Feature: Nintendo NY Got A Royal Makeover For The ‘Princess Peach Showtime!’ Meet & Greet

It’s showtime for Peaches Peaches, Peaches Peaches Peaches

Image: James Mielke / Nintendo LifeAs they often do for tentpole characters, Nintendo —at their flagship store at Rockefeller Center in New York City— held a special launch event for their leading lady, Princess Peach. Having recently (as of The Super Mario Bros. Movie) stepped out of Mario’s portly shadow and into the limelight—thanks partially to Jack Black’s hit song ‘Peaches’— Peach now stars in a game of her own, Princess Peach: Showtime!, which released on March 22, 2024.

Unlike many launch events held at Nintendo NY over the past few years for The Legend of Zelda and Kirby, the festivities for Princess Peach began on Friday, and ran all through the weekend, on Saturday and Sunday, where attendees could play the game on the store’s giant widescreen, sample Kung-Fu Tea’s new Princess Peach variant, purchase any of the considerable amount of Peach-themed merch, get your photo taken with Peach herself (she deigned to appear in person and take photos with the common folk), and of course pick up a copy of the game and/or a pair of matching pink Joy-Cons.