NEW IMPORTER FOR SHERCO U.S.

PRESS RELEASE: Nîmes, France – Sherco Racing Factory is proud to announce the appointment of Sherco United States (Sherco US), based in Jonesboro, Arkansas, as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United States and associated territories.This strategic partnership marks a new step for Sherco’s presence in the US market. Sherco US will oversee the importation, distribution, and support of the brand’s full product line, with a dedicated focus on after-sales service, technical support, and spare parts availability—ensuring that dealers and riders alike receive the premium experience that defines the Sherco name. “We are excited to begin this new chapter with Sherco United States,” said Jean-Michel Paquient, CEO, Sherco Factory. “Sherco was born in 1998 and has grown to distribute parts and motorcycles in 86 countries in just a short period of time. We have won World Championship and National Championship titles in trial and in enduro. This proves the performance and reliability of our products. The U.S. market is crucial to our global growth, and with this new distributor, we are committed to elevating the ownership experience through a strong service and available products in parts and bikes for not just the near term, but with a long term commitment”

The complete 2026 model year lineup of Sherco motorcycles is scheduled to arrive in the U.S. in the coming weeks, alongside an extensive shipment of genuine parts, accessories, and gear. These upcoming deliveries mark the beginning of a comprehensive plan to relaunch the Sherco brand in the U.S. with strength, consistency, and long-term vision. James Jordan, Owner and President of Sherco US, shared his enthusiasm for the new role:“We are incredibly proud to take on the responsibility of representing Sherco in the United States. These machines are world-class in every way—from their craftsmanship and engineering to their performance on the most demanding terrain. We are committed to delivering a level of service and support that matches the premium quality of Sherco motorcycles. This is more than a business venture for us—it’s a passion.” Sherco US will be actively building a dedicated and knowledgeable dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.

James Jordan, Owner and President of Sherco US

The new importer has announced a price decrease from the original Sherco 2026 model reveal.

All models have a $589 freight charge

SE 125 – $8,999

SE 250 – $10,999

SE 300 – $11,399

SEF 250 – $11,699

SEF 300 – $12,099

SEF 450 – $12,599

SEF 500 – $12,799

ST-F 125 – $8,599

ST-F 250 – $9,199