Data.Bet Partners With Entain NCE to Expand Esports Betting Options
Data.Bet, a sportsbook solution supplier, has signed a content deal with Entain NCE. The deal will strengthen the esports betting offer of brands Optibet and Klondaika across the Baltics and Nordics.
Entain North and Central Europe (NCE) covers Entainās operations in Latvia, Lithuania, Estonia, Finland, Germany, the Netherlands, Austria, and nearby markets.Ā
Optibet and Klondaika stand to benefit from Entain and Data.betās partnership. Image Credit: Ella Don/Unsplash
In a press release, Data.Bet said the deal will see it provide its odds feed, bet builder, video streams and other engagement tools across major esports markets. This will initially focus on CounterāStrike 2, Dota 2, Valorant, and League of Legends, but may expand to include more titles in the future, as well as more of Entainās worldwide brands.
Otto Bonning, Head of Sales at Data.Bet commented, āThis partnership sets a high bar for product excellence.Ā
āOur role is to power that ambition with an esports layer thatās rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience.Ā
āWeāve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next.ā
The company recently expanded its esports betting markets to offer wagering on 2XKO. It now has over 30 disciplines and over 10,000 monthly events.Ā
Entain Expands Esports Betting Options
Hendrik Ahuna, Director of Sportsbook at Entain NCE, said, āWe are thrilled to partner with Data.Bet who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do.Ā
āData.Betās deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions.ā
Last month, Entain CEE, which covers markets in Poland and Croatia, also partnered with esports data supplier Beter.Ā
Beter primarily focuses on virtual sports, offering betting on ESportsBattle tournaments in addition to live sports tournaments.Ā
Entain Reports Strong Growth in International Markets
Entain reported positive numbers in its recent Q3 results, noting double-digit growth in some of Enatin NCEās countries, such as Austria. BetMGM, the companyās joint venture with MGM, also continues to perform well.Ā
CEO Stella David stressed that advancing technology and international diversification were key to the companyās strategy. She stated, āOur technology underpins everything we do and all of this hard work is focused on delivering for our customers.Ā
āImportantly, our efforts continue to deliver results. Entain is back to consistently delivering growth. Growth was seen across our portfolio, including the UK, Italy, Croatia, New Zealand, Georgia, Spain, Canada, Austria and Greece.āĀ
European markets may become increasingly important if the UK raises gambling taxes this month as expected. David has rallied against the proposed increase, warning that it will lead to more customers using black market sites.Ā
David cited the example of the Netherlands where a recent tax increase has damaged Entain NCE in the country, leading to reduced revenue and a higher share of users turning to offshore sites.
