Dan Ashworth writes open letter to Manchester United fans after leaving Newcastle United

Dan Ashworth was placed on gardening leave by the Newcastle United owners on 19 February 2024.

This was after the NUFC Sporting Director had informed his bosses that he wanted to join Manchester United.

There then followed some absolutely embarrassing behaviour by Sir Jim Ratcliffe, doing numerous interviews. Crying on that it was so unfair that Newcastle United wouldn’t roll over and allow Dan Ashworth to start work at Old Trafford immediately.

The Newcastle United owners refused to be bullied and made Manchester United wait until they (NUFC) had their new Sporting Director ready to start work.

Paul Mitchell started work at Newcastle United the same week that Dan Ashworth was allowed to start at Manchester United. Plus the Man U owners were also forced to pay the compensation that Newcastle United was also demanding before Ashworth could start his new job.

Now Dan Ashworth has written an open letter to the Manchester United fans…

Manchester United official site -22 July 2024:

Sporting director Dan Ashworth has written a column for the 2024/25 Manchester United yearbook, addressing fans for the first time and outlining his exciting vision for the club.

Here, you can read Ashworth’s notes in full…

“This is one of my first opportunities to address Manchester United fans since joining the club as sporting director on 1 July, so I want to start by saying how delighted I am to be here.

“Although I grew up in Norfolk, I’ve always had a strong attachment with Manchester because my mum and dad were born in Middleton and my grandparents lived their whole lives there.

“When I visited as a boy, my dad would take me to games across Greater Manchester and I remember the thrill of my first visit to Old Trafford in the late 1970s, watching the likes of Lou Macari, Jimmy Nicholl and Arthur Albiston.

“I can’t claim to have been a partisan United fan – my dad enjoyed watching all the local teams – but I remember the special buzz that always seemed to surround games at Old Trafford, and it’s something I have experienced many times since during my career in football

“So it’s going to be an incredibly proud moment entering the directors’ box on the home side for the first time when the Premier League season gets under way against Fulham on August 16. The close season is always a reset moment for every club, but the sense of renewal has been particularly strong at Manchester United this summer as our new leadership structure takes shape.

“Omar Berrada has started as chief executive, and Jason Wilcox as technical director, and I can assure you that we have lost no time in getting to work. Our first big decision of the summer was to extend Erik ten Hag’s contract as men’s first-team manager to June 2026, reflecting our strong belief in him as one of Europe’s top coaches, and the partner we want to continue working with to get the team back to the levels expected.

“We are all clear that last season fell below the required standards in the Premier League and Champions League but, by winning the FA Cup in such impressive fashion, our players and staff showed what they are capable of when everyone pulls together and performs to their potential.

“Our collective challenge is to reach those levels much more consistently. It’s my job, together with Jason, to create the right support structures and environment around Erik, the staff and players to make that possible. Already, I can feel a strong sense of energy and determination around the group, as the players and staff return fresh from their breaks, including some exciting new additions to the squad, and to the coaching team.

“There are also changes to the physical environment at Carrington as work commences on our season-long £50 million redevelopment of the training ground – evidence of our commitment to improving the club’s infrastructure.

“This will require some adaptation this season, but all our teams – men’s, women’s and Academy – will maintain access to high-quality facilities, with the promise of a fully refreshed, world-class site once the project is completed.

“Delivering a successful women’s team and a thriving, productive Academy are both key objectives of my job, and I have a strong background in both areas. Women’s football was an important part of my remit in past roles with Newcastle United, Brighton & Hove Albion and the FA, and it will be the same at Manchester United. Women’s football is arguably the most exciting area of growth in the global game, and we want to be part of that.

“Last season’s FA Cup win was a fantastic landmark as our first major women’s trophy, and ow we want to build on that with Marc, his staff and the players. Youth development has also been a huge part of my career and I see it as a crucial element of success for any football club – but especially for Manchester United where homegrown players have such a rich history.

“The success of our Under-18s during the 2023/24 campaign bodes well for the next generation of men’s talent coming through, and the same is true on the women’s side, with both our Under-21s and Under-16s finishing the season with trophies. Overall, my first impression is the scale of opportunity available to us at Manchester United as we review and refresh all areas of the club.

“This remains one of the biggest football clubs in the world, but that is not our measure of success; the focus is on getting back to being among the best on the pitch. It won’t happen overnight, but, together with Omar and his new leadership team, we will not rest until we have achieved it.”