Cotton Bowl Announces Plan for Severe Inclement Weather as Over $100M Economic Impact Looms Organizers

So, the 86th Goodyear Cotton Bowl Classic between Alabama and Cincinnati totally delivered on New Year’s Eve 2022. And get this—an economic impact study shows it brought in almost $100 million for North Texas. That’s $54 million direct and $45 million indirect. Crazy, right? The best part? The game’s move to AT&T Stadium in 2010 nearly doubled its economic impact. Now, it’s legit one of the biggest annual events in the area. Pretty wild how much it’s grown!

Now fast forward to this year; it has also crossed $100 million in economic impact with the ticket prices of around $354. But with the snow and wintry mix of weather impact, there is an alarming situation building up ahead of the game. Now Fox Sports reporter Peyton Yager chimed in, giving an update on the game schedule, saying, “Monday statement from Cotton Bowl officials The game is still a go, but they are monitoring. Winter weather event expected to move into North Texas Thursday.”

We can only hope that weather doesn’t diminish the considerable economic influence that has developed this season.

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