Winners of Revamped £2 Million Sky Zero Footprint Fund Revealed

WEBWIRE – Wednesday, July 23, 2025

Sky Media has today announced the six winning brands of the 2025 Sky Zero Footprint Fund, securing a share of 2 million in media value to amplify their sustainable missions.

This years winners Tonys Chocolonely, GoodGym, WRAP, Fussy, GUPPYFRIEND and PRLA have been selected by a panel of industry experts for their inspiring sustainability stories and commitment to driving positive change. Each brand will receive significant advertising support across Sky Medias platforms to bring their vision to life.

The winners now move into the creative production phase, ahead of the Grand Prix final in November. There, the most impactful, creative, and inspiring advert will be awarded an additional 500,000 in media value by the judges to further amplify their campaigns.

A New Era for the Sky Zero Footprint Fund

Now in its fourth year, the Sky Zero Footprint Fund has evolved for 2025 with a bold new structure, designed to broaden its reach and deepen its impact. The fund now spans three distinct categories, each tailored to support different types of sustainable changemakers:

Champions Supporting larger brands to ignite national conversations on sustainability –  Winner: Tonys ChocolonelyCatalysts Backing charities and non-profits with high-impact missions – Winners: GoodGym and WRAPDisruptors Fuelling challenger brands offering innovative, sustainable solutions – Winners: Fussy, GUPPYFRIEND and PRLA

This years fund reaffirms Skys long-standing commitment to tackling the climate crisis using the power of TV advertising to inspire meaningful behaviour change at scale. Since launching in 2021, Sky Media has invested 8 million in advertising support for sustainability-led initiatives.

Sarah Jones, Director of Planning at Sky Media, said: This years finalists truly raised the bar, and the new format has allowed a broader set of winners. From big brands leading the sustainability conversation, to charities and challenger brands with bold ideas, the quality and creativity of the pitches blew us away.

Stephen Woodford, CEO, Advertising Association, said: The Sky Zero Footprint Fund continues to set a gold standard for how our industry can support sustainability through advertising. This years winners showcase an incredible range of purpose-driven thinking and impact, from global brands to disruptive innovators. Its inspiring to see how creativity and commercial impact can go hand in hand to build a better, greener future.

Fiona Ball, Group Director of Bigger Picture and Sustainability at Sky, said: The Sky Zero Footprint Fund is an initiative were really proud of at Sky, mobilising brands to drive behaviour change and help consumers make more sustainable choices. Advertising plays such an important role in inspiring changes to daily habits that will help us all on the journey to a low carbon world. We had an incredible calibre of inspiring brands enter this year across the three categories, and I cant wait to see the final ads these six winners will produce.

Each of the winning organisations will produce a high-impact TV campaign, using sustainable production guidance from AdGreen, helping to reduce environmental impact throughout.

Earlier this month, a panel of industry experts in advertising, creativity and sustainability met at Sky HQ in Isleworth to assess live pitches from 18 shortlisted brands. Each was judged on creativity (ability to capture the nation imagination); impact (the potential to drive behavioural change); and sustainable credibility (authentic commitment to tackle climate change).

2025 Winners

Champions

Nicola Matthews, UKI Head of Marketing, Tonys Chocolonely

[i”We are thrilled that Sky have chosen to put Tonys Chocolonely on TV in the UK. Were not just funding an advert, were fuelling a movement. We cant wait to work with them to inspire so many more chocolate lovers to end exploitation in cocoa with us”[/i]

About Tonys Chocolonely 

Tonys Chocolonely is an impact company that makes chocolate, its vision is to end exploitation in the cocoa industry. Not just their own chocolate, but all chocolate worldwide.

Tonys Chocolonely leads by example, building direct, long-term relationships with cocoa farmers in Ghana and Cte dIvoire, paying them a higher price and working together to solve the underlying causes of cocoas 3 biggest issues forced labour, child labour and deforestation.

Tonys Chocolonely wants to inspire the industry as a whole to end exploitation in the cocoa industry. They believe that being a better business should be the norm, not the exception. The brand has grown to be the 4th biggest chocolate bar brand in the UK.

Tonys Chocolonely is a B-Corp and Fairtrade-certified.

Catalysts

Ivo, Founder and CEO, GoodGym

This work is disruptive and new – its really exciting that Sky is backing a radically new approach to environmental action. At a time of fragmentation, this campaign brings thousands of people together to make their cities greener. Its not about escapism; its making the here and now better and having fun doing it. To change, movements need platforms to tell their stories and ours turns hope into action”

About GoodGym

GoodGym is a community of 24,000 people combining exercise with helping their communities. Covering most urban areas across the UK, the GoodGym community run, walk and cycle to do physical tasks for community projects and to support older people. To date, the GoodGym community has completed close to 400,000 good deeds.

GoodGym arose out of a frustration with normal gyms being a waste of energy and human potential. So instead, GoodGym supports and encourages adults to combine regular exercise with helping isolated and older people and community projects.

David Wilson, Communications Director, WRAP

[i”Skys backing provides a platform for us to reach the nation, inspire behaviour change and drive meaningful impact for the environment. This funding will amplify our entertaining, thought-provoking campaign encouraging people to rescue their recyclables from the waste. WRAP is proud to have Skys support and to be part of a movement that is shifting behaviours towards more circular living”[/i]

About WRAP

WRAP is a global environmental action NGO catalysing policy makers, businesses and individuals to transform the systems that create our food, textiles and manufactured products. Together these account for nearly 50% of global greenhouse emissions. Our goal is to enable the world to transition from the old take-make-dispose model of production to more sustainable approaches that will radically reduce waste and carbon emissions from everyday products. To do so we examine sustainability challenges through the lens of peoples day-to-day lives and create solutions that can transform entire systems to benefit the planet, nature and people.

Our work includes: UK Plastics Pact, UK Food & Drink Pact, The UK Textiles Pact and the campaigns Love Food Hate Waste and Recycle Now. We run Food Waste Action Week and Recycle Week.

Disruptors

Matt Kennedy, Founder & CEO, Fussy

it feels great to win, and Im looking forward to encouraging the nation to stop tossing away so much single-use plasticand to start using refillable solutions instead.About Fussy

Fussy are on a mission to banish single-use plastic from your bathroom. As seen on Dragons Den, their award-winning refillable natural deodorant comes with plastic-free refills and a science-backed probiotic formula that literally eats sweat for breakfast. You can now say no to BO and yes to saving the planet.Alexander Nolte, CEO, GUPPYFRIEND

[i”Microplastic-free washing must become the new status quo. Thanks to the Sky Zero Footprint Fund, were one step closer. Were incredibly proud to be among the winners”[/i]

About GUPPYFRIEND

Microplastic pollution is one of the biggest environmental challenges of our time. At GUPPYFRIEND, we innovate and develop science-based solutions to stop microplastics at the source.

Our approach tackles emissions where they start in everyday life: at home, in sports, in industry, and in urban infrastructure. From washing machines to artificial turf, we collaborate with scientists, cities, and leading sports organizations to implement effective and scalable solutions.

The GUPPYFRIEND Washing Bag is a trusted, science-backed tool that prevents microfibres from breaking off and entering waterways during home laundry. It protects garments, extends their lifespan, and empowers individuals to take simple, effective action for a cleaner planet.

Dr Simon Chard, CEO and Co-Founder, PRLA

[i”We are incredibly proud to win the Sky Zero Footprint Fund. This recognition is a win for the future of sustainable oral care. Our mission is to prove high-performance, science-led products dont need to cost the planet. With Skys support, we can now take our 100% plastic-free oral care to millions more people across the UK. Its a huge milestone in our journey toward a cleaner, healthier future”[/i].

About PRLA

PRLA is a pioneering oral wellness brand on a mission to eradicate plastic from oral care. Founded by three leading UK dentists – Dr. Simon Chard, Dr. Rhona Eskander, and Dr. Adarsh Thanki – PRLA combines cutting-edge science, sustainable design and professional expertise to create beautifully clean oral care that delivers real results.

From award-winning whitening toothpaste to probiotic mouthwash, every PRLA product is plastic-free, vegan, cruelty-free and made without SLS, artificial flavourings or unnecessary fillers. As a proud B Corp, PRLA is committed to raising the standard in both oral health and environmental responsibility – proving that better-for-you doesnt have to cost the earth!

Qualifying conditions and offer prize confirmation can be found on the fund website. To get all further details on the Sky Zero Footprint Fund, visit www.skymedia.co.uk/skyzerofootprintfund/.

About the Sky Zero Footprint Fund

The Sky Zero Footprint Fund is a multi-award winning 2 million advertising fund designed to help brands accelerate and amplify initiatives that address climate change through more sustainable products and behaviours. . Sky believes it has a role to play in helping tackle the climate crisis and has established this initiative as part of its Sky Zero campaign to be net zero carbon by 2030.

Open to media agencies, creative agencies and brands in the UK and Ireland, the fund attracts a highly competitive pool of entries with many businesses creating game-changing products, services, and campaigns to drive more sustainable consumer choices.

So far, the fund has won British Media Awards 2022 Best Sustainability Initiative, Ad Net Zeros 2022 Media Award and the 2023 Media Leader Sustainability Excellence Award.

Sky Media

Sky Media is the advertising sales arm of Sky, helping businesses of all shapes and sizes to grow. Through world-class premium content & channels, combined with market leading data-driven innovations like AdSmart, Sky Media gives brands access to audiences wherever they are, however they watch.

Reaching over 93% of the UK population, Sky Media represents over 130 channels including all of Skys quality channels and sites including Sky Sports, Sky News, Sky Max, Sky Showcase, Sky Cinema, Sky Arts, Sky Atlantic, Sky Crime, Sky Comedy, Sky Witness, Sky Nature, Sky Documentaries and Sky HISTORY. Sky Media also sells on behalf of a range of renowned broadcasters including Paramount (Channel 5, MTV, Comedy Central), Warner Bros. Discovery (Discovery, Quest, TNT Sports), Narrative, Hearst Networks and AMC Networks.

As Europes leading direct-to-consumer media and entertainment company and owned by Comcast NBCUniversal, Sky Media has a truly global footprint. So, whether local, national or international, new to TV, a startup looking to scale quickly or an established brand; Sky Medias award-winning solutions deliver for brands.

Website: www.skymedia.co.uk

LinkedIn: www.linkedin.com/company/sky-media-uk

Website: www.adsmartfromsky.co.uk

LinkedIn: www.linkedin.com/company/adsmart-from-sky

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