These 25 Trending Gifts From Google’s Holiday 100 List Are Discounted for Black Friday Weekend

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Google Shopping‘s Holiday 100 has dropped, an annual gift guide representing the year’s top-searched products. The trending present ideas span every category: apparel and accessories, home and garden, electronics, toys and games, beauty and health and wellness.

In the spirit of Black Friday savings, THR compiled 25 discounted standouts from the search engine’s list for the entire family. From cowboy boots and running sneakers to skin care and outdoor cooking essentials, check out the hottest gifts of the year at unbeatable prices.

Google Holiday 100: The 25 Best Gifts on Sale for Black Friday Weekend

Nike Motiva Searches for “Nike Motiva” hit an all-time high this year.

Dyson Special Edition Airwrap Multi-Styler Complete Long in Strawberry Bronze Searches for “pink airwrap” peaked in 2024.

Pilcro Mid Western Boots Unsurprisingly, “cowboy style” was a key 2024 search trend. Today only, Anthropologie Perks Members get 30 percent off almost everything, including these cowboy boots. Sign up for the loyalty program for free here.

Yeti Hopper M12 Backpack Soft Cooler Searches for “backpack cooler” went up 60 percent.

Elemis Pro-Collagen Marine Cream SPF 30 Searches for “marine cream” also skyrocketed this year.

Therabody Theragun Mini Therabody searches have spiked every holiday season since 2020. “Mini Theragun” was the top-searched mini massage gun this year.

Crosley Electronics Portable 3-Speed Turntable Decorative Record Player Searches for “turntable” increased by 50 percent this year.

Salomon XT-6 Sneakers “Dad shoes” are trending with “Salomon sneakers” peaking in search volume.