Spencer Matthews Embarks on Epic Challenge: Seven Triathlons on Seven Continents in Just Three Weeks

From London to Arizona, Cape Town, Perth, Dubai, South America, and finally Antarctica – British athlete and TV personality Spencer Matthews has today set off on the first leg of a truly extraordinary feat: completing seven full-distance triathlons across seven continents in just three weeks.

With this ambitious project, Matthews hopes to smash the existing world record – though “record” may be an understatement. The current benchmark for finishing seven triathlons on seven continents stands at four years. Matthews plans to do it in 21 days.

Best known initially for his reality TV fame, Matthews has since transformed his life around discipline, endurance, and purpose. Last year, he ran 30 marathons in 30 days across the desert — a staggering test of grit and determination.

Incredibly, the triathlon he’s starting today isn’t just the first of his seven long-distance races – it’s his first-ever Long Distance triathlon. Only two days ago, he received his first wetsuit, which he had yet to try on before the start of the event.

While the potential record is headline-worthy, Matthews’ real mission lies elsewhere: raising funds and awareness for men struggling with suicidal thoughts. His global challenge – aptly named “PROJECT SE7EN” – aims to support mental health initiatives and encourage men to seek help before it’s too late.

For more on Matthews’ journey and to support the cause, visit PROJECT SE7EN online.