Schecter’s stunning Traditional Pro guitars nod to its ’80s custom shop legacy – but Sweetwater is knocking 40% off the list price for Black Friday

Since its custom shop beginnings in the ’70s and ’80s, fueled by David Schecter’s avant-garde vision, the guitar brand that bears his surname has developed a reputation for bold finishes, intricate inlays, and unique body shapes.

These qualities led to its popularity with players favoring a quasi-theatrical flair, like Robert Smith and Ritchie Blackmore, as well as more contemporary artists like Machine Gun Kelly (and his highly controversial Razor Blade signature guitar).

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