Emerging Alt-R&B Talent Jovva kicks off the year with anthemic debut single “More”

Rising Toronto alternative R&B, pop singer-songwriter Jovva rings in the new year with the ultimate hot girl anthem, her debut single, “More.” 

Jovva’s debut single, “More,” heralds the arrival of a rising star in the Toronto alternative R&B and pop scene, capturing the essence of the ultimate hot girl anthem. The track, a delightful fusion of catchy instrumentals and Jovva’s sultry, husky vocals, injects a fresh and vibrant energy into the pop landscape. The alluring lyrical hooks add depth to the song, making it stand out in a sea of releases. Jovva tackles a relatable theme, exploring the universal desire to attain more from life and relationships. The anthemic quality of “More” lingers, as it beautifully encapsulates the yearning for something greater, delivering a sonic experience that resonates with listeners. With this debut, Jovva establishes her presence and leaves an indelible mark on the scene, hinting at a promising future ahead. “More” is a compelling introduction to Jovva’s artistry, promising a journey into the nuanced realms of alternative R&B and pop.

You can listen to the “More” by Jovva here:

With a self-described “soft, edgy pop” artistry, Jovva, who grew up taking classical piano and vocal lessons before finally teaching herself songwriting, has crafted a musicality comparable to powerhouse talents  like RAYE, Charlotte Cardin, and Jorja Smith.

Apart from her debut single release, she is currently working behind the scenes, continuously writing for other artists, having collaborated with some of the top writers and producers who have worked with artists like Exo, Chloe Bailey, and BTS. 

Led by a familiar yet distinct style, Jovva, who has refined her musical style and songwriting skills, Jovva is now spreading her wings as she gears up for a long list of releases in 2024.

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