Top 5 ‘beauty from within’ ingredients consumers are buying

The fast growing ‘beauty from within’ trend has led to a spike in sales of various ingredients, and growing demand for food and beverage products that contain them.

It’s also powered the ‘beauty from within’ industry to a staggering market value of €3.7bn ($4.2bn), with a projected CAGR of 11.9%, taking it to an astronomical $13.1bn within the next decade (InsightAce Analytics)

“There’s a greater understanding that what we eat doesn’t just affect our weight – it impacts everything from our energy levels and mood, to our skin and immune system,” says Lucy Jones, registered nutritionist and founder of Lutrition.

And this trend is only going to keep growing, says Jones, especially as people become more aware of the connection between nutrition and overall wellbeing.

What’s more, consumers are in it for the long haul, meaning that not only are more and more consumers adopting this style of eating but when they do they’re sticking to it.

“We’re slowly moving away from quick fixes and people are starting to value long-term lifestyle changes,” says Jones.

What is ‘beauty from within’?’Beauty from within’ is the concept of consuming foods, beverages and supplements, which benefit appearance, such as improved skin texture or thicker hair growth.

Top 5 beauty from within ingredients1: Chia seedsWhen it comes to supporting beauty from within, chia seeds are small but mighty.

They’re rich in omega-3 fatty acids, which helps to reduce inflammation. They’re a great source of soluble fibre, which supports gut health. And are packed with protein, which is essential for building healthy hair, skin and nails.

It’s not surprising then that the chia seed market is currently valued at €793m ($893.1m) and growing at a CAGR of 13.9% (Grand View Research).

Chia seeds are a good source of soluble fibre, which supports gut health. (Image: Getty/kajakiki)2: Oily fishOily fish, such as herring, trout, salmon, sardines and mackerel, are rich in omega-3 fatty acids, and are believed to be one of the best foods for reducing muscle inflammation. What’s more, they’re a great source of protein, which supports muscle repair and growth.

Oily fish have also been associated with helping to reduce the risk of heart disease, protecting nerves and joints, supporting mental health, cognitive function and eye health.

Oily fish, such as salmon, are rich in omega 3 unsaturated fats. (Image: Getty/fcafotodigital)3: AvocadosAvocados contain a wide range of nutrients and have been associated with multiple health benefits. They’re a source of healthy fats, which support overall health. They also contain vitamin E, an antioxidant which helps to protect cells from the damaging effects of free radicals, and supports good skin health.

Avocados have also been associated with improved digestion, a reduced risk of depression, and the prevention of bone loss.

And it’s these health benefits, along with their flavour and popularity with social media influencers, that have propelled the avocado market to a global value of $14.85bn, with a projected CAGR of 7.3% (Grand View Research).

“Increasing focus on a healthy lifestyle and a growing number of buyers for healthy food products are impelling market growth,” says a spokesperson for Grand View Research.

Avocados are packed with healthy unsaturated fats and vitamin E. (Image: Getty/Arx0nt)4: Brazil nutsThe high protein content and ‘good’ fats contained in Brazil nuts mean they’re already bestsellers in supermarkets, and sales are expected to rise sharply, with Technavio predicting the market to grow by $71.8m over the next five years.

A potent source of selenium, an antioxidant that supports skin health, it’s estimated that just two to three Brazil nuts each day can meet the recommended daily intake for the vital nutrient.

Brazil nuts are also associated with a lower risk of developing cardiovascular disease and type 2 diabetes.

Brazil nuts are a powerful source of antioxidant selenium. (4kodiak/Image: Getty/4kodiak)5: Berries From strawberries and raspberries to blackberries and blueberries, berries are a firm consumer favourite, selling across the globe year-round.

And, as well as being packed with flavour, these sweet and colourful fruits contain potent antioxidant and anti-inflammatory properties, including vitamin C, anthocyanins and ellagic acid, which support collagen production. Collagen is one of the key structural proteins in the skin, helping it remain elastic.

Berries a a strong source of vitamin C, which supports collagen production. (Image: Getty/alvarez)Bonus: WaterWhile this may not be classed as a ingredient, it is important in supporting beauty from within. Water is essential for nutrient absorption, as well as keeping skin hydrated and elastic. Dehydration can result in tiredness and dry and dull skin.

Could functional waters be the next big sellers in the beauty from within trend? Watch this space.

Water helps nutrient absorption, and keeps skin hydrated and elastic. (Image: Getty)