Amazon announces the dates of its October Prime Day sale

‘Prime Big Deal Days’ is only three weeks away.

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Amazon’s Prime Big Deal Days sale will prompt member-exclusive discounts sitewide.
Credit: Amazon

Amazon’s “October Prime Day” event is right around the corner.

Prime Big Deal Days will run for 48 hours from Tuesday, Oct. 8 through Wednesday, Oct. 9, the company announced today. (We were right.) The event will be exclusive to members of Amazon’s Prime subscription service, just like its flagship summer Prime Day sale.

This marks the third time Amazon has held a fall Prime event that serves as the extra-early kickoff to its holiday shopping season ahead of Black Friday — and it appears its name is finally sticking. It was called the Prime Early Access Sale in 2022 and renamed to Prime Big Deal Days last year.

Other retailers like Best Buy, Target, and Walmart are expected to announce competing sales that coincide with Prime Big Deal Days in the coming weeks.

Not yet a Prime member? Don’t want to commit to a paid subscription? You can still take advantage of Prime Big Deal Days discounts by signing up for a free 30-day trial of Prime. Just remember to cancel it before the trial automatically upgrades to a paid membership at the end of that month.

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This story is developing.

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

Haley received a B.A. in Journalism from the University of Wisconsin-Madison and honed her sifting and winnowing skills at The Daily Cardinal. She previously covered politics for The Milwaukee Journal Sentinel, investigated exotic pet ownership for Wisconsin Watch, and blogged for some of your favorite reality stars.

In her free time, Haley enjoys playing video games, drawing, taking walks on Lake Michigan, and spending time with her parrot (Melon) and dog (Pierogi). She really, really wants to get back into horseback riding. You can follow her on X at @haleyhenschel or reach her via email at [email protected].

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