Africa doesn’t need more people with power, money or fame but character – Sir Sam Jonah

Renowned Ghanaian statesman and business leader Sir Sam Jonah has delivered a powerful message, asserting that character is the single most vital attribute for “future-ready leadership for nation building”.

His commencement address to the graduating class of Academic City University, delivered today, June 7, 2025, underscored the indispensable role of integrity, compassion, and discipline in shaping leaders capable of transforming Ghana and the African continent.

Addressing the graduates on the theme, Sir Sam, the Executive Chairman of Jonah Capital, an equity fund based in Johannesburg, South Africa, posed a fundamental question: “What does the future need most from our leaders?”

His unequivocal answer resonated throughout the auditorium: “My answer, in one word, is Character.”

The Chancellor of the University of Cape Coast (UCC) distinguished character from other commonly valued attributes, urging the new generation to prioritise ethical fortitude above all else.

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“Not degrees — you already have those, but without character, they are mere documents from an educational institution,” he cautioned.

He further elaborated that “Not connections — they help but without character you will corrupt or be corrupted by them,” and “Not money — it is a reward for honest mental and physical investment but without character it will make you selfish, greedy, plunderous and arrogant.”

Sir Sam Jonah defined character as “the sum of your values and ethics that guide your decisions and actions”, stressing its enduring nature.

He warned the graduates that their future journeys would inevitably “test your integrity”, presenting temptations to “compromise — to cut corners, to bend truth, to lie through gritted teeth; to serve self rather than the country.”

Drawing from his extensive experience in both social and corporate spheres, the veteran industrialist emphasised the timeless value of integrity.

“Character is the currency that never loses its value,” he declared, adding, “When you are known for honesty, for fairness, for keeping your word — people will follow you, trust you, and invest in you.”

This assertion takes on added significance in developing economies, where lack of integrity is frequently cited in reports as contributing to billions of dollars in financial losses annually, eroding public trust and hindering sustainable development.

In a poignant call to action for the graduating class and indeed for the entire continent, Sir Sam Jonah outlined a three-pronged ethical compass: “Let integrity be your compass. Let compassion be your instinct. Let discipline be your shield.”

He concluded with a powerful indictment of Africa’s current needs, stating, “Africa does not need more people with power, money or fame. It needs more people with character.” His address served as a stirring reminder that true leadership for nation-building stems not from material wealth or influence but from an unshakeable moral foundation.

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