ACT Good Report Names VML No. 1 Network for Social Impact
A collaboration between ACT Responsible and WARC Rankings highlights VML as the top global network in the 2025 ACT Good Report
WEBWIRE ā Tuesday, April 15, 2025
Creativity as a force for positive change has never been more important.
VML has been named the No. 1 network in the 2025 ACT Good Report, which recognizes the most impactful work in support of social and environmental causes around the world.
The annual ranking is a collaboration between ACT Responsible, a nonprofit dedicated to highlighting advertising that drives positive change, and WARC Rankings, the global benchmark for marketing effectiveness and creative excellence.
VMLs global performance includes standout rankings for two of its offices: VML Antwerp ranked No. 7, and VML United Kingdom ranked No. 9 on the Best 25 Agencies list.
Antwerps Call Glenn campaign for Child Focus also ranked No. 3 among more than 1,100 campaigns submitted by 752 agencies across 84 markets.
In total, 21 of the top 40 campaigns recognized in this years report were created for nonprofits, with additional recognition given to work for public sector and commercial brands committed to sustainability and purpose.
Creativity as a force for positive change has never been more important.
Anna Hamill
Senior Editor at WARC Creative
Compiled using data from the WARC Creative 100 and performance across ACT Responsible programs including the Care Awards, Tributes, and exhibitions the ACT Good Report provides a unique view of creative work that prioritizes impact over accolades.
VMLs recognition as the No. 1 network reflects its global creative teams ability to develop purpose-driven campaigns that not only move audiences but serve the greater good.
The full list of top-ranked campaigns, agencies, networks and brands can be viewed at act-responsible.org/the-good-report.
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