Big 12 to Distribute Record $470M of Revenue to Schools in 2024 Amid Realignment

Julia StumbaughJune 1, 2024

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The Big 12 will share a record $470 million in revenue with 14 member schools, per the Associated Press’ Stephen Hawkins.

The conference distributed approximately $440 million with 10 members last year, Hawkins reported.

Members who joined the conference for the 2023-24 academic year will receive a larger share of the revenue distribution than returning schools, according to Big 12 commissioner Brett Yormark.

BYU, Cincinnati, Houston and UCF will receive around $18 million each, leaving a total of $398 million to be split between the ten remaining schools, Hawkins reported.

Oklahoma and Texas will receive their shares before becoming full members of the SEC on July 1.

The conference’s revenue will need to be shared among an even larger pool next year. The Big 12 is swelling to 16 schools for the first time as Arizona, Arizona State, Colorado and Utah make the switch from the Pac-12.

According to tax filings reported by USA Today’s Steve Berkowitz, the Big 12 ranked fifth among the Power Five with $510.7 million in revenue during the 2022-23 fiscal year, marking a rise of more than $30 million over the previous year.

Yormark said that increase was due to more revenue from CFP, bowl and conference championship games, as well as sponsorships established directly through the Big 12, Yormark said, per Hawkins.

This marks the second time in Yormark’s two years leading the Big 12 that the conference has set a revenue distribution record.

Yormark will hope to see another standard set next season as the Big 12 prepares to pay out both a historically large conference and, potentially, the athletes playing in it. College players could join in the revenue sharing as soon as fall 2025 thanks to the historic $2.8 million antitrust settlement reached by the NCAA last week.