Amazon’s Prime Big Deal Days Already Has Competition From Target, Wayfair and More

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As shoppers open their wallets for Amazon‘s Prime Big Deal Days, otherwise known as October Prime Day (running Oct. 8-9), other retailers are piggy-backing off the e-tailer’s shopping holiday with their own rival deals. And while Amazon’s sale may technically start tomorrow, many of its competitors’ events have already begun.

Shoppers who are upgrading their fall wardrobes or restocking makeup and skincare essentials have plenty of ways to save at Sephora, R+Co, Madewell, Fwrd, Coach Outlet and Net-a-Porter, to name a few. Plus, Nordstrom is hosting a Limited-Time Sale that includes up to 15 percent off La Mer products, which rarely get discounted.

Looking for a home refresh? Wayfair is hosting its bi-annual Way Day through Oct. 7 at midnight. The site is offering up to 80 percent off all categories: indoor and outdoor furniture, bedding, home accessories, cookware, major appliances and more.

Below, we’ve rounded up the best Fall Prime Day competing sales that are happening now. Stay tuned — we’ll be updating the list as new sales pop up.

The Best Prime Big Deal Days Alternative Sales

Bed Bath & Beyond Shop the Fall Clearance for up to 70% off thousands of items

Best Buy For a limited time, shop the Outlet Event for up to 50% off clearance, open-box and refurbished items

Apple Geek Squad Certified Refurbished MacBook Air 13.3″ Laptop

Bloomingdale’s Shop The Final Offer sale for 70% off hundreds of final sale items

Coach Take up to 70% off bags, shoes, clothing and accessories at Coach Outlet; check out our top Coach sale picks here

Everlane Enjoy up to 70%+ off new markdowns for men and women

Fabfitfun Use code GIFT200 for a $200+ free gift with annual sign-up

Fenty Beauty Take 20% off all eye makeup

Fwrd Save up to 60% on designer labels such as Chloe, Balenciaga, Manolo Blahnik, Zimmerman and Valentino

The Home Depot Shop Decor Days for up to 50% off select furniture, home decor and bath

Kohl’s Through Oct. 9, Shop the 3 Days of Deal event for new savings each day and free shipping on everything

Lowe’s Shop Lowe’s Deals of the Day: one-day-only savings while supplies last

Macy’s Shop the VIP Sale for an extra 10-30% off all items labeled “VIP” using code VIP

Madewell Take an extra 50% off sale dresses with code SALEONSALE

My Sheets Rock Enjoy 15% off temperature-regulating sheets and bedding with code FALL24

Neiman Marcus New items were just added to the Neiman Marcus category-wide sale

Net-a-Porter Enjoy up to 60% off clothing, footwear and accessories from JW Anderson, Helmut Lang, Staud, Self-Portrait, Gianvito Rossi, Stuart Weitzman and more luxury designers

Nike For a limited time, take an extra 25% off select styles with code WINNING

Nordstrom Nordstrom is hosting a Limited-Time Sale that includes up to 15% off La Mer products, which almost never go on sale

La Mer The Moisturizing Soft Cream

Old Navy Get 50-70% off thousands of clearance styles

Parachute Enjoy up to 55% off the brand’s luxe bedding, decor and accessories

Petco Through Nov. 2, Buy two and save 30% on select dog and cat supplies

R+Co Take 30% off sitewide with code SHOPLOCAL30 at checkout when you choose a salon to support via the salon locator through Oct. 9

Saks Fifth Avenue Through Thursday Oct. 10, use code OCTGETSF for up to $250 off your purchase (spend $200, get $50 off; spend $400, get $100 off; spend $700, get $175 off; spend $1,000, get $250 off); plus, use code FREESHIP for free shipping on orders $300+

Sephora Take up to 50% off makeup, skin care, hair care and fragrance

Rose Inc Softlight Skin-Smoothing Hydrating Non-Comedogenic Foundation

Skims Take 20% off the viral cotton set and cotton rib best-sellers

Target Shop the highly-anticipated Target Circle Week for up to 50% off thousands of items; shop our top picks from the event here

Total Wine & More Buy two beverages and save on hundreds of spirits during the Mix, Sip & Save event

Walmart Take up to 70% off thousands of home, tech, fashion, toys, school supplies and travel gear

Wayfair Shop Way Day for up to 80% off and free shipping sitewide; check out our 35 Way Day must-haves here

QVC Enjoy $20 off your first $40 order with code WELCOME20 and shop limited-time savings here through Oct. 9

Ulta Through Oct. 16, use code 373312 for $3.50 off when you spend $15; plus, through Oct. 12, use code PICKUP24 for 10% off qualifying orders when you buy online and pick up in store or curbside