Beyoncé Celebrates SirDavis Whiskey Launch In Paris

Bey launched her spirit brand last month and celebrated her latest endeavor in “The City of Lights.”

September 30, 2024 11:27am

Beyoncé and Jay-Z

Parkwood Entertainment

Beyoncé is basking in the fruits of her labor and recently traveled to Paris to celebrate the launch of her American whiskey brand SirDavis. Over the weekend, Bey shared a recap of the gathering, where her closest friends and loved ones came together to support the hardest-working woman in show business.

On Saturday (Sept. 28), the Renaissance record-breaker posted a promo-esqué Instagram video, featuring her dazzling in gold as she looked over her shoulder at the Eiffel Tower right outside her window. Soundtracked with the French song “Laisse-moi respirer” by The Vrooming Crew & Dolores, guests could also be seen filling in seats at a table for dinner, dancing the night away, and grabbing Queen Bey-curated drinks from the SirDavis Whiskey Bar.

Bey even gave the venue’s kitchen a visit where she posed for the camera with her newest product.

In a follow up post on Sunday (Sept. 29), Bey posted more shots from the upscale launch party with her husband, Jay-Z, her bestie Kelly Rowland, and even the kitchen staff who worked hard on the meals provided for the night.

In the carousel post, Bey also flexes with a custom, crystal SirDavis handbag and nails featuring the whiskey stallion logo.

See more footage from the event below.

Beyoncé announced the launch of SirDavis in collaboration with Moët Hennessy last month. The spirit brand — named after her great-grandfather, Davis Hogue — homages his diligence as a farmer and moonshiner in the American South during Prohibition.

“I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,” Bey stated upon her announcement. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

“In partnering with Moët Hennessy, we have crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”

According to the whiskey brand’s website, SirDavis is fully finished, blended, bottled and headquartered in Beyoncé’s Houston hometown – a first of its kind.

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