How the TikTok Ban Will Force Creators to Pivot (or Not)

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UPDATE: January 19, 2025—After the app briefly stopped functioning in the United States on January 18, TikTok is already back…for now.

“In agreement with our service providers, TikTok is in the process of restoring service,” TikTok shared in a statement. “We thank President Trump for providing the necessary clarity and assurance to our service providers that they will face no penalties providing TikTok to over 170 million Americans and allowing over 7 million small businesses to thrive. It’s a strong stand for the First Amendment and against arbitrary censorship. We will work with President Trump on a long-term solution that keeps TikTok in the United States.”

Despite the fact that Trump announced plans to ban TikTok back in 2020, it seems he’s had a change of heart. On January 18, Trump told reporters he’d “most likely” grant the company a 90-day extension from the ban after his inauguration. “It’s appropriate,” he said, per NBC News. “We have to look at it carefully. It’s a very big situation.”

UPDATE: January 17, 2025—On January 17, the Supreme Court upheld the legality of a federal law banning TikTok in the US.

The court’s ruling means that TikTok’s Chinese parent company, ByteDance, has until January 19 to sell the company in the US. If it does not do so, the app will be removed from stores. Users will be unable to update the app, which over time will render it unusable. Lawmakers who supported the law said that TikTok’s Chinese ownership made it a national security threat.

It doesn’t seem likely the app will sell, and its future remains in question. Outgoing president Joe Biden has said he won’t enforce the ban, and incoming president Donald Trump has said he plans to work on negotiations to figure out the issue.

In 2023, Glamour spoke to creators about what a potential ban would mean for their livelihoods. That original story is below.

ORIGINAL STORY—TikTok can’t seem to catch a break. For years the app has operated under the distant threat of a nationwide ban or forced sale. Now mounting security and privacy concerns are prompting lawmakers on both sides of the aisle to debate its future.

Last week the short-form video platform with 150 million active users in the US made headlines amid a highly publicized congressional hearing that brought TikTok CEO Shou Zi Chew face-to-face with some of his toughest critics. Five palpably tense hours of questioning illuminated very little about what, if anything, Chew can do to quell lawmakers’ fears. Earlier this month the Biden administration reportedly delivered an ultimatum to the app’s Chinese parent company, ByteDance: Sell their shares in TikTok to an American company or accept the ban as punishment. Multiple pieces of legislation empowering Biden to enact such a ban have been introduced.

The implication, of course, is that Chinese ownership poses an existential threat to American democracy by putting our personal data and our recommendation algorithms within the Chinese government’s grasp. ByteDance has been credibly accused of surveilling at least two American journalists last year. But having an American tech company handle your data doesn’t inherently make it safer. Facebook brought one of the biggest tech scandals of the 2010s stateside by allowing a British political consulting firm to intercede in the 2016 presidential election.

TikTok is in the regulatory hot seat right now. The app is already banned from all government-issued devices as well as state-owned devices in more than half of the country. Several universities have gone so far as to block TikTok from campus Wi-Fi networks and a host of other countries are enforcing partial or total bans of their own.

But the platform has the tide of public favor to buoy it. As Congress grilled and interrupted Chew throughout his testimony, the internet mocked lawmakers for being out of touch. Tweets confessing to feeling thirsty for the embattled CEO went viral. Dozens of creators gathered on Capitol Hill in a show of support for the platform. And Janette Ok, the lifestyle influencer behind @inmyseams, was among them.

“Each of these platforms has magic to them,” Ok tells Glamour. “And the magic of TikTok is the ability to create community and to feel seen and heard by those that you don’t even know. More than any other social media platform, TikTok gives the user the opportunity to become the creator. No other app allows the creator to film a video, chop it up, add music, make transitions, but do all that stuff within the single app. That revolutionized social media as a whole landscape.”

That doesn’t mean TikTok is irreplaceable, Ok says. At the end of the day, she’s not a TikTok creator; she’s a content creator. But TikTok, with its built-in editing software and extensive audio library, had a special way of convincing regular people to experiment with and participate in creator culture.

“What we’re going to lose is the opportunity to be curious,” Ok says. “When I started on TikTok, I felt like I was following a formula for my Instagram feed. I was literally planning my grid. I was planning a neutral aesthetic. I was using the same filters. I was really trying to gain a following by copying somebody else’s aesthetics. On TikTok it really challenged me to figure out what it meant to be myself.”

V Spehar, the TikTok creator behind “Under the Desk News,” says that, after attending the hearing, they feel “more confident now than ever that a ban is not on the table.” But the bill Biden is “very in favor” of passing—also known as the Restrict Act—could set a dangerous precedent for government overreach and censorship. (Which are, ironically, the very threats to national security lawmakers hope to mitigate with this measure.)

“Congress is trying to use fear of a potential for an adversary to convince the American public to hand over a huge amount of control of all of their privacy to the government,” Spehar says. “They’re going to give themselves the power to ban any technology or any potential threat that they deem vaguely unsafe…. They’re using this TikTok ban and xenophobia as a Trojan horse to get this bill across the line here, which just gives them incredible power. They don’t care about TikTok because they don’t understand it.”

Alexandra Ocasio-Cortez is one of a scant number lawmakers who have chosen to support TikTok. In a post, the progressive Democrat warned against taking drastic measures without evidence that they’re necessary. Members of Congress, she says, have not been briefed on any national security threats stemming from the platform.

“To shut down a platform where five million businesses are on, where churches are on, where people are doing personal health work, the place where the LGBTQ and Black communities and Hispanic communities have more clout and followership than we do anywhere else—that’s an egregious attack on marginalized communities,” says Spehar. “To shut down the app that we happen to thrive on.”

Understandably, some creators are taking precautions in light of the potential ban, such as backing up their content and sending followers to congregate on other platforms. Beauty creator Whitney Madueke has been directing her followers to sign up for her email newsletter and find her on Instagram and YouTube. It’s taken a decade for Madueke to establish herself online, and for the last six years creating content has been her full-time job. TikTok is where her following has grown the fastest, and the app has come to represent an important stream of income for her as well.

“TikTok has given so many Americans the opportunity to earn more through the communities they create online,” Madueke adds. “This definitely affects everyone beyond just being a TikTok ban.”

Spehar, however, says fellow creators shouldn’t panic and migrate their following yet.

“I will not be doing that, and I advise all other big creators to also not fall into that trap,” Spehar says. “Just keep creating and spending time with our communities and writing to the White House, writing our congresspeople, writing Senate, reading the new drafts of the bills as they come out and exposing them for exactly what is in the bill—what is written on the page and not the narrative of ‘Oh, well, it’s a TikTok ban because it’s dangerous and it’s hurting your kids.’”