YouTube Music, Amazon Music, Pandora Premium Subscriptions Flatlined in 2024 in the US, DMN Pro Data Reveals

Photo Credit: DMN Pro

Major digital service providers (DSPs) saw their subscriber growth flatline in 2024 as the US market for music subscriptions becomes saturated. Spotify and Apple Music are still growing—but everyone else has seemingly stalled out.The data showcasing this flatline comes from DMN Pro, which charts how each DSP is performing based on earnings reports and other collated data. It’s difficult to ascertain whether subscribers are platform hopping—but the growth of Spotify and Apple Music seem to suggest this. Major competitors like Amazon Music and YouTube Music actually lost subscribers in 2024.

Spotify and Apple Music locked in gains and together, they both now account for two-thirds of the entire streaming subscription pie in the United States. In terms of broader consolidation, the top four streaming music platforms—Spotify, Apple Music, Amazon Music, and YouTube Music—now account for 97% of all music subscription accounts. Throw in Pandora Premium and that’s 99% of the premium subscription market.

Apple Music reported a 1.42% positive change in subscriptions from December 2023 to December 2024, while in the same time period Spotify only saw 0.58% growth. Meanwhile, Amazon Music shed subscribers at a -1.01% rate, with YouTube Music shedding -0.21% in the same time period. Services like Tidal, SoundCloud, iHeartRadio, LiveXLive, and Deezer have all flatlined.Because of this flatline in the U.S. market, music subscription services are shifting their thinking towards offering ‘super premium tiers‘ to entice customers to pay more. Perks of these subscriptions may include improved audio fidelity, live concert perks, and other goodies. However, it remains unclear if these perks will jump start subscription growth again. Apple Music’s surprise inclusion of lossless audio to its default subscription service obviously took wind out of Spotify’s sails. Spotify’s rumored super-premium offering has yet to materialize five years after its teaser.

Want to be on top of which way the music industry is moving? Consider subscribing to DMN Pro to receive up-to-the-minute updates on subscription growth for all major DSPs as collated by DMN from multiple data sources including royalty statements, breakdowns, DSP-supplied reports, and more.