Apple just announced the M4 Apple iMac: Here’s how to preorder it

The Apple desktop starts at $1,299.

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The M4 iMac comes in new shades of green, yellow, orange, pink, purple, and blue, alongside the standard silver shade.

Credit: Apple

UPDATE: Oct. 29, 2024, 11:37 a.m. EDT This post has been updated with preorder links to Amazon and Best Buy.

Where to preorder the M4 iMac

Mac Week is officially here, and Apple’s kicked it off with an iMac announcement.

As of Oct. 28, the M4 Apple iMac is available for preorder, starting with 16GB of unified memory, 256GB of storage, and an 8-core CPU and GPU for $1,299. You can preorder the Apple desktop from Apple’s online store, Amazon, and Best Buy, with the computer becoming officially available on Friday, Nov. 8.

Mashable Light Speed

The 24-inch iMac doesn’t come with major upgrades from the M3 iMac, which was released almost one year ago to the date, after no M2 iMac was released in 2022. However, there are three major differences: the M4 chip, new colorways, and Apple Intelligence features the brand has been teasing out since June. On that last point, Apple also announced today that some of these features are already live for folks with more recent iPhones, iPads, and Macs, but even more will become available in December.

Like the M3 iMac, the M4 iMac supports up to 24GB of unified memory, 10-core GPU, and sports a 4.5K Retina display. As for how their speeds compare, Apple focused on the performance difference between the M4 and M1 chip (which was two generations back on the iMac). In its press release, Apple claims the M4 iMac is up to 1.7 times faster than the previous model — in the release for the M3 iMac last year, Apple wrote the “iMac with M3 is up to 2x faster than the prior generation with M1.” While it’s hard to glean how the two most recent models compare, one thing is clear: They’re both faster than the M1 iMac.

M4 iMac users will also get a 12MP Center Stage camera, four USB-C ports, and the ability to connect up to two 6K external displays.

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she’s covering shopping holidays like Prime Day and Black Friday, which she’s now done for three years at Mashable.

She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on X @betallard and reach her by email at [email protected]. In her free time, you’ll find her playing her Switch, hanging with her cat Mila, or cooking something new in her kitchen.

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