ABBA Voyage Tops 1 Million Tickets Again in 2024—With Revenues of $140 Million

Photo Credit: Raph PH / CC by 2.0

Now in its third year, the ABBA Voyage virtual concert sold over a million tickets in 2024 and generated revenues of $140 million for its UK-based holding company.Gimme Gimme Gimme that Money Money Money! UK-based holding company Aniara Ltd, the entity behind the ABBA Voyage virtual concert, reported a 0.6% year-over-year increase in turnover in 2024, amounting to $112.9 million at the average exchange rate last year. Most of that came from sales to the ABBA Voyage show, which topped over a million tickets sold in 2024.

The show had 374 performances last year, the same as the previous year, at its custom-built 3,000-seat arena in London. Those shows averaged an occupancy rate of over 90%, making ABBA Voyage “one of London’s most in-demand live entertainment concerts.”

The company reported 1.06 million tickets sold last year, a slight decline from the 1.1 million reported in 2023, and turnover from ticket sales actually fell 1.9% year-over year, to $107.85 million. This was partly offset by a tripling in film rights sales, to $4.88 million, while sales of stage rights fell to around $190,000—a significant drop from the previous year.

“There is still a substantial market demand for ABBA Voyage, and the Directors anticipate a continued high level of activity throughout 2025 and 2026,” the company wrote in its filing with the UK’s Companies House on Tuesday.

Aniara Ltd is owned by Goldonder AB, a company within the Sweden-headquartered Pophouse Entertainment, the music rights and entertainment brand development company co-founded by ABBA member Björn Ulvaeus in 2014.

ABBA Voyage debuted at London’s custom-built ABBA Arena in May 2022. The virtual concert blends live music with avatars (“ABBAtars,” if you like) of the group’s members as they appeared in 1979. During its first three years, Aniara Ltd estimated the show has had an impact of over £1.5 billion on London’s local economy.The company acknowledged key risks and uncertainties that include “fluctuations in public demand and audience preferences,” economic pressures affecting discretionary spending, and unexpected “global disruptions” like pandemics. Aniara stated that risk mitigation strategies, “including dynamic pricing models, diversified marketing campaigns, and robust health and safety protocols, remain in place.”

Overall, ABBA Voyage seems poised to rake in another lucrative year as the virtual concert sensation heads into its fourth year.