‘Beetlejuice Beetlejuice’ Drives Spikes for Donna Summer, Bee Gees, Mazzy Star & More

Photo Credit: Warner Bros. Pictures

With Warner Bros. Pictures’ ‘Beetlejuice Beetlejuice’ hitting theaters on September 6, Spotify has noticed a significant interest in the music featured. Here’s a peek at the stats.Spotify says searches for ‘Beetlejuice’ are up nearly 700% on the platform over the weekend as U.S. listeners seek out the songs they heard in the movie. “From Donna Summer, to the Bee Gees and Mazzy Star, here’s how the film’s nostalgic soundtrack took off on Spotify over the opening weekend in the United States,” Spotify says.

“MacArthur Park” by Richard Harris increased by 1,000%“MacArthur Park – Single Version” by Donna Summer increased over 250%“Day-O (From Beetlejuice Beetlejuice)” by Alfie Davis increased over 530%“Tragedy” by Bee Gees increased nearly 100%“Cry Cry” by Mazzy Star increased nearly 40%While interest in the songs featured in the ‘Beetlejuice Beetlejuice’ soundtrack are spiking, interest in other horror-related songs is also spiking. Tracks like “Goosebumps Original Theme Song” by Jack Lenz and “The Addams Family” by Andrew Gold are also spiking in interest with a 360% and 320% increase respectively on September 8 compared to the day before.

Good sync placement for older songs in new properties will always drive streaming interest in those songs. Kate Bush’s 1985 single “Running Up That Hill” did massive numbers with the release of season four of Netflix’s Stranger Things. But sync placement in television and movies aren’t the only opportunities for massive streaming exposure.Games like Grand Theft Auto and Cyberpunk 2077 feature in-game radio stations that feature real music—often driving discovery for a new generation. Some of the most popular songs in the GTA series have well over a billion streams—often driven by the success of their inclusion in the games.

The most played GTA track is “The Box” by Roddy Rich, which has racked up 1,987,059,103 streams. Heaven 17 recently turned down a $22,500 offer to have a track of theirs featured in GTA VI—forgoing the massive music discovery bonus that sync placements like these often provide.