Kim Kardashian set to launch new Skims brand in partnership with Nike

Kim Kardashian announces new Skims brand in partnership with Nike Kim Kardashian/Instagram

Kim Kardashian is taking her shapewear brand into the big leagues.

The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.

With the tagline “Designed to Sculpt; Engineered to Perform,” the partnership is set to introduce “an extensive product line that invites more athletes and women into the world of sport and movement,” according to a press release.

NikeSkims plans to debut its first collection in the US this Spring. Kim Kardashian/Instagram

The first NIkeSkims drop will include apparel, footwear and accessories. Darian DiCianno/BFA.com/Shutterstock

NikeSkims plans to debut its first collection — including apparel, footwear and accessories — in the US this spring, with a global rollout throughout 2026.

“Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, 44, said in a press release.

“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. “

“Every single detail has been obsessed over and carefully considered,” said Kardashian. Steven Meisel

O’Neill shared, “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.” Skims x Dolce and Gabbana

Heidi O’Neill, the President of Consumer, Product & Brand at Nike, added, “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.”

O’Neill called the collaboration “the best of both brands,” sharing their goal “to disrupt the industry” as they “invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

While this is the first time the reality star has pushed Skims to a whole new brand, she has previously collaborated with a variety of luxury designers, including Dolce & Gabbana and Fendi, on capsule collections.

NikeSkims aims to “invite even more athletes into sport and movement with product that makes them feel strong and sexy.” Hugh Wilson x Skims

The new brand’s tagline is “Designed to Sculpt; Engineered to Perform.” Hugh Wilson x Skims

Kardashian announced the partnership on Tuesday, Feb. 18. Hugh Wilson x Skims

The reality star previously combined Skims with sports with WNBA partnership. Hugh Wilson x Skims

Kardashian has also already dipped her toes into the world of empowering female athletes. In May 2024, she tapped WNBA stars Candace Parker, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith and Cameron Brink to star in her brand’s lingerie campaign announcing her partnership with the league.

“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s “Fits Everybody” line.

“Championing women and women in sports is incredibly important to Skims,” the “Kardashians” star said in a press release.