Farfetch unveils Enhanced Advertising service for Luxury Brand Partners
London – WEBWIRE – Thursday, June 19, 2025
Newly rebranded FARFETCH Advertising provides a premium suite of retail media solutions for partners to accelerate growth on the marketplaceFARFETCH Advertising enables brands to connect targeted audiences to their selection and drive uplift across the customer funnel
FARFETCH, the leading global marketplace for luxury, announced the strategic launch of its enhanced advertising service for marketplace partners. FARFETCH Advertising, a paid service with a 10-year proven track record of results, is available to both current partners and brands, as well as others seeking increased visibility within the global fashion community connected by FARFETCH.
This enhanced service is designed to address marketing challenges unique to the luxury industry, such as understanding the complex path to purchase, building brand equity and ensuring brand safety. Through bespoke, brand-dedicated marketing strategies, FARFETCH Advertising enables partners to drive results, connecting with millions of customers engaging with FARFETCH daily in 190 markets.
Caroline Cochin De Billy, VP Supply Partnerships at FARFETCH, said: “With millions of customers engaging with FARFETCH daily, we are committed to providing our partners with a service that enables them to truly stand out. Our advertising solutions are a gateway to access untapped customer segments and drive measurable uplift within a strictly luxury environment.
The rebranded and enhanced service is launching with a track record of successful partnerships. Providing global visibility, optimising for specific markets, and utilising sophisticated targeting techniques, FARFETCH Advertising drives significant performance uplift across all partner sizes and product categories. From established super brands such as Dolce & Gabbana and Versace to newly launched partners and small businesses, many have already achieved measurable traffic uplifts and substantial Return On Ad Spend (ROAS).
A representative of Timex Group said of their campaign for Versace Watches: FARFETCH Advertising enabled us to drive meaningful brand engagement and visibility during a key sales period. The versatility of the campaign, particularly through Sponsored Products and Social Amplification, delivered measurable results and outstanding return on investment.
For luxury brands looking to accelerate global expansion and reach new customer demographics, this service is already demonstrating considerable strategic value.
Emanuele Bicocchi, Founder and CEO of the eponymous Milan-based jewelry brand explained that FARFETCH Advertising has “allowed us to increase global awareness and communicate who we are in markets where we have no physical presence or wholesale partners, such as Mexico, Brazil, and Australia. Thanks to FARFFETCH Advertising, weve been able to reach a more diverse audience and share a more inclusive, genderless vision of Emanuele Bicocchi Jewelry”.
This enhanced service is being launched alongside a new dedicated website, providing current FARFETCH partners and prospective brands with comprehensive information and direct access to the FARFETCH Advertising team for further inquiries.
For more information about FARFETCH Advertising:
http://advertising.farfetch.com/
About FARFETCH
FARFETCH is a leading global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the worlds best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
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