From ‘Wicked’ Beauty Collabs to Viral Collagen Masks, 20 Ulta Early Black Friday Sale Standouts

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Ulta isn’t waiting till Thanksgiving (or even Halloween) to kick off its Black Friday discounts.

From Oct. 26 through Nov. 22, the cosmetics one-stop shop is hosting a month-long savings event on seasonal staples from beauty advent calendars and the most-coveted holiday gifts to hydrating moisturizers and warm fragrances.

The Ulta Early Black Friday Sale offers up to 40 percent off hundreds of best-sellers across every category: makeup, skin care, hair tools, beauty tech and fragrance. Each week of the event, new categories will get week-long price drops. Highlighted savings from Oct. 26 through Nov. 1 include:

Below, we rounded up 20 standouts from brands like Clinique, Lancôme, NuFace, Estée Lauder, Peter Thomas Roth, Urban Decay, Ghd and Medicube, but check out ulta.com starting Oct. 26 to shop all the current price drops and preview upcoming weekly deals.

Ogee Crystal Contour Collection Comes with a bronzer, blush and highlighter stick.

The three balmy formulas are infused with organic jojoba oil for a seamless blend and skin-like finish.

$340 value

Sigma Beauty Essential Brush Set The 12-piece face and eye brush set ranges from an ultra-thin eyeliner brush to large powder and contour brushes.

Clinique All About Eyes Rich Eye Cream With Hyaluronic Acid Available in two sizes.

For another discounted favorite, check out Ogee’s Brightening Botanical Eye Balm ($66 $88).

T3 AireBrush Round One-Step Volumizing Hair Dryer Brush Achieve salon-level blowouts in half the time.

T3 Aire IQ Intelligent Hair Dryer Heat and airflow will instantly adjust to the user’s hair texture and connected attachment.

$67 value

Cosrx The Snail Booster Kit Cosrx’s value set houses four of the brand’s most-loved formulas.

Get the Advanced Snail 96 Mucin Power Essence, The 6 Peptide Skin Booster Serum, Advanced Snail 92 All in One Cream and Advanced Snail Peptide Eye Cream.

Nuface Mini+ Smart Petite Microcurrent Starter Kit The cult-favorite microcurrent device sculpts, contours, tightens and smooths.

This starter kit comes with the Mini+ Smart Microcurrent Device along with the Aqua Gel Activator and Silk Crème Activator.

Haleys Beauty Re-mark Dual Ended Lipstick + Liner Available in three colors.

It’s a 10 Miracle Hair Mask Conditioning Treatment No one does hair masks and leave-in conditioners quite like It’s a 10.

Apply the Miracle Hair Mask (Available in two sizes) after shampooing, from root to tip. Leave it on for three to 15 minutes, then rinse. Apply with heat for a deeper treatment.

Medicube Collagen Night Wrapping Mask If you’ve seen someone on your TikTok FYP brushing a clear gel on their face, letting it dry and then peeling it off, there’s a good chance it’s the viral Medicube collagen mask.

Sungboon Editor Deep Collagen Power Boosting Overnight Sheet Masks (Set of 6) For even easier application, opt for a collagen mask in sheet form.

Leave the mask on for as little as 20 minutes or overnight for the deepest hydration.

Conair Wicked Wavy Lighted Mirror And one more from Conair.

Belif The True Cream Moisturizing Bomb The True Cream has a cushiony, whipped texture, delivering up to 48 hours of intense moisture.

Elizabeth Arden Hyaluronic Acid + Peptides Ceramide Hydra-Plumping Water Cream This water cream‘s lightweight gel texture is refreshing, plumping and absorbs quickly into the skin.

Tonymoly Squishmallows 7 Day Holiday Advent Calendar The limited-edition collaboration includes seven Tonymoly products featuring seven beloved Squishmallows.

Related: How to Secure Official 2025 Wicked Advent Calendars Before They’re Gone “For Good”

Dermaflash Luxe+ Advanced Sonic Dermaplaning + Peach Fuzz Removal Remove hair while simultaneously exfoliating the skin.

Sacheu Stainless Steel Non-Porous Gua Sha Or opt for Sacheu’s Body Gua Sha ($28.50 $38).

Foreo Luna 4 Smart Facial Cleansing & Firming Device for Sensitive Skin Remove dirt, oil and makeup while giving the skin a firming facial massage.

Banila Co Clean it Zero Best of Balms Trio These three-in-one cleansing balms are the easiest and gentlest way to remove makeup.

Shop the full lineup of 1,500+ discounted beauty products now at ulta.com.