bold color palette, while the all-black look is as sleek as it gets.
Arc’teryx
Mallow Toque hat
Arc’teryx
Beta Down mitten
GoldberghBrought to life in 2009 by Sandra Peet and Lieke van de Berg, Goldbergh approaches ski wear with a focus on fashion, trend, and practicality. Based in Amsterdam, the Dutch brand places an emphasis on craftsmanship, which can be seen in the belt details, zippers, and lined hoods on its one-pieces. If youâre going for a statement moment, donât sleep on its puff-sleeve suit as a first-day-on-the-mountain look.
Goldbergh
Discover ski suit
Goldbergh
Dazzler bow-embellished ski goggles
Goldbergh
Elegante belted ski jacket
Goldbergh
Pippa belted flared ski pants
Erin SnowFounded in 2003 by Erin Isakov, Erin Snow was a minimalist fashion girlâs dream ski label. Plus, the brand is highly focused on sustainability; performance ski clothing relies on synthetic fibers, but Erin Snow sees the challenge as an opportunity to integrate recycled materials. All the labelâs waterproof pants and jackets are crafted from a fully recycled fiber; plus, their puffer coats feature a vegan, recycled, and recyclable down alternative. Featuring bold stripes, thoughtful color-blocking, and no logos, patterns, or graphics, Erin Snowâs ski pieces are incredibly slick, chic, and timeless.
Erin Snow
Kat eco-sporty ski jacket
Erin Snow
Kris racer-striped ski pants
Erin Snow
Phia racer stripe flared pants
Erin Snow
Diana eco-sporty ski jacket
JetsetThough Jetset was technically founded in St. Mortiz in 1969, the brand ranks as a new name to know, having been fully relaunched in 2018. Though Jetset takes ski seriously, the brandâs offerings are free-spirited with leopard-printed ski suits, separates boldly patterned with flying tropical birds, or a selection of legging-style pants (you can actually ski in!) in a subtle metallic silver hue.
Jet Set
Chamonix belted ski jacket
HalfdaysFounded by Karelle Golda, Ariana Ferwerda, and Kiley McKinnon (the latter being an Olympic freestyle aerial skier), Halfdays is a collection of ski clothes designed by women, for women. In addition to ensuring their pieces be well-priced, Halfday offers extended sizing. The idea being that everyone should look and feel good whilst hitting the slopes. Aesthetic-wise, the pieces have everything you need and nothing you donât; solid-colored separates that can be mixed and matched.
Halfdays
Isabel soft shell bib pant
Halfdays
Fay midweight merino top
Halfdays
Hallie midweight merino legging
Shoreditch Ski ClubFounded by Wil Beedle, Shoreditch Ski Club fuses downtown street style with the technical requirements of skiwear. Regarding the name, Beedle explains, âour skiwear makes as much sense in the streets of our East London neighborhood of Shoreditch as it does on the slopes of Aspen. And, you know, who doesnât love a club!â Plus, SSC isn’t limited to your ski trips; Beedle cites seeing his pieces on the streets in between shows at London Fashion Week and art fairs like Frieze London. (âIn my humble opinion, they always look cool and confident⊠and warm!â) The labelâs puffers and even leggings are meant to carry you through wintertime as seasonal wardrobe staples. But where Shoreditch Ski Club really sets itself apart from the others is its sustainability practices. The labelâs signature ‘Willow’ puffer is constructed with 100% recycled fibers, from the outer shell to the insulating fillingâit all makes for the equivalent of about 10 plastic bottles.
Shoreditch Ski Club
Iris Brae shearling jacket
Shoreditch Ski Club
Niah quilted jacket
Shoreditch Ski Club
Hallie Mae puffer jacket
Shoreditch Ski Club
Willow Ivy short puffer
Ienki IenkiA Kyiv-based brand founded in 2016, Ienki Ienki is born out of a passion for sport and fashion. With a commitment to maintaining style without compromising quality, the founder, Dima Ievenko, named the brandâpronounced âyenki yenkiââas an ode to roots as a descendant of the Evenki people, one of the largest native groups from northern Siberia. Dime incorporates the northern nationsâ heritage wear into her collection by way of bows and bibs. The quilted pants are a most-loved piece from this brandâa standout on the ski market right now.
Ienki Ienki
Stardust technical nylon ski suit
Ienki Ienki
Keptar cropped down ski vest
Ienki Ienki
Wendy Apres-ski jacket
Ienki Ienki
Chalet down ski pants
We NorwegiansLaunched in October 2014 by Tove Grane and Oyvind Lauritzen, We Norwegians (which is, yes, founded by two Norwegians) offers an all-important but not often-seen component of ski-wear: baselayers. As the popularity of second-skin catsuit ski suits continues to rise, the need for body-skimming knitted base layers does too. Crafted almost entirely from wool (the label is committed to the use of natural fibers), We Norwegians offers merino wool and blended leggings, turtlenecks, and more in simple but sophisticated colorways and patternsâa stripe here, a chevron there. And even if you donât ski, pieces can be worn like knitwear.
Voss Chevron quarter-zip pullover
Setesdal merino wool jumpsuit
Hovden merino-wool turtleneck sweater
Geilo merino wool flared pants
Aztech MountainFans of Ssense, Chopova Lowena, and tie-dyed cashmereâyou know, the cool crowdânow have a brand crafting ski wear to outfit them on the slopes. Meet Aztech Mountain, a New York and Aspen-based brand founded by David Roth and Heifara Rutgers in 2013. The offerings of high-performance outerwear feature hints of streetwear with fresh patterns; current offerings include a marbled composition notebook-like pattern and pale lilac puffers.
Aztech Mountain
Vertical Nuke padded ski jacket
Aztech Mountain
Bella ski pants
Aztech Mountain
Bryce fleece jacket
Aztech Mountain
Hayden 3L pullover
MackageThough Canadian cold-weather outfitter Mackage is not a new label, having been founded in Montreal in 1999, the brand has recently amped up its ski offerings (also debuting snow-friendly footwear in 2020). For ski suits that will really and truly keep you warm (no jacket required!) and belted puffers trimmed with shearling, Mackage is quickly becoming a go-to brand for the ski set. The look is slick and unfussy and subtly sporty.
Mackage
Freya aoftwash down jacket
Mackage
Lilibeth mixed-media down parka
Mackage
Chaya flocked chevron houndstooth light down vest
Mackage
Madalyn down quilted puffer jacket
GucciGucci is back at it with a capsule collection of skiwearâconsider it an assortment or the ski bunny who has everything (see: the monogrammed all-over goggles). There are base layers knitted with the double G logos and quilted faux fur mittens. Per the Italian house, it’s âa selection of pieces envisioned for mountain leisure and beyond.â
Gucci
GG canvas bomber jacket
Gucci
rib knit wool lamé hat
VuarnetVuarnet launched its recent collection specifically to suit extreme cold and provide protection. The brand, which was founded in 1957 out of the French Alps, has been leading skiwearâspecifically, mountain eyewear, for decades. Now, its new collection of apparel sets the tone for a sport-forward season.
Vuarnet
Legend 03 Valley acetate aviator sunglasses
Vuarnet
Aireless ski jacket
Vuarnet
Vallouisr ski pants
FendiSince releasing a skiwear line in 2016, Fendi has specialized in both slope and aprĂšs-ski wear. Bringing its quintessential monogram print to the mountains, the houseâs style is true to itself in the form of ski suits and puffer jackets made for movement.
Polo Ralph LaurenWith a name that evokes tradition, heritage, and the outdoors, itâs no surprise that Polo Ralph Lauren also dabbles in the ski department. The cobalt blue ski suit is a classic take on American skiing, while the stark white set is another timeless approach for a fashion-forward mountain look.
Polo Ralph Lauren
cropped intarsia-knit alpaca cardigan
Polo Ralph Lauren
cable-knit hooded down coat
Polo Ralph Lauren
fisherman rib hat
Polo Ralph Lauren
wool cashmere classic gloves
BalenciagaReleased this month, Balenciagaâs first-ever ski wear collection is equally technical and fashion-forward. The line of ready-to-wear, equipment, gear, and accessories reflect the houseâs signature style (think all-black, hints of red, and futuristic silhouettes). The parkas and cargo pants are made from membrane-bonded ripstop with integrated snow skirts, ensuring you stay warm and at ease on the mountainâwhile being the most on-trend skier, too.
Balenciaga
Alaska nylon ski boots
Balenciaga
3B Sports Icon ski hourglass parka
Balenciaga
3B Sports Icon 5-pocket ski pants
PradaMarked with the brandâs signature red logo, the brand began selling ski wear in the 1990s with puffers and ski suits. Today, the heritage house carries on its mountain legacy with technical wear that looks stylish on and off the slopes.
Prada
re-nylon Gabardine Apres-ski boots
Prada
re-nylon down jacket
Prada
Linea Rossa by Oakley ski goggles
Prada
cropped double fleece jacket
Louis VuittonLouis Vuitton released a new, combined menâs and womenâs ski collection to welcome the new season. Including ready-to-wear and proper ski wear, the new line offers technical trousers, half-zip ski sweaters, an array of puffers, and more pieces adorned with the brandâs LV Flocon logo. While this is by no means the brandâs first foray into ski, the new collection adopts a modern sport appeal with a clean color palette and smart silhouettes.
Louis Vuitton
technical fleece ski pants
Louis Vuitton
Ruby flat ankle boot
Louis Vuitton
ombré monogram fleece jacket
Loro PianaWhile this Italian house specializes in cashmere, Loro Piana also has a line of skiwear that is not to be overlooked. Founded in 1924, the brand is known for its first-in-class materials and itâs ski line is no exception. Wear the puffersâeither the reversible iterations or the quilted shell down jacketâon and off the slopes, making the investment even more worthwhile.
Loro Piana
Alpe Pile turtleneck
Loro Piana
Dreamwool leggings
Loro Piana
Sebastian puffer jacket
Loro Piana
Regent cashmere leather ankle boots
Alps & MetersAlps & Meters launched with menswear and a limited collection in 2014, inspired by the discovery of a particularly great vintage knit at a shop in Ă re, Sweden. The brand soon parlayed its interest in melding traditional Alps-inspired wares with technical performance in mind for women as well. Its use of color and graphic prints lends a playful vibe to skiwear while maintaining absolute warmth and ease in movement.
Alps & Meters
Ski Race Patrol knit sweater
Alps & Meters
Powder 8 ski pants
Alps & Meters
P8 Cody jacket
Alps & Meters
cashmere cable pom
