Report Looks at Optimal B2B Outreach Strategies in 2025

What are the key challenges for B2B marketers in 2025, and how are others looking to overcome them?

That’s the focus of the latest survey report from Sopro, which incorporates responses from more than 400 senior B2B decision-makers, along with data from 97.9 million emails, to provide some key notes and pointers to assist in your outreach strategy.

You can download Sopro’s full “State of Prospecting 2025” report here, but in this post, we’ll take a look at some of the key notes.

First off, the report looks at the key challenges for B2B sellers:

As you can see, lead generation remains the biggest focus for most, while tighter budgets at prospect companies have made it tougher to stand out, and win business.

And while AI tools can assist in outreach, and improve response (the report also shows that B2B sellers are increasing their expenditure on marketing tools and services), getting that initial foot in the door remains difficult, which calls for improved outreach and approach tactics.

Which the report also explores, including how B2B buyers prefer to be contacted:

How to format your outreach messages:

And when to send:

These are valuable notes, worth considering in your strategy, and they could make a significant difference to your open rates.

At the least, they could be worth experimenting with, and factoring in these additional variables when mapping out your approach.

The report also includes insights into prospecting, and how B2B sellers are sourcing lead info:

While there are also more specific notes on the language you use in your outreach messages, and what can help to generate better response.

There’s some good info here, which could better inform your strategies, or at the least, give you some more to think about when mapping out a B2B marketing approach.

And while nothing is 100% prescriptive, it is worth considering what’s driving success for others, and what may hold appeal for your target audience.

You can download Sopro’s full “State of Prospecting 2025” report here.