Cricket South Africa starts partnership with OpenBet

Cricket South Africa (CSA) today announced IMG ARENA, OpenBet’s sports data and streaming products arm, as its exclusive official Cricket South Africa Data Supplier and Betting Live Streaming Partner.

IMG ARENA, in partnership with CricViz, will collect detailed data, both live and in-venue, for CSA’s domestic and international matches spanning a wide array of competitions, from bilateral series to domestic leagues.

Data for international matches will be gathered across Men’s and Women’s Test, ODI, and T20I formats, while domestic matches will see data collection for Men’s 4-day, 50 Over, and T20, as well as the Women’s 50 Over and T20 formats. The data will then be distributed by IMG ARENA to more than 460 regulated sportsbook operators worldwide. IMG ARENA will also distribute live streams of CSA matches to the global betting industry.

Mark Wrigley, Vice President & Head of Rights at IMG ARENA, said:

IMG ARENA is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.

CSA Chief Executive Officer, Pholetsi Moseki, said:

Our partnership with IMG ARENA is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.

The deal further diversifies IMG ARENA’s portfolio of data and streaming rights, adding CSA to its breadth of sports properties including soccer, tennis, golf, basketball, mixed martial arts and more.

IMG ARENA delivers live streaming and data feeds for more than 65,000 events across a wide range of sports annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. Clients include UFC, MLS, PGA Tour, DP World Tour, USTA, EuroLeague, and the NWSL. IMG ARENA is part of OpenBet, a world leader in sports betting entertainment. The two Endeavor-owned businesses were integrated under the OpenBet banner in 2024 to form a global sports betting and data business.